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Q2 stats show Nokia continues to hold huge lead in global marketshare

This article contains unofficial information.

Q2 stats show Nokia continues to hold huge lead in global marketshare
Metric firms Strategy Analytics and IDC have both just released their Q2 reports on the cellphone industry. Despite the soft worldwide economy, the handset business is one of continued growth as worldwide shipments rose 14.5% in the period to 317.5 million units. According to IDC, the growth was led by strength in smartphones and by manufacturers outside the top 5. Strategy Analytics saw 2G models do well in emerging markets while more mature markets produced heavy demand for 3G touchscreen phones. With buyers searching out phones with QWERTY keyboards, RIM and Samsung picked up marketshare while Apple held on to a 3% slice of the global pie.

Of the top 5 global handset manufacturers, Nokia led the way for the second quarter shipping 111.1 million phones, up a tad from the prior quarter and a year over year gain of 7.7%. That was good enough for a 36.1% marketshare for the Finnish based firm whose upcoming flagship N8 model running the upgraded Symbian^3 OS, should launch in time for the European holiday season. With a stunning 22% gain in shipments year-over-year, Korean based Samsung was the runner-up, controlling 20.7% of the global handset market. The manufacturer's high-end Android device, the Galaxy S, should start showing up in the data beginning with the next report. That handset will be sold by each of the top four U.S. carriers under different names and with minor changes to each model.

Country mate LG had half the marketshare as Samsung with a 10% figure for Q2. LG had success with some low to mid end Android devices in the States, like the LG Ally, and also did well with its usual line of messaging devices. RIM and Sony Ericsson tied for 4th, each with a 3.6% slice. The former is about to make a very important introduction of its new BlackBerry Torch Slider 9800 which combines a touchscreen with a typically above average QWERTY keyboard that slides out in the portrait position. Slated to launch on AT&T in the States and Vodafone overseas, the 9800 will also feature RIM's new multimedia-centric BlackBerry 6 OS and its new WebKit browser that features tabbed browsing and "pinch-to-zoom" capabilities. The fragmented "Others" category held a rather large 26% piece of the market. That segment includes some well-known firms like Motorola, HTC and Apple plus other manufacturers that might have huge numbers in one country, but are dwarfed by the top 5 when all types of cellphones are included on a global basis.

source: Fierce Wireless (1), (2)

Q2 stats show Nokia continues to hold huge lead in global marketshare
Q2 stats show Nokia continues to hold huge lead in global marketshare


Q2 stats show Nokia continues to hold huge lead in global marketshare
Q2 stats show Nokia continues to hold huge lead in global marketshare

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posted on 20 Oct 2010, 01:47

1. phoenix87 (Posts: 19; Member since: 03 Jul 2010)


I’m surprise. I would have thought that Samsung would be #1 then Nokia, specially with their new SUPER AMOLED. I believe that Nokia has learned their lesson. They now know what the new market is about. Although they still need some more tuning, they have listen well to the people and are releasing devices like the N8 (which I’ll be getting), C7 and E72. Well done Nokia but lets hope they start bringing out even better devices out with more OLED.

posted on 31 Jul 2010, 10:36

2. remixfa (Posts: 13902; Member since: 19 Dec 2008)


its easy to forget how large nokia is, in america. outsde of the US, they have a huge presence. They sell bazillions of cheap phones and smart phones. They do alot of expansion in places like africa with cheap phones where they are pretty much the only supplier. They dont make nearly as much money perphone as say Apple or HTC though. Sheer volume doesnt always mean the most $$

posted on 02 Aug 2010, 03:58

7. Kohai (Posts: 12; Member since: 04 Jun 2010)


The problem nokia has is that even being the number 1 global phone seller it is not the number 1 money earner...it lags far beyond it´s competitors in profit. That´s nokia real problem it does not make money as it should. Apple earns more money than nokia selling A LOT less (it´s not even in that figures).

posted on 31 Jul 2010, 13:24

3. cdgoin (Posts: 366; Member since: 28 Jul 2010)


Im surprised HTC isnt on the list (unless you count "Others"). Since HTC doesnt seem to make any "handsets" which I guess is why they arent on the list. They make quality not quantity it would seem. I wonder if they broke it down by smartphone sales only how it would shake out. Anyway, I havent seen a Nokia Smartphone I would want to bother with.. even the Samsung Galaxy S I find a bit plain. I find it surprising the RIM still shows up high on the list as they only make PDA/Smartphones, and not so good ones at that.

posted on 31 Jul 2010, 17:24

4. iHateCrapple (Posts: 734; Member since: 12 Feb 2010)


WOW! No ilia? Damn, I was hoping for an interesting read...

posted on 01 Aug 2010, 01:59

5. thatdude1 (unregistered)


I, too, was hoping ilia would have shown his "face" in this post so I could smear egg all over it. Good job, Nokia!

posted on 01 Aug 2010, 02:04

6. messiah (Posts: 433; Member since: 19 Feb 2010)


How are HP's numbers doing? :)

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