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PhoneArena Awards 2012: Most Overpriced Product

Posted: , by Nick T.

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PhoneArena Awards 2012: Most Overpriced Product
Ladies and gents, welcome back to the PhoneArena Awards of 2012! Today, we'll be talking about pricing - unjustified pricing, to be more specific, as the next category in our series is for the year's most overpriced product. 

What would make a smartphone or a tablet a "winner", you ask? Well, the device does not necessarily have to carry a four-digit price tag. What matters is how much value a user is getting in exchange for their money. Also, we have to point out that the product's launch price is what we are taking into account, not how much it can be bought for today. Third party retailers don't count - only what carriers or manufacturers were asking for a given device at the time of its release.

With that out of the way, let's move on to announcing the year's most overpriced products! In our opinion, these are the...



First place: Samsung Brightside

PhoneArena Awards 2012: Most Overpriced Product
Yeah, we know that the Samsung Brightside is a feature phone that does not require a costly data plan, but seriously: $100 on a 2-year contract? No, not this lifetime.

 That's an unjust price for a phone that one will mostly use for sending text messages and making calls. Also, there's no Wi-Fi radio on board, so "advanced" features like checking what's on your Facebook wall will still require you to consume a few megabytes of Verizon's cellular data. Unsurprisingly, the Samsung Brightside went on sale for much less through a number of retailers soon after its release.




Second place: Microsoft Surface RT and the Touch Cover

PhoneArena Awards 2012: Most Overpriced Product
Don't get us wrong - despite the current lack of apps made for it, the Microsoft Surface RT is a very nice tablet, as we said in our review. However, $500 just seems like too much considering that similar, if not better 10-inch Android slates can be had for less. That same amount of money is also enough to get you a 16GB iPad. Yeah, you may be theoretically getting 32GB of storage with the surface, but in reality, less than 20 gigs are accessible by the user.

And then there's the Touch Cover - if you want to have a keyboard-like accessory for the Microsoft Surface, get ready to drop at least an extra $100 on the table. A cover that feels a bit more like a proper keyboard costs even more. How much does it cost to manufacture these? You probably don't want to know.



Third place: Every 32 or 64 gigabyte iOS device from Apple

PhoneArena Awards 2012: Most Overpriced Product
With most non-Apple smartphones and tablets, you have the convenience of expanding your storage with the use of a microSD card. And doing so won't cost you that much - a Class 10 microSD card can be bought on Amazon for under $40. 

However, iPhones and iPads don't have a microSD slot, meaning that users are stuck with whatever internal storage the device has. Unless they choose to spend an extra $100 on a model with additional storage, that is. Of course, that disadvantage has not affected consumers much, given the fact that iPhones and iPads are still selling by the truckloads.

And these, folks, we think are the most overpriced products released this year! The next category in the PhoneArena Awards of 2012 will be announced tomorrow, so stay tuned!

Story timeline

This story is part of: PhoneArena Awards 2012(11 updates)

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posted on 05 Dec 2012, 13:00 72

1. sorcio46 (Posts: 392; Member since: 27 Jul 2011)


EDIT: "Every iOS device from Apple"

Here in Italy the iPhone 5 16GB is sold @ 729€ (954,9$) OFF- contract !
iPad 4 16Gb Wi-Fi 499€ (653,64$)
iPad Mini 16GB Wi-Fi 329€ (430.95$)

posted on 05 Dec 2012, 13:15 52

7. PhoneArenaUser (Posts: 4601; Member since: 05 Aug 2011)


The most overpriced products is Apple products!

And after this PhoneArena is making articles like "Dear PA commenters: let's talk about bias"... yeah right...

posted on 05 Dec 2012, 13:53 7

14. PhoneArenaUser (Posts: 4601; Member since: 05 Aug 2011)


Question for Nick T.

"PhoneArena Awards 2012: Most Overpriced Product"

As I understand titles says that we are judging the product prices then why we are talking not about actual product prices but about prices which are set by different resellers or carriers??? This article is about device prices or resellers prices???

