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Nokia to re-enter the smartphone business?

Posted: , by Alan F.

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Nokia to re-enter the smartphone business?
During Nokia's conference call on Thursday, following the reporting of its strong third quarter report, the company admitted that its name is a very important asset to own. While it is most important in the area of mobile devices, the company cannot yet use the Nokia name to re-enter the smartphone business because of its deal with Microsoft. With its comment  that the "Nokia brand is the most valuable from recognition perspective in the area of mobile phones and mobile devices. And there we cannot go yet at the moment." Nokia might even be giving out clues as to what it has in mind.

With the recent launch of HERE Maps for Android, and the Z Launcher for Google's open source OS, a piano doesn't have to drop on our heads for us to realize that the next wave of Nokia phones to be actually made by Nokia, will feature Android. This is the direction that many wanted Nokia to take all along.

Whatever Nokia decides to do in returning to the business of intelligent handsets, it appears that it wants to wait until it has the ability to use the Nokia name, which it considers a valuable asset to have in the business of producing and selling smartphones.

"And finally on brand, we have not really spoken about anything else that we have looked at different business models, what other people have been using on brand and we will of course carefully assess what would be the best way for us to maximize the value of the Nokia brand, also taking into account that we’re in the lock-up period still in the Microsoft transaction regarding our possibility to use the brand and we have recognized that Nokia brand is the most valuable from recognition perspective in the area of mobile phones and mobile devices. And there we cannot go yet at the moment."-Nokia

source: SeekingAlpha via NPU

139 Comments
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posted on 26 Oct 2014, 01:18 39

1. tadaa (Posts: 267; Member since: 18 Apr 2013)


YES!YES!YES!YES!YES!YES!YES!YES!YES!YES!

posted on 26 Oct 2014, 02:39 13

20. threed61 (Posts: 197; Member since: 27 May 2011)


I would welcome them back, but would they really have the capital to compete in the brutally competitive Android market? Particularly with the recent success of numerous Chinese companies as well as Samsung.

posted on 26 Oct 2014, 17:29 3

105. remixfa (Posts: 14255; Member since: 19 Dec 2008)


They dont need a ton of money. Nokia makes good designs and fantastic cameras. All they have to do is pair design + battery + Pureview camera without getting all crazy on the overlays and its a winner. I know I'd strongly consider it.

The only thing that ever held Nokia back from becoming one of the big 3 in the new world (after symbian) was its ties to microsoft and WP7/8.

posted on 26 Oct 2014, 19:40 4

107. -box- (Posts: 3991; Member since: 04 Jan 2012)


Those designers, camera experts, researchers, developers, and even factories are all now owned by Microsoft, either outright or contractually, so Nokia would have to start from scratch, or bring back the Jolla members into the fold.

posted on 26 Oct 2014, 19:54 4

109. snowgator (Posts: 3568; Member since: 19 Jan 2011)


Thank-you. It is silly to celebrate the idea of Nokia coming back into smart phone sales without 1st accepting that what made "Nokia" a name is now "Microsoft".

No way I would totally count them out, but the amount of money and infrastructure they would need would mean the only thing they would share with their history is the name. The quality, creativity, and process would all be up in the air.

posted on 27 Oct 2014, 16:13 1

126. corporateJP (Posts: 2431; Member since: 28 Nov 2009)


Most those employees were let go, either under Flop's Nazi regime or once Microsoft took over.

Factories are a dime a dozen in Asia.

So, please...tell me more...

posted on 17 Nov 2014, 23:07

138. steodoreben (Posts: 240; Member since: 26 Sep 2013)


RESURRECT THE TECH TITAN! :3

posted on 26 Oct 2014, 02:41 29

22. LiyanaBG (Posts: 381; Member since: 07 Nov 2013)


High End Nokia phone + Android = Haven

posted on 26 Oct 2014, 12:26 3

94. akki20892 (Posts: 3900; Member since: 04 Feb 2013)


Nokia N10....bring it on.
We all want that....

posted on 26 Oct 2014, 13:11 3

101. DogeShibe (Posts: 1113; Member since: 10 Jan 2014)


This :')
The N10

posted on 27 Oct 2014, 13:43 2

124. NationGuettaTR (Posts: 38; Member since: 28 Dec 2013)


THE LEGEND COMES BACK TO LIFE!!!

posted on 26 Oct 2014, 01:19 6

2. chrisaran (Posts: 14; Member since: 06 Sep 2014)


yup waiting for the day to launch

posted on 26 Oct 2014, 01:20 7

3. bialh (Posts: 3; Member since: 30 Apr 2014)


Nokia or Microsoft where is the next 1020 and 1520?

