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Nokia to re-enter the smartphone business?

Posted: , by Alan F.

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Nokia to re-enter the smartphone business?
During Nokia's conference call on Thursday, following the reporting of its strong third quarter report, the company admitted that its name is a very important asset to own. While it is most important in the area of mobile devices, the company cannot yet use the Nokia name to re-enter the smartphone business because of its deal with Microsoft. With its comment  that the "Nokia brand is the most valuable from recognition perspective in the area of mobile phones and mobile devices. And there we cannot go yet at the moment." Nokia might even be giving out clues as to what it has in mind.

With the recent launch of HERE Maps for Android, and the Z Launcher for Google's open source OS, a piano doesn't have to drop on our heads for us to realize that the next wave of Nokia phones to be actually made by Nokia, will feature Android. This is the direction that many wanted Nokia to take all along.

Whatever Nokia decides to do in returning to the business of intelligent handsets, it appears that it wants to wait until it has the ability to use the Nokia name, which it considers a valuable asset to have in the business of producing and selling smartphones.

"And finally on brand, we have not really spoken about anything else that we have looked at different business models, what other people have been using on brand and we will of course carefully assess what would be the best way for us to maximize the value of the Nokia brand, also taking into account that we’re in the lock-up period still in the Microsoft transaction regarding our possibility to use the brand and we have recognized that Nokia brand is the most valuable from recognition perspective in the area of mobile phones and mobile devices. And there we cannot go yet at the moment."-Nokia

source: SeekingAlpha via NPU

139 Comments
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posted on 26 Oct 2014, 01:18 39

1. tadaa (Posts: 267; Member since: 18 Apr 2013)


YES!YES!YES!YES!YES!YES!YES!YES!YES!YES!

posted on 26 Oct 2014, 02:39 13

20. threed61 (Posts: 207; Member since: 27 May 2011)


I would welcome them back, but would they really have the capital to compete in the brutally competitive Android market? Particularly with the recent success of numerous Chinese companies as well as Samsung.

posted on 26 Oct 2014, 17:29 3

105. remixfa (Posts: 14255; Member since: 19 Dec 2008)


They dont need a ton of money. Nokia makes good designs and fantastic cameras. All they have to do is pair design + battery + Pureview camera without getting all crazy on the overlays and its a winner. I know I'd strongly consider it.

The only thing that ever held Nokia back from becoming one of the big 3 in the new world (after symbian) was its ties to microsoft and WP7/8.

posted on 26 Oct 2014, 19:40 4

107. -box- (Posts: 3991; Member since: 04 Jan 2012)


Those designers, camera experts, researchers, developers, and even factories are all now owned by Microsoft, either outright or contractually, so Nokia would have to start from scratch, or bring back the Jolla members into the fold.

posted on 26 Oct 2014, 19:54 4

109. snowgator (Posts: 3601; Member since: 19 Jan 2011)


Thank-you. It is silly to celebrate the idea of Nokia coming back into smart phone sales without 1st accepting that what made "Nokia" a name is now "Microsoft".

No way I would totally count them out, but the amount of money and infrastructure they would need would mean the only thing they would share with their history is the name. The quality, creativity, and process would all be up in the air.

posted on 27 Oct 2014, 16:13 1

126. corporateJP (Posts: 2431; Member since: 28 Nov 2009)


Most those employees were let go, either under Flop's Nazi regime or once Microsoft took over.

Factories are a dime a dozen in Asia.

So, please...tell me more...

posted on 17 Nov 2014, 23:07

138. steodoreben (Posts: 279; Member since: 26 Sep 2013)


RESURRECT THE TECH TITAN! :3

posted on 26 Oct 2014, 02:41 29

22. LiyanaBG (Posts: 381; Member since: 07 Nov 2013)


High End Nokia phone + Android = Haven

posted on 26 Oct 2014, 12:26 3

94. akki20892 (Posts: 3901; Member since: 04 Feb 2013)


Nokia N10....bring it on.
We all want that....

posted on 26 Oct 2014, 13:11 3

101. DogeShibe (Posts: 1113; Member since: 10 Jan 2014)


This :')
The N10

posted on 27 Oct 2014, 13:43 2

124. NationGuettaTR (Posts: 38; Member since: 28 Dec 2013)


THE LEGEND COMES BACK TO LIFE!!!

posted on 26 Oct 2014, 01:19 6

2. chrisaran (Posts: 14; Member since: 06 Sep 2014)


yup waiting for the day to launch

posted on 26 Oct 2014, 01:20 7

3. bialh (Posts: 3; Member since: 30 Apr 2014)


Nokia or Microsoft where is the next 1020 and 1520?

posted on 26 Oct 2014, 01:23 3

4. Dingy_cellar_dweller (Posts: 256; Member since: 16 Mar 2013)


So when will the name Nokia for mobiles be released back to Nokia?