We all know that different resellers or carriers may sell same device at very different prices so in my opinion it is just...

posted on 05 Dec 2012, 14:04

15. PhoneArenaUser (Posts: 4601; Member since: 05 Aug 2011)


In my opinion there is only one TRUE way to know which products are the most overpriced:

We should compare actual manufacturer prices in other words price at which manufacturer sells device for resellers or carriers and compare this price with other manufacturers products prices. Also we should know prime cost of the device parts.

posted on 06 Dec 2012, 00:06

52. bencrypted (Posts: 9; Member since: 27 Sep 2012)


Agree on comparing the manufacturer pricing. But a product should also be evaluated based on actual manufacturing cost v/s the Average Selling Price(ASP), i.e. the actual cost of the gadget you are using against what you had to pay for it. It will give a better picture, if the evaluation period is limited to a few months from product availability, since most manufacturers slashes the price as the demand goes down or when a new model is released. [Which also means the most loyal fans end up paying more]

posted on 05 Dec 2012, 14:05 13

16. MichaelHeller (Posts: 2614; Member since: 26 May 2011)


You do realize that Apple is on the list, right?

posted on 05 Dec 2012, 14:15 2

20. PhoneArenaUser (Posts: 4601; Member since: 05 Aug 2011)


Yes I realize, so? And it somehow should change what I just have said?

posted on 05 Dec 2012, 14:26 11

25. MichaelHeller (Posts: 2614; Member since: 26 May 2011)


I just don't understand your reference to bias in this case.

posted on 21 Dec 2012, 10:41

63. sonykov (Posts: 7; Member since: 22 Nov 2012)


what he simply meant that any damn iOS thing should be and ONLY be in the first place of highly overpriced yet almost useless devices

posted on 06 Dec 2012, 09:02

58. kellkeezy (Posts: 57; Member since: 17 Dec 2011)


I like how you guys write an article that just mentions a few slight things that make sense for how over priced they are and BOOM! everyone thinks you guys are dumb and your post sucks. I see three different objects on the list that as a sales Rep are completely over priced for no reason. I sell for verizon so the brightside is completely over-priced at one time it jumped up to $150 after rebate (to of course boost sales for cheaper low end smartphones) The windows tablet just like Apples tablets are heavily over priced with all the stupid extra gadgets. And lets not forget the extra storage which your right! $100~$200 is outrageous. You dont mention android and the Droid fans are happy, you mention some apple products based off storage and people flip head over heels.

Guess you can't please all

posted on 05 Dec 2012, 14:26 5

26. danny_a2005 (Posts: 114; Member since: 06 Oct 2011)


I Really want the Samsung galaxy camera but I Think is Really expensive... It should be in the list

posted on 05 Dec 2012, 18:05 5

38. BreakingNews (Posts: 5; Member since: 28 Aug 2012)


The PhoneArena writers are at it again. First, they're are biased against Android. Next, they're biased against Apple. Their seeming lack of bias against Windows Phone 8 just shows how biased they really are.

They're even biased against bias. They're so biased, that instead of eating cereal for breakfast, they just eat bias.

Bias... BIAS... BIIIIIIAAAAAAAAASSSSSSSSSSSS!!!!

I wish they would stop having opinions all together, and then every article could just be a brief list of bullet points covering key facts. Yey...

posted on 05 Dec 2012, 22:17

45. Reluctant_Human (Posts: 807; Member since: 28 Jun 2012)


I personally think the list was accurate. I think your bias towards Apple is blinding you to the two above it. Once again great job PA.

posted on 05 Dec 2012, 22:48 3

47. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


I KNEW THAT the iPad would be somewhere here
PS: I have a 32 gig iPad (I knew that ripped me off)!!!!!!!!

posted on 06 Dec 2012, 06:41

56. paulyyd (Posts: 320; Member since: 08 Jan 2011)


hey bro

posted on 06 Dec 2012, 06:41

57. paulyyd (Posts: 320; Member since: 08 Jan 2011)


shut up

posted on 05 Dec 2012, 14:07

17. Zero0 (Posts: 561; Member since: 05 Jul 2012)


Doesn't that include VAT though? If the US had near 20% sales tax, the iPad 4 would be $600 and iPad Mini would be close to $400. The iPhone is $790 at a 21% VAT, so that's really bad.

Granted, I don't know if any states have sales tax higher than 8%, but we don't have top-tier healthcare and public education systems in most places, either, so take from that what you will.

posted on 05 Dec 2012, 14:16 5

21. xtremesv (Posts: 180; Member since: 21 Oct 2011)


And the EDIT should go a little further: all iOS devices at the top. I'm kidding.

I agree with PhoneArena, except for the Surface RT, its pricing is not great but still it's not unbearable either.