posted on 26 Oct 2014, 01:23 3

4. Dingy_cellar_dweller (Posts: 250; Member since: 16 Mar 2013)


So when will the name Nokia for mobiles be released back to Nokia?

posted on 26 Oct 2014, 01:33 16

6. ManusImperceptus (Posts: 724; Member since: 10 Jun 2014)


2016.

posted on 26 Oct 2014, 01:26 27

5. Lmao2013 (Posts: 44; Member since: 05 Dec 2013)


Nokia nexus

posted on 26 Oct 2014, 01:41 4

8. ihavenoname (Posts: 1693; Member since: 18 Aug 2013)


As perfect as it sounds, Nokia is well known for having bad, no, terrible software decisions, so instead of (brilliant) stock Android, they would probably start developing their own OS or some weird Android version.

posted on 26 Oct 2014, 04:25 4

36. hemedans (Posts: 499; Member since: 01 Jun 2013)


you mean bad software like meego which android oem, bb os 10, tizen, wp ios and all current os copy its features??

posted on 26 Oct 2014, 07:01 2

55. Suo.Eno (Posts: 498; Member since: 17 Feb 2013)


You've taken that way too literally. "Terrible" or "bad" as in market execution. As far as I'm aware of right now only Jolla seems content on catering to strictly enthusiasts but we can't assume the same with how will Nokia plot its next route.

Execution matters..

Pointless to boast about an OS' technical achievements if it can't get out of a niche situation (UNLESS if it's truly intended that way) and niche has never been equal to good business. WebOS was good but look what happened to that. So-so hardware with what's probably an epic failure of cross market launches, even worse app store implementation and top that all off a complete mess of going back and forth decision making until it got offloaded to LG to become..**drum roll** an IoT'ed refrigerator OS...

posted on 26 Oct 2014, 08:48 1

74. elitewolverine (Posts: 5172; Member since: 28 Oct 2013)


Which features did Meego Pioneer?

posted on 27 Oct 2014, 16:22

127. corporateJP (Posts: 2431; Member since: 28 Nov 2009)


About as many as WP8...

posted on 26 Oct 2014, 13:03 2

100. TechNeck (Posts: 237; Member since: 29 Aug 2014)


You mean like it's Nokia X OS?

posted on 26 Oct 2014, 02:11 3

13. T.Law (Posts: 414; Member since: 10 May 2014)


YES PLEASE!

posted on 26 Oct 2014, 11:22 1

91. The-Sailor-Man (banned) (Posts: 1095; Member since: 25 Mar 2014)


BS
Nokia(without MS) are much better than the boring stock Android.
They could use Android like Samsung did, in their way.
THAT WOULD BE THE WIN.

posted on 27 Oct 2014, 07:28 1

116. Lmao2013 (Posts: 44; Member since: 05 Dec 2013)


They can do that and a nexus ^_^

posted on 26 Oct 2014, 01:38 2

7. ManusImperceptus (Posts: 724; Member since: 10 Jun 2014)


I wonder what they'll be able to come up with, now that the entire mobile division has been sold off. After all, that's where the expertise was... Could they bring the Sailfish crew back home? Would it even make sense if they went for Android?

Personally, I'd like to see a new version of Harmattan on top notch hardware, but app-wise that's an impossibility.

Not sure if I could live with "downgrading" to Android...

posted on 26 Oct 2014, 04:16

34. boosook (Posts: 1430; Member since: 19 Nov 2012)


What's more, in a couple of years, given that the average lifespan of a phone is two years, almost all existing Nokia users will have switched either to Microsoft or to another brand, so Nokia would be in an even worse position. They could rely on some brand recognition by a bunch of loyal users, but in the end I they would start again from zero, and as you said withouth the people that made the Lumia series great (hardware wise) and without their patents, so how could they possibly stand from the crowd?
Consider that Nokia users who didn't like wp have already switched, the rest will be happy with Microsoft.
Dear Nokia, I fear it's too late...

posted on 26 Oct 2014, 04:30

38. hemedans (Posts: 499; Member since: 01 Jun 2013)


nokia is developing new os called air os based on meltemi and meego, this os can be used in any smartphone. am not sure 100% but there is strong evidence about that os.

nokia didnt sell her patents and they have advance technology department, they can re enter mobile business anytime

posted on 26 Oct 2014, 05:18

43. Sealblaighter (Posts: 216; Member since: 26 Jan 2014)


Air OS? Can you tell me a source please?

posted on 26 Oct 2014, 06:03

49. hemedans (Posts: 499; Member since: 01 Jun 2013)


http://www.nokiapoweruser.com/2014/08/17/meego-meltemi-not-dead-may-metamorphose-into-a-cloud-based-nokia-os-in-future/

http://www.nokiapoweruser.com/2014/09/04/nokia-is-indeed-developing-a-cloud-based-linux-meego-os-job-posting-confirms/

above links show nokia is indeed develop new os then add this previous leaked video of air os

https://www.youtube.com/watch?v=YXaBlFNKbpk

posted on 26 Oct 2014, 07:13

57. elitewolverine (Posts: 5172; Member since: 28 Oct 2013)


Considering all Nokia's hardware runs some version of linux to make all their networking technologies work, that job posting is a no brainer since they are expanding their LTE and 5G technologies.

