China's Huawei will release an Android-Windows Phone dual-OS handset in the US next quarter. The news came from a high tier in the company's hierarchy, namely Shao Yang, Chief Marketing Officer of devices. “Compared to Android, the priority of Windows Phone is much lower, but is still one of our choices of OS. We are definitely using a multi-OS strategy, as in Android and Windows together." - revealed the CMO, boasting that ”dual OS can be a new choice for the consumer.”
Mr. Yang makes it clear that Huawei will support Windows Phone, but wants to offer it alongside a more familiar operating system like Android. "If it's Windows-only, maybe people will not find it as easy a decision to buy the phone. If they have Android and Windows together, they can change it as they wish, and it will be much easier for people to choose Windows Phone." - he believes.
This strategy will probably ring a sour note within Google's collective hearing, because the Android developer is strongly opposed to the Android-Windows Phone dual-booting concept. It doesn't take a marketing genius to realize that such devices will let Microsoft, a fierce Google competitor, easily take advantage of Android's popularity to increase Windows Phone's market share, while Mountain View sees zero benefit. Moreover, Microsoft's Devices and Services business makes up to $2 billion profit per year from Android patent royalties - which is offset by the division's overall losses.