Next year, I hope PA finally rank the iPad fifth gen as the most overpriced product, considering it will probably cost the same and look identical externally and internally, and taking into account the groundbreaking prices of the new Nexus line ofcourse.

posted on 05 Dec 2012, 23:01

48. predator93 (Posts: 120; Member since: 28 Aug 2012)


Most overpriced phone in my country is Nokia 900, it costs 600 us dollars in India when Nokia 800 is already retailing under 400 us dollars.

posted on 06 Dec 2012, 01:02

54. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


iPhone 4 for $500.

posted on 05 Dec 2012, 13:01 3

2. RiseAgainst94 (Posts: 271; Member since: 03 Mar 2012)


I actually agree with these. However, its hard to compare the price of the Surface to the Ipad because of how different the experiences are between both OS'. The touch cover is a little ridiculous.

posted on 05 Dec 2012, 13:03 17

3. networkdood (Posts: 5538; Member since: 31 Mar 2010)


Should be just every device from apple is the most overpriced....

posted on 05 Dec 2012, 21:32 3

44. smartphone (Posts: 160; Member since: 21 Oct 2011)


And the magical lightning adapter also.

posted on 06 Dec 2012, 00:39

53. bencrypted (Posts: 9; Member since: 27 Sep 2012)


Yes, Apple product are overpriced if you take into consideration the innovation (or lack of it, thereof) that goes into every iProduct. I am obliged to avoid Macs & iProducts (except for iPods) when I plan to upgrade my gadgets simply because it is not worth what I'll end up paying for it. So, from my perspective, it is overpriced.

But Apple products are considered elite by the economically elite section of the populace, and most people without iProducts envy those with iProducts. And the demand is quite high among the elites who have invested heavily in an Apple ecosytem, and Apple can sell their products at whatever cost they want to. And a product which costs a fortune, should naturally be superior to others in same class, right?

posted on 05 Dec 2012, 13:10 5

5. noim1 (Posts: 286; Member since: 15 May 2012)


This is Racism !! why is there no info on what it Costs to produce an Apple product ???
let the World know for how long they have been ripping ppl Off !!!

posted on 05 Dec 2012, 14:34 6

30. SGSatlantis (Posts: 205; Member since: 20 Jul 2011)


Dude, please check the word "racism" in the dictionary. The word you are looking for is discrimination, and I totally agree with you. Although the iPhone is included in the top three, the profit margin is way bigger then the Brightside. And overpriced means paying more for something that the competition is offering for much less. Example:
iPhone 5-900€
Samsung GS3-500€
PA, please include the 16GB options as overpriced following this shocking revelation.

posted on 05 Dec 2012, 23:06 2

49. predator93 (Posts: 120; Member since: 28 Aug 2012)


Apple is not the first one to do it, any company which spends more on marketing does the same for example Bose Speakers and Beats By Dre Headphones are heavily overpriced.

posted on 06 Dec 2012, 05:35

55. SGSatlantis (Posts: 205; Member since: 20 Jul 2011)


I agree to some degree, but Samsung spent a lot of money on marketing the last 2 years and yet they are about 40% cheaper then Apple and 10% more expensive then the android competition. Apple, Bose and Beats artificially inflate their prices and add the word "design" to appear premium. There as good as or better headphones then Beats than cost one third of the price Monster is asking(JVC XX come to mind, everything AKG, even Panasonic and Sony make better ones). So does in this case, compaible Sony android phones cost one third of the price of unlocked iPhone.

posted on 05 Dec 2012, 13:14 19

6. Nathan_ingx (Posts: 2964; Member since: 07 Mar 2012)


When i read the headline, only one name came to my mind. And i know everyone knows it. :)

posted on 05 Dec 2012, 13:36

11. NexusKoolaid (Posts: 257; Member since: 24 Oct 2011)


Funny... when I read this article a handful of names came to mind... Verizon, AT&T, Sprint, TMo....

