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New Microsoft Surface RT ad has Siri asking "Am I still pretty?"

Posted: , by Alan F.

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New Microsoft Surface RT ad has Siri asking
An ad that is in rotation during some NFL games on Sunday, shows a re-match between the Microsoft Surface RT and the Apple iPad 4. "Oh no, here we go again,"cries Siri and right off the bat, the iPad's lack of a kick stand means that the Apple produced slate needs a hand to stand up. Flash drive? The Microsoft Surface RT has a USB port while the iPad does not.

That Siri is a real kidder. "Oh, snap!," she cries seeing the Microsoft Touch Cover that docks to the Surface RT and becomes a touch style QWERTY keyboard. And while Siri worries that things are going to end badly for her, well, she's right. The 32GB Apple iPad 4 is priced at $599 vs. $349 for the 32GB Microsoft Surface RT.

If you missed the spot, or didn't catch any of the NFL action on Sunday, click on the video below.



source: Microsoft

37 Comments
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posted on 08 Sep 2013, 18:46 3

1. Fruitpoop (Posts: 34; Member since: 27 Dec 2012)


Most of these problems can be fixed with a case

posted on 08 Sep 2013, 18:52 1

3. Commentator (Posts: 2180; Member since: 16 Aug 2011)


Apple should put that in their company crest.

posted on 08 Sep 2013, 20:41 13

17. -box- (Posts: 3565; Member since: 04 Jan 2012)


Perfectly said.

For those who don't get it:
Iph4 reception? Case.
IDevice fragility? Case.
Awkward onscreen keyboard? Case.
Dislike the feeling of cold lifeless metal and hard edges and sharp corners? Case.
Thin device that's naturally slippery? Case.
Can't tell own device from others' because of built-in forced anonymity? Case.
Battery life? Case.
Habitate in or visit a semi-humid area? Case.
Can't stand the apple logo? Case. Oh wait, no, almost all have those ridiculous cutouts which negate moisture protection.

posted on 08 Sep 2013, 23:55

25. pookiewood (Posts: 527; Member since: 05 Mar 2012)


Rectangular device that is flat? Case.
Rounded corners on a Samsung Android Phone? Case.
Use pinch to zoom? Case.

posted on 09 Sep 2013, 01:22 1

28. clevername (Posts: 1407; Member since: 11 Jul 2008)


To be perfectly fair, most of those criticisms can be said about all phones, regardless of OS.

posted on 08 Sep 2013, 18:47 11

2. Eonnaydra (Posts: 185; Member since: 23 Oct 2012)


Instead of trolling Apple,MS should speed-up their work if they wanna do something in the mobile industry.

posted on 08 Sep 2013, 18:55 18

4. cdgm2509 (Posts: 30; Member since: 29 Mar 2013)


they should focus in not screwing up Nokia

posted on 09 Sep 2013, 15:36 1

36. lyndon420 (Posts: 1640; Member since: 11 Jul 2012)


They already did screw with Nokia by buying them.

posted on 08 Sep 2013, 18:59 2

5. amiaq (Posts: 321; Member since: 30 Jun 2012)


yes, you're still the bitch!!

posted on 08 Sep 2013, 19:00 1

6. dragonisinogard (Posts: 34; Member since: 17 Jun 2013)


I find it funny that they are comparing a PC Tablet which has almost a full computer OS to a Tablet with a Mobile OS, what's next Microsoft comparing a desktop pc to a iPhone?

posted on 08 Sep 2013, 19:08 11

7. a_merryman (Posts: 546; Member since: 14 Dec 2011)


Considering they are both the same form factor...it is a fair comparison. A tablet compared to another tablet isn't ridiculous like comparing what a desktop pc can do to a phone.

posted on 08 Sep 2013, 19:14 4

8. Commentator (Posts: 2180; Member since: 16 Aug 2011)


Almost a full computer OS? It runs MS Office and has a USB port and that's pretty much it.

Sure those are big to some people, but the iPad has advantages in more "mainstream" areas such as form factor, screen resolution and app selection. It's a fair comparison.

posted on 08 Sep 2013, 19:16 8

9. JewBakaUCFG (Posts: 165; Member since: 25 Sep 2012)


This is essentially the point of the commercial. They are making a point of how limited the iPd is in comparison to the near full PC experience of an RT Tablet.

posted on 08 Sep 2013, 19:17

10. JewBakaUCFG (Posts: 165; Member since: 25 Sep 2012)


Which is not to say that the iPad isn't better than what the commercial makes it out to be. But if they Talked up their competitor, how would they make money?

posted on 08 Sep 2013, 20:21 2

15. GeekyGene (Posts: 86; Member since: 25 Aug 2013)


Yes. The near full experience of a PC.

You know, if you couldn't install any applications on your PC besides what came with Windows. Can we still count on one hand how many RT apps there are? I suppose if you use Office a lot its fair.

But Siri should just ask RT about that $900 million write off, and make it cry. Sorry RT, nobody loves you. Not even your daddy.

posted on 08 Sep 2013, 20:37 1

16. Commentator (Posts: 2180; Member since: 16 Aug 2011)


Well, according to Wikipedia (and therefore someone else) there are 115,000 apps on the Windows Store.