Stating that MeeGo would make a comeback in the form of cloud OS and once more have to compete against other cloud systems, and support a cloud system to begin with, is a pipes dream. Though i could be wrong.

posted on 28 Oct 2014, 04:22

128. Sealblaighter (Posts: 216; Member since: 26 Jan 2014)


The video is 2 years old. They are still working on the OS?

posted on 26 Oct 2014, 05:44

47. mss1988 (Posts: 34; Member since: 19 Apr 2012)


airOS is operating system used in Ubiquity access points and routers.

posted on 26 Oct 2014, 01:45 7

9. B-power (Posts: 242; Member since: 22 Feb 2014)


I would love me some Android with nokia hardware.

posted on 26 Oct 2014, 01:46

10. splus (Posts: 45; Member since: 26 Nov 2011)


So they're still not allowed to make phones because of the deal with MS?
When exactly will they be allowed to release a phone with Nokia name?

Hopefully that deal doesn't stop them to already start developing phones, and they simply release a bunch of uber cool phones when the specific date arrives...

posted on 26 Oct 2014, 02:27 1

17. o0Exia0o (Posts: 895; Member since: 01 Feb 2013)


As per the agreement with M$ during the buyout, Nokia will be able to start using their name on mobile products in 2016.

posted on 26 Oct 2014, 07:15

58. elitewolverine (Posts: 5172; Member since: 28 Oct 2013)


2016 Don't forget that they will have 0 facilities on a shoe-string budget (in the millions) to start up a smartphone business. Not a single factory remains to produce phones, and the single one they do have, is under tax holding and is actually being sold as well.

posted on 26 Oct 2014, 08:28

70. o0Exia0o (Posts: 895; Member since: 01 Feb 2013)


They have 3 Billion that M$ paid them. By closing factories M$ and laying off workers M$ has factories/equipment that Nokia used to own and they be looking to liquidate surplus equipment. With the patents that they own, Nokia has a significant source of income. You don't thank that the Finnish government would pitch in subsidies to Nokia to reemploy those laid off Finnish workers and help with facilities/equipment?

posted on 26 Oct 2014, 08:47

73. elitewolverine (Posts: 5172; Member since: 28 Oct 2013)


Sure i suppose they could dish out 500million to rehire the employees, if they already haven't found a job.

Then not to mention the billions it would take to restart. MS is not going to just liquidate. Nor is Nokia going to 'buy' the factory back at a profit.

If they were to do this, today/nextyear you are talking well into the billion dollars.

For the moment people literally have to face the fact that what Nokia is left with is not mobile devices, they are left with a network technology brand. The money they have, and resources they have, will be dumped into making that their bread and butter.

This is just IMO, but i do not see a nokia phone until 2018. But i could certainly be wrong and Nokia pulls a phone out of nothing, 3rd partying all development.

Of course it is hard to take the word of someone using M$, like no company wants $.

posted on 12 Nov 2014, 10:02

135. Jason78 (Posts: 238; Member since: 10 Apr 2013)


Nokia doesn't need to buy or build a factory. They can just do what apple and most other brands do and outsource the actual manufacturing to a Chinese company. Apple doesn't make the iPhone, Foxconn does. Apple only does the design work.

posted on 26 Oct 2014, 02:03 8

11. Federated (Posts: 261; Member since: 06 Mar 2010)


Just release a high-end Nokia smartphone running a full Android OS with access to Google Play Store. 5.7 inch 1080p Snapdragon 810, 1-inch camera sensor, microSD card slot, removable battery, dust and water proof, 4000 mAh battery.

posted on 26 Oct 2014, 12:28 2

95. akki20892 (Posts: 3900; Member since: 04 Feb 2013)


Epic....phone

posted on 26 Oct 2014, 02:09 1

12. justsayit (Posts: 256; Member since: 09 May 2013)


but without the great mobile division,especially the pureview group,i wonder what Nokia can do

posted on 26 Oct 2014, 02:36

18. o0Exia0o (Posts: 895; Member since: 01 Feb 2013)