Even the costliest Apple product pales in comparison to the cost of one year of service.

posted on 05 Dec 2012, 14:09

18. Nathan_ingx (Posts: 2964; Member since: 07 Mar 2012)


Did you read the headline properly? Or didn't you?
Incase you missed it...concentrate on just the last word of the headline..."Product", that's right. Verizon, Sprint, AT&T are not products, they're carriers.

posted on 05 Dec 2012, 15:16 2

33. NexusKoolaid (Posts: 257; Member since: 24 Oct 2011)


Dude... Business & Economics 101. A service is a product. They're not tangible (can't hold 'em in your hand) but they are products nonetheless.

posted on 05 Dec 2012, 15:49 1

36. Nathan_ingx (Posts: 2964; Member since: 07 Mar 2012)


Well, sorry to disappoint you but this ain't "Business & Economics 101" this here is "PA's Overpriced product 101".
I'm sure you're not wrong, but you can't apply that here.

posted on 11 Dec 2012, 05:01

62. AplhaMale (Posts: 8; Member since: 11 Dec 2012)


Nathan you are retarded please seek help and for goodness sake please shut your trap. Your mindless retard dribble annoys every one else!

posted on 05 Dec 2012, 13:16 9

8. Whateverman (Posts: 3158; Member since: 17 May 2009)


Yeah... I think the iPad mini should have been the clear winner. It's 400 bucks for a smaller table, no Retina display, and an outdated chip! Not saying its a bad device, I think it looks really good. BUT, 400 bucks??? HELL to the NO!!!

posted on 05 Dec 2012, 13:21 1

9. hobble (Posts: 130; Member since: 11 Oct 2011)


Where the hell are you guys getting your prices on the bright side? They've been free up until they changed their plans to the share everything. Clueless :/

posted on 05 Dec 2012, 13:30 2

10. Kilgore Trout (Posts: 6; Member since: 14 Jul 2009)


The most overpriced item is basically any smartphone off contract. When smartphones retail for $700 and up, you are basically forced in to the phone company's game of subsidized phones, inflated monthly bills, and two-year contracts.

posted on 05 Dec 2012, 13:49 2

13. Captain_Doug (Posts: 735; Member since: 10 Feb 2012)


Except with Tmobile... Or you know any pre-paid carrier.

posted on 05 Dec 2012, 14:10 1

19. Zero0 (Posts: 561; Member since: 05 Jul 2012)


I don't see what's wrong with this comment. Short of the Nexus 4, unlocked phones are insanely overpriced. Granted, should one buy a phone and get a prepaid plan, that person would save money in the long term.
However, there is absolutely no reason why an iPhone should cost $650 unlocked, while an LTE iPad costs $630 unlocked. The iPad is much more expensive to manufacture. Same goes for most any unlocked phone.

posted on 05 Dec 2012, 14:18 3

22. TrainFromUkraine (Posts: 63; Member since: 26 Mar 2012)


It only seem overpriced because you (and millions of others) are really bad at math. Add up the cost of your average on-contract smartphone times 24 months of service and compare it to the same phone purchased at full price with 24 months of pre-paid service, such as Straight Talk.

posted on 05 Dec 2012, 13:47

12. Captain_Doug (Posts: 735; Member since: 10 Feb 2012)


The LG Prada wasn't mentioned?

posted on 05 Dec 2012, 14:20 2

23. uneedhelp (Posts: 19; Member since: 04 Nov 2012)


ipad should be #1 the surface is so new it shouldn't be on the list and why would the Samsung Brightside even be in the a line up with the likes of the ipad and surface wow!

posted on 05 Dec 2012, 14:20 1

24. Aeires (unregistered)


Nailed it, agree with this assessment. Would the Surface been second without the Touch Cover?

posted on 05 Dec 2012, 14:30 6

27. Victor.H (Posts: 381; Member since: 27 May 2011)


Most definitely. If Apple's 32GB/64GB products are on the list, you bet the Surface would be there too, since it carries the same price premiums per storage bump. Moreover, Microsoft's margin on the Surface is absurdly even higher than Apple's margin on the iPad.

posted on 05 Dec 2012, 14:31 1

28. US_Eminem (Posts: 12; Member since: 06 Sep 2012)


Galaxy note 10.1 missing ??

posted on 05 Dec 2012, 15:33

34. rusticguy (Posts: 2811; Member since: 11 Aug 2012)


When award is for Overpriced then it should be on Off Contract Pirces to eliminate any extraneous factors. The basis if award itself is wrong. Honestly it should be on basis of computed difference between manufacturing cost and average selling price.

posted on 05 Dec 2012, 15:40

35. TylerGrunter (Posts: 782; Member since: 16 Feb 2012)


Even I don´t disagree with the list much, I think it´s missing one of the worst "try to rip off your customers" of the year: the Samsung Galaxy S3 Mini.
Original price in Europe: 400€, that was paying 130€ more than the Samsung Galaxy S Advance for 256MB of ram and and new chasis... It was even more expensive than the S2, which has better specs in every aspect!
No wonder not even a month after price was down to a more earthly 300€

posted on 05 Dec 2012, 17:16 4

37. Xquisite (Posts: 87; Member since: 23 Apr 2012)


I wish I could read a PA article without seeing people bitching in the comments about Apple products.