Watch out Android and iOS, you 'only' outnumber Windows RT by about 1 million apps!

posted on 08 Sep 2013, 21:59 3

20. PapaSmurf (Posts: 6621; Member since: 14 May 2012)


Windows Store surpassed 150,000 awhile ago.. I'm not so sure if they passed 175,000 yet.

posted on 08 Sep 2013, 22:15

23. marbovo (Posts: 477; Member since: 16 May 2013)


And how many of them are tablet optimized?
The ipad have an experience a lot of time closer to a PC than a windows RT

posted on 09 Sep 2013, 00:26 1

27. nlbates66 (Posts: 201; Member since: 15 Aug 2012)


exactly what kind of device could count as closer to a pc when it has no USB port or support for standard printers?

posted on 08 Sep 2013, 19:30 4

11. 14545 (Posts: 983; Member since: 22 Nov 2011)


You realize this commercial is for RT, not x86/64? So I would say semi equal playing field.

posted on 08 Sep 2013, 22:14

22. suavemezie (Posts: 58; Member since: 21 Jun 2012)


You don't know what you're saying. they are comparing it with RT, which is almost the same as mobile OS

posted on 08 Sep 2013, 23:58

26. pookiewood (Posts: 527; Member since: 05 Mar 2012)


It what they should've done all along! Pricing and comparison. They are comparing the stripped down geared towards apps version of Windows to the iPad. They are finally getting it right actually.

posted on 08 Sep 2013, 19:44 3

12. darkkjedii (Posts: 9274; Member since: 05 Feb 2011)


MS stop attacking Siri, it's on the most popular and best selling line of tablets. Your desperation is showing, the RT is a good tablet that's basically a consumer failure. The iPad pretty much rules the game at this point. And yes Siri is still pretty.

posted on 08 Sep 2013, 20:04 12

13. Commentator (Posts: 2180; Member since: 16 Aug 2011)


I think it's kind of ironic that Siri ends the commercial with "this isn't going to end well for me" yet Microsoft's the one that took a $900,000,000 loss on the Surface.

posted on 08 Sep 2013, 20:11

14. darkkjedii (Posts: 9274; Member since: 05 Feb 2011)


Lol exactly. That's part of why the ad reeks of desperation +1

posted on 08 Sep 2013, 20:51 1

18. -box- (Posts: 3565; Member since: 04 Jan 2012)


So the RT is like the Zune: best at what it is (media player or non-full-computer tablet, respectively), but commercially outsold by one of the worst of the same genre. From this we know that most people are foolish who will buy what they think others are buying because if others are buying or, it must be the best (which is commonly the exception, not the rule, e.g. Camry and Accord vs. Mazda6, Samsung TVs vs Sharp's AQUOS, Mercedes, audi, and BMW vs Jaguar, Kleenex vs Scott tissues, Axe vs. Tag, Budweiser and Miller vs. microbrews, etc., etc.

posted on 08 Sep 2013, 21:24

19. Commentator (Posts: 2180; Member since: 16 Aug 2011)


Welcome to democracy.

posted on 08 Sep 2013, 22:11 1

21. a_merryman (Posts: 546; Member since: 14 Dec 2011)


Not really democracy, capitalism.

posted on 09 Sep 2013, 01:46

29. Commentator (Posts: 2180; Member since: 16 Aug 2011)


Everything he listed involves consumer choice of one brand over another. Sure, choice based on persuasion, but what have democratic elections been throughout history if not choice based on persuasion?

posted on 09 Sep 2013, 02:00 2

30. a_merryman (Posts: 546; Member since: 14 Dec 2011)


Ihttp://www.merriam-webster.com/dictionary/democracy

Democracy is a form of governing. Capitalism is an economic model that typically results in giving consumers choices, just because youre making a choice about something doesn't mean its democracy.

posted on 09 Sep 2013, 15:46 1

37. lyndon420 (Posts: 1640; Member since: 11 Jul 2012)


They can't help themselves dark...they have no strengths to boast about with their products except for Nokia's camera sensors.

posted on 08 Sep 2013, 22:38 3

24. volcano (Posts: 225; Member since: 25 Jan 2013)


functionality vs a logo

posted on 09 Sep 2013, 03:53

32. lalalaman (Posts: 231; Member since: 19 Aug 2013)


the bottom line...both are great device with its feature

posted on 09 Sep 2013, 02:56

31. konnor (Posts: 30; Member since: 25 Apr 2013)


How much money is Microsoft going to waste on this failure? I bet the board can't wait to get rid of Ballmer.

posted on 09 Sep 2013, 06:15

33. gazmatic (Posts: 502; Member since: 06 Sep 2012)


i'm surprised at the number of economists there are on the PA comment section

completely blown away at the number of shareholders and ceos here too

what are you doing trolling an electronics blog site?

dont you have your multibillion dollar companies to run?

posted on 09 Sep 2013, 09:27

34. 7thspaceman (Posts: 899; Member since: 14 Feb 2011)


I hate to say this again but when Android tablets first came out they were not great but Google worked out the Android bugs and the apps came and now people will buy them. Microsoft will do the same with Windows on arms if they stick to their guns and continue to make windows on arms tablets. by the way I think the brand name Windows RT is dead. surface 2 uses windows on arms programming so it\'s apps are designed the same but it\\\'s not called a Windows RT tablet
it\\\\\\\'s simply named \"Surface 2\". The Nokia designed Tablet with s beautiful multi colored cases and it\\\'s good build I think will out sell the surface 2 despite the fact they run an upgraded windows on ARM Rt 8.1 Operating system. I just hope Microsoft is not dumb enough to kill i\\\\\\\'s production because Microsoft needs all the help that it can get with indows on ARMS Tablets
especially since Microsoft is the ONLY ONE making them

posted on 09 Sep 2013, 09:39

35. 7thspaceman (Posts: 899; Member since: 14 Feb 2011)


I think that when the Windows RT 8.1 updates are out it\'s time for people to give windows on arms tablets a chance because it is a vast improvement over Microsoft\'s original RT OS which was not well received. since Microsoft is the only one making them it has to price them much lower than when the surface RT first came out or else it will fail again to sell well.

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