To be honest Nokia's mobile division was based in their home country. M$, after the buyout of the mobile division, the turned around and laid off most of Nokia's mobile division staff. All those great people who used to make Nokia's great hardware are now unemployed or working other jobs but are still essentially available to return to Nokia if and when the restart another mobile division

posted on 26 Oct 2014, 04:33 1

39. hemedans (Posts: 499; Member since: 01 Jun 2013)


microsoft own only brandname pureview, all patents of pureview nokia still own them.

posted on 26 Oct 2014, 02:14 5

14. Settings (Posts: 1530; Member since: 02 Jul 2014)


Yes! A Pureview Android!

posted on 26 Oct 2014, 04:23 2

35. sip1995 (Posts: 1571; Member since: 07 Feb 2014)


It won't be a pure view, Microsoft bought the rights for this technology....

posted on 26 Oct 2014, 07:56 2

64. tasior (Posts: 265; Member since: 04 Nov 2012)


Did it bought rights, or just bought the right to use it? I remember, that MS bought the right to use Nokia patent portfolio for ten years, but the patents are still owned by Nokia. I don't know whether this applied also to pureview technology...

posted on 26 Oct 2014, 17:50

106. marcski07 (Posts: 598; Member since: 25 Apr 2014)


read the buy out again... all patents are still owned by nokia, microsoft has the only exclusive rights to use it without paying to nokia, for 10 years, tho, the trademarked name pureview, clearblack screen technology and others that I can't remember, nokia can't use it anymore, they will come up with new name, but same techonology, because they still own the patents.

posted on 26 Oct 2014, 02:15 1

15. T.Law (Posts: 414; Member since: 10 May 2014)


The only way to regain your mojo(and market share) back is to fully embrace Android, Nokia! Bring us some high-end Lumias with the full Android experiance.

posted on 26 Oct 2014, 02:37 3

19. o0Exia0o (Posts: 895; Member since: 01 Feb 2013)


Lumia is now and FOREVER a M$ product. There will NEVER be an Android Lumia! Atleast not by name.

posted on 26 Oct 2014, 02:25 1

16. rowdysheeter (Posts: 74; Member since: 10 Sep 2014)


how about nokia and blackberry coming together!

posted on 26 Oct 2014, 02:41

21. o0Exia0o (Posts: 895; Member since: 01 Feb 2013)


As much as BB was part of the foundation for now what we know of as a smartphone it is now a sinking ship! I would never want Nokia and Blackberry to come together in any form unless it was for Nokia to offer Here maps on BB OS.

posted on 26 Oct 2014, 12:47

99. meanestgenius (Posts: 11003; Member since: 28 May 2014)


BlackBerry's smartphones are no longer "sinking", as evident by Passport and Z3 sales. Their latest ER has them very much on an upward trajectory, and considering how awesome BB10 is, a Nokia/BlackBerry handset would be quite formidable.

posted on 26 Oct 2014, 02:43 3

24. sgamao (Posts: 15; Member since: 12 Feb 2013)


That would be great news!! Both using QNX, one dedicated to keyboards and services to enterprise, and the finnish side dedicated to the consumer market and wearables. Together stronger in the automotive market. Taking HERE and BBM to the next level!

posted on 26 Oct 2014, 12:44 1

98. meanestgenius (Posts: 11003; Member since: 28 May 2014)


BlackBerry and Nokia coming together would be awesome! BlackBerry's software and Nokia's hardware combined would make a great smartphone.

posted on 26 Oct 2014, 02:43 3

23. gdawilson (Posts: 50; Member since: 21 Jul 2014)


Please go Android, Nokia! My eyeballs are sick from seeing the same phone designs (and user interface) from Samsung, HTC, and Sony.

Please bring out a new phone that revolutionizes the cellphone industry! I had a Nokia bar phone years ago and I loved it! Nokia makes excellent cellphones! I even found their Windows phone easy to use and felt good in my palm

posted on 26 Oct 2014, 03:06

25. xeonfire (Posts: 90; Member since: 15 Feb 2014)


You heard it here first, the new smartphone brand is called AIKON - pronounce like icon...

posted on 26 Oct 2014, 05:14

42. xeonfire (Posts: 90; Member since: 15 Feb 2014)


Oh...they are already using the name somewhere in the company...lol

posted on 26 Oct 2014, 03:30

26. Spedez (Posts: 444; Member since: 29 Aug 2014)


It just tells a story how big a fiasco was to hire Elop and put all eggs to Windows Phone basket and stubbornly stay in the death spiral. Now they have to start from near scratch.

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