One can dream...

posted on 05 Dec 2012, 22:34

46. nwright94 (unregistered)


I've found pretty much any other websites comment sections to be better. I'm really just about to stop reading this website altogether. It's not PA's fault, but people on here are the worst.

posted on 05 Dec 2012, 18:13

39. downphoenix (Posts: 2232; Member since: 19 Jun 2010)


trolls apparently didnt read the article. The reason the 16GB iphones are considered to be at a good price is because they are competitive with similar phones that have similar capacities (at contract price, not no contract price), but if you want more you really have to pay a lot more, since you can pay about $20 for a 16GB card and $40 for a 32GB.

posted on 05 Dec 2012, 18:48

40. networkdood (Posts: 5538; Member since: 31 Mar 2010)


nope, the iphone 5 at 199.99 is overpriced - some places have it at 179.99. I can get a better android phone for half of that or about 99.99.

posted on 05 Dec 2012, 18:53

41. SemperFiV12 (Posts: 592; Member since: 09 Nov 2010)


As was mentioned... I would EDIT for the last piece to include all Apple products. And how is the Surface overpriced when it gets you double the storage as the iPad, a way stronger processor, Microsoft Office, larger screen... Need I go on?

I mean just comparing prices for the same memory models, the iPad is more expensive... Last time I checked this was an overpriced competition.

Guess, PA has got to show their hate for MSFT one way or another. Good for you guys, you'll grow up soon enough, make enough money, and start buying quality products like the Surface RT. (It's probably on the list just cause you guys wanted one, but it didn't fetch a sorry azz marked down and slashed prices of the millions of premature android tablets.

posted on 05 Dec 2012, 19:05

42. Edmund (Posts: 645; Member since: 13 Jul 2012)


I fail to see how the galaxy note 2 didn't make it onto the list - $300 on a 2 year contract, 16GB internal memory, outdated display compared to its competition in the same category

posted on 05 Dec 2012, 23:11

50. DroidMan7821 (Posts: 6; Member since: 05 Dec 2012)


GN2, the best smartphone for 2012, period

posted on 05 Dec 2012, 19:26

43. MC1123 (Posts: 1220; Member since: 12 Nov 2012)


totally agree with this!!

lol to that samsung phone!! very plastic but why too pricey?! haha

if microsoft just sold surface RT tablet at $399 or $449 with ouch cover, it will give justice! due to the fact that its low res screen and apps are not that crowded!

all apple products are overprice so no shock is needed! but yeah..at least it has premium looking materials! that will give justice to its price...but still again....too overprice!

posted on 06 Dec 2012, 00:06

51. Raymond_htc (Posts: 430; Member since: 06 Apr 2012)


1ST SHOULD BE THE APPLE PRODUCTs!

posted on 06 Dec 2012, 09:30

59. Googlethis (Posts: 168; Member since: 05 Jul 2012)


Great article i agree for the most part.

posted on 06 Dec 2012, 21:11

60. jsdechavez (Posts: 676; Member since: 20 Jul 2012)


Yup. Unsubsidized prices should be considered here. Off-contract prices. That really defines 'overpriced'.

posted on 08 Dec 2012, 04:56 1

61. xfire99 (Posts: 367; Member since: 14 Mar 2012)


This list is totally wrong. Should be based on device price and ipad Mini is the most overpriced as hell Nr 1 product of all!
- Bad spec
- Not Retina.
- Dual Core
- 1024 x 768

Price: WiFi 16GB - 329 US
16GB WiFi + Cellular - 459 US
I dont even bother taking up 32GB/64GB.

If this isnt most overpriced product and I dont know how PA see in things.

posted on 03 Jan 2013, 10:17

64. sats.mine2k4 (banned) (Posts: 208; Member since: 10 Aug 2012)


YEAH!!! Surface baby!!! one way it beats the ipad 4...

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