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Moto X may launch August 23rd on all carriers, Moto Maker exclusive on AT&T until November

Moto X may launch August 23rd on all carriers, Moto Maker exclusive on AT&T until November
So far, we have seen three separate leaks that put the Verizon release date for the Motorola Moto X on August 23rd, but a new report says that may be the release date for all four major carriers in the U.S. And, the report also states that the annoying exclusivity of Moto Maker on AT&T may only last until November.

The report comes from Ad Age who had interviewed Motorola's VP of Global Brand and Product Marketing Brian Wallace. According to the report (which cites Mr. Wallace directly for everything except this info), the Moto X will launch on Verizon, AT&T, Sprint, and T-Mobile on August 23rd; and, in early November the exclusivity deal for Moto Maker will end with AT&T, opening up the customization options to the other three major carriers. 

The report also says that the deal with AT&T will have the Moto X featured prominently in AT&T stores. It doesn't mention the release or Moto Maker options for U.S. Cellular, so we're assuming that carrier may be the reason Motorola added in the "early-September" window to the release info for the device. The report also doesn't mention the news that T-Mobile won't be carrying the device in stores, but it does say that T-Mobile will get Moto Maker support, so maybe the T-Mo version will simply be sold unlocked directly from Motorola? Or, perhaps T-Mobile will only start carrying it in stores when it has Moto Maker support. We're unclear on that right now.

source: Ad Age via Droid Life

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posted on 07 Aug 2013, 18:00 2

1. PootisMan (Posts: 203; Member since: 02 Aug 2013)


That would be perfect if all major carriers launched the moto x at the same time. Makes a lot more sense to do so.

posted on 07 Aug 2013, 18:09 2

2. roldefol (Posts: 2859; Member since: 28 Jan 2011)


Still don't understand why AT&T should get any Moto Maker exclusivity, unless it's just a pilot program to gauge customer interest, and they can only handle with one carrier version at the start. The bigger question is why Moto would only offer AT&T the 32 GB version at launch. That's just foolish.

posted on 07 Aug 2013, 23:01

6. TheLolGuy (Posts: 483; Member since: 05 Mar 2013)


AT&T probably gave Motorola a deal it couldn't refuse for a period of limited exclusivity. Some might remember that it was AT&T who first gave the iPhone a chance and had exclusive rights to it for years.

At the same time, I'm sure Motorola knows this is too big a selling point to make and is making sure the exclusivity doesn't last too long.

posted on 07 Aug 2013, 20:23

4. Mass88 (Posts: 48; Member since: 06 Jan 2012)


I still don't get how an OEM can present a phone and not give solid details as to when it will be available.

Every manufacturer should give pricing, model options, when one can begin pre-ordering it and when it will ship.

posted on 07 Aug 2013, 20:47 1

5. InspectorGadget80 (Posts: 6380; Member since: 26 Mar 2011)


That's not going too help X phone with sales if the greedy company like AT&T hogging the neat feature with MOTO MAKER and also keeping the 32GB model all too itself

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