posted on 26 Oct 2014, 01:33 16

6. ManusImperceptus (Posts: 724; Member since: 10 Jun 2014)


2016.

posted on 26 Oct 2014, 01:26 27

5. Lmao2013 (Posts: 44; Member since: 05 Dec 2013)


Nokia nexus

posted on 26 Oct 2014, 01:41 4

8. ihavenoname (Posts: 1693; Member since: 18 Aug 2013)


As perfect as it sounds, Nokia is well known for having bad, no, terrible software decisions, so instead of (brilliant) stock Android, they would probably start developing their own OS or some weird Android version.

posted on 26 Oct 2014, 04:25 4

36. hemedans (Posts: 542; Member since: 01 Jun 2013)


you mean bad software like meego which android oem, bb os 10, tizen, wp ios and all current os copy its features??

posted on 26 Oct 2014, 07:01 2

55. Suo.Eno (Posts: 505; Member since: 17 Feb 2013)


You've taken that way too literally. "Terrible" or "bad" as in market execution. As far as I'm aware of right now only Jolla seems content on catering to strictly enthusiasts but we can't assume the same with how will Nokia plot its next route.

Execution matters..

Pointless to boast about an OS' technical achievements if it can't get out of a niche situation (UNLESS if it's truly intended that way) and niche has never been equal to good business. WebOS was good but look what happened to that. So-so hardware with what's probably an epic failure of cross market launches, even worse app store implementation and top that all off a complete mess of going back and forth decision making until it got offloaded to LG to become..**drum roll** an IoT'ed refrigerator OS...

posted on 26 Oct 2014, 08:48 1

74. elitewolverine (Posts: 5188; Member since: 28 Oct 2013)


Which features did Meego Pioneer?

posted on 27 Oct 2014, 16:22

127. corporateJP (Posts: 2431; Member since: 28 Nov 2009)


About as many as WP8...

posted on 26 Oct 2014, 13:03 2

100. TechNeck (Posts: 248; Member since: 29 Aug 2014)


You mean like it's Nokia X OS?

posted on 26 Oct 2014, 02:11 3

13. T.Law (Posts: 415; Member since: 10 May 2014)


YES PLEASE!

posted on 26 Oct 2014, 11:22 1

91. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


BS
Nokia(without MS) are much better than the boring stock Android.
They could use Android like Samsung did, in their way.
THAT WOULD BE THE WIN.

posted on 27 Oct 2014, 07:28 1

116. Lmao2013 (Posts: 44; Member since: 05 Dec 2013)


They can do that and a nexus ^_^

posted on 26 Oct 2014, 01:38 2

7. ManusImperceptus (Posts: 724; Member since: 10 Jun 2014)


I wonder what they'll be able to come up with, now that the entire mobile division has been sold off. After all, that's where the expertise was... Could they bring the Sailfish crew back home? Would it even make sense if they went for Android?

Personally, I'd like to see a new version of Harmattan on top notch hardware, but app-wise that's an impossibility.

Not sure if I could live with "downgrading" to Android...

posted on 26 Oct 2014, 04:16

34. boosook (Posts: 1437; Member since: 19 Nov 2012)


What's more, in a couple of years, given that the average lifespan of a phone is two years, almost all existing Nokia users will have switched either to Microsoft or to another brand, so Nokia would be in an even worse position. They could rely on some brand recognition by a bunch of loyal users, but in the end I they would start again from zero, and as you said withouth the people that made the Lumia series great (hardware wise) and without their patents, so how could they possibly stand from the crowd?
Consider that Nokia users who didn't like wp have already switched, the rest will be happy with Microsoft.
Dear Nokia, I fear it's too late...

posted on 26 Oct 2014, 04:30

38. hemedans (Posts: 542; Member since: 01 Jun 2013)


nokia is developing new os called air os based on meltemi and meego, this os can be used in any smartphone. am not sure 100% but there is strong evidence about that os.

nokia didnt sell her patents and they have advance technology department, they can re enter mobile business anytime

posted on 26 Oct 2014, 05:18

43. Sealblaighter (Posts: 237; Member since: 26 Jan 2014)


Air OS? Can you tell me a source please?

posted on 26 Oct 2014, 06:03

49. hemedans (Posts: 542; Member since: 01 Jun 2013)


http://www.nokiapoweruser.com/2014/08/17/meego-meltemi-not-dead-may-metamorphose-into-a-cloud-based-nokia-os-in-future/

http://www.nokiapoweruser.com/2014/09/04/nokia-is-indeed-developing-a-cloud-based-linux-meego-os-job-posting-confirms/

above links show nokia is indeed develop new os then add this previous leaked video of air os

https://www.youtube.com/watch?v=YXaBlFNKbpk

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