Nokia won’t waste much time for the transition from Ovi to Nokia and plans to start it this July and finish the process by the end of 2012. "The reasons for this decision include the fact that Nokia is a well-known and highly-loved brand the world over. Our mobile experiences are tightly integrated with our devices," DeVard added.
Nokia launched its Ovi web services in 2008 in an attempt to build an integrated environment for its smartphone users, but now as the company has announced its intention to migrate to Windows Phone 7, many of the services might lose their identity. Ovi Maps for once was announced to transition under the WP7 umbrella as the engine running Redmond's Bing Maps, which hinted at some possibility that Nokia could move away from the Ovi brand. But could this be part of an upcoming change of gigantic proportions? Rumors note that Nokia might sell its mobile unit to Microsoft, so stay tuned.
source: Nokia Conversations