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Nokia CEO Stephen Elop on PureView Phase 1 and 2: there is much more where that came from

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Nokia CEO Stephen Elop on PureView Phase 1 and 2: there is much more where that came from
Nokia's CEO Stephen Elop sat down for an interview (recorded entirely with a Lumia 920, by the way, save for the sound), and elaborated on many of the pressing issues that face the Finns after the Lumia 920 and 820 announcement.

The interview is worth watching in its entirety, but the most interesting take is that PureView Phase 1 in the Nokia 808 PureView, which brought along lossless zoom and pixel oversampling, and PureView Phase 2, which inserted optical image stabilization in a smartphone for the first time, are just a few of the building blocks for a superior camera experience that Nokia has in store to differentiate itself before the competition.

In the future, we are likely to see additional goodies coming out of Espoo's research labs, but also a mix-and-match of Phase 1 and Phase 2, or a granular application across the price range of Nokia handsets. Be it the software processing algorithm, a scaled down pixel oversampling with less megapixels, or the best of both worlds, we can apparently expect aspects of the PureView tech to penetrate the whole Lumia range going forward.

Stephen Elop was also grilled whether the company is prepping some sort of preferential treatment towards the purchase of a Lumia 920 for those who got a Lumia 900, and he said that the 900 will be supported very well, and acquire new functions with an update, but still they are considering some sort of an upgrade program, due to popular demand.

On HTC, and its flashy 8X and 8S handsets, Nokia's CEO said he is glad that the company leads the way now in Windows Phone design, so that the others seem to be willing to copy the concept, but that also that Nokia has more design surprises in store for its upcoming WP8 pipeline.

source: Engadget

26 Comments
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posted on 26 Sep 2012, 06:04 17

1. wendygarett (unregistered)


"On HTC, and its flashy 8X and 8S handsets, Nokia's CEO said he is glad that the company leads the way now in Windows Phone design, so that the others seem to be willing to copy the concept"

TAKE THAT!!! STEVE JOBS AND TIM COOK!!!
nobody will wanna follow your dated black and white trend anymore!!!

posted on 26 Sep 2012, 06:18 14

6. eisenbricher (Posts: 971; Member since: 09 Aug 2012)


Well save for Steve Jobs, he can't take it anymore Q__Q

posted on 26 Sep 2012, 06:31 13

9. neutralguy (Posts: 1152; Member since: 30 Apr 2012)


hahaha at one point, you're an apple fan, and at another point, you're an apple hater. :D schizophrenic? :D

posted on 26 Sep 2012, 06:32 1

10. wendygarett (unregistered)


I will still stick to the black and white trend tho :)

posted on 26 Sep 2012, 08:42 2

20. ZEUS.the.thunder.god (unregistered)


good job Nokia. despite being an Android/google fan, Nokia has a special place in my heart. I really wish some day, may be, they can make a NEXUS. i know its very unlikely to happen but that will be a phone from heavens. NOKIA NEXUS

posted on 26 Sep 2012, 11:09 1

22. akmaintu (Posts: 42; Member since: 08 Jan 2012)


i too feels the same NOKIA NEXUS.

posted on 26 Sep 2012, 06:06 15

2. AliNSiddiqui (Posts: 381; Member since: 19 Sep 2012)


Oh god Phase 1 and Phase 2?!?!?!!? So it CAN GET BETTER?!? I am sorry for the CAPS LOCK I am just OVER-EXCITED!!

posted on 26 Sep 2012, 06:13 6

3. bobfreking55 (Posts: 866; Member since: 15 Jul 2011)


phase 3 will be phase 1 + 2! i'm excited too. Imagine, Nokia Lumia 940 - 41MP sensor with all the features of the 808 and the 920... :p~

posted on 26 Sep 2012, 06:15 2

5. dickwyn (Posts: 598; Member since: 07 May 2012)


super killer device

posted on 26 Sep 2012, 06:33 1

11. No_Nonsense (Posts: 826; Member since: 17 Aug 2012)


NO, it won't

posted on 26 Sep 2012, 06:15 3

4. dickwyn (Posts: 598; Member since: 07 May 2012)


i wonder what is phase 3

posted on 26 Sep 2012, 06:24 2

7. eisenbricher (Posts: 971; Member since: 09 Aug 2012)


Right, I expect something that's 'balanced'. Somewhat like 21Mpix pureview with optical image stabilization, Nokia rich recording and other incremental upgrades!!!

posted on 26 Sep 2012, 06:29

8. Just_Root_it (Posts: 7; Member since: 16 Sep 2012)


WHAT YOU SAID??...OVER EXCITED?......

posted on 26 Sep 2012, 07:51 1

18. Bernoulli (Posts: 1453; Member since: 01 Sep 2012)


Yes of course it can get better, Nokia can finish the deal with Microsoft and finally open doors to Google and begin Android production; Nokia shares will skyrocket if that ever happened

posted on 26 Sep 2012, 06:34 6

12. askbingask (Posts: 22; Member since: 31 Jul 2012)


Nokia has more design
surprises in store for its upcoming WP8 pipeline.

posted on 26 Sep 2012, 07:07 1

13. nadar.bsm (Posts: 32; Member since: 13 Jul 2012)


they must have better design for their phones... as the OS is going to be the same s**t on all the WP8 phones.....

I hate WP8 s**t tiles with no backgroung image... elop SUCKS....

posted on 26 Sep 2012, 08:06 2

19. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Microsoft makes the Windows Phone 8, they are responsible for the Tile and background. If you don't like Windows Phone, don't buy it. There is Android OS as another great alternative.

posted on 26 Sep 2012, 07:09 1

14. StanleyAmsterdam (Posts: 4; Member since: 25 Sep 2012)


Nice interview, BUT why not ask him about the availability of the 920???
Missed oppurtunity... too bad

posted on 26 Sep 2012, 07:25 3

15. Nathan_ingx (Posts: 3013; Member since: 07 Mar 2012)


That's what i wrote some few articles back...
The power of 808+920 will be just amazing, a killer camera-phone!
But something tells me phase 3 will not be what we're thinking of...but who cares as long as Nokia keeps the innovation coming. Elop...Nokia is in your hands, don't get Stephen on the company.

posted on 26 Sep 2012, 09:45

21. boblight (Posts: 84; Member since: 28 Jul 2012)


LOLOLOL! I agree with you on the Phase 3 part. like the bit where : 'Elop...Nokia is in your hands, don't get Stephen on the company" :)

posted on 26 Sep 2012, 12:09

24. Nathan_ingx (Posts: 3013; Member since: 07 Mar 2012)


Just to lighten the mood...a li'le humour for everyone :)

posted on 26 Sep 2012, 07:33

16. terter (Posts: 9; Member since: 25 Sep 2012)


I'm puzzled who is who. They look the same to me.

posted on 26 Sep 2012, 07:50

17. silentee (Posts: 2; Member since: 10 Dec 2010)


All I could focus on on was the girl in the back taking notes has great nips!!!!

posted on 26 Sep 2012, 12:02

23. haseebzahid (Posts: 1833; Member since: 22 Feb 2012)


cookies and surprises nice ph1+ph2 = FTW

posted on 26 Sep 2012, 16:26

25. denied911 (banned) (Posts: 361; Member since: 31 May 2012)


this thing with tomahawk is so ugly ...

posted on 26 Sep 2012, 17:01

26. nokiafan4ever (Posts: 3; Member since: 07 Sep 2012)


What i like to see in the upcoming lumias would be, more premium materials like aluminium ,like what they used on the n8 but refined

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