China's Huawei will release an Android-Windows Phone dual-OS handset in the US next quarter. The news came from a high tier in the company's hierarchy, namely Shao Yang, Chief Marketing Officer of devices. “Compared to Android, the priority of Windows Phone is much lower, but is still one of our choices of OS. We are definitely using a multi-OS strategy, as in Android and Windows together." - revealed the CMO, boasting that ”dual OS can be a new choice for the consumer.”
Mr. Yang makes it clear that Huawei will support Windows Phone, but wants to offer it alongside a more familiar operating system like Android. "If it's Windows-only, maybe people will not find it as easy a decision to buy the phone. If they have Android and Windows together, they can change it as they wish, and it will be much easier for people to choose Windows Phone." - he believes.
This strategy will probably ring a sour note within Google's collective hearing, because the Android developer is strongly opposed to the Android-Windows Phone dual-booting concept. It doesn't take a marketing genius to realize that such devices will let Microsoft, a fierce Google competitor, easily take advantage of Android's popularity to increase Windows Phone's market share, while Mountain View sees zero benefit. Moreover, Microsoft's Devices and Services business makes up to $2 billion profit per year from Android patent royalties - which is offset by the division's overall losses.
"If they have Android and Windows together, they can change it as they wish, and it will be much easier for people to choose Windows Phone."That, and accusations of spying for the Chinese army by the US government don't seem to bother Huawei very much. Being the world's third largest smartphone maker probably helps with the confidence. Either way, Mr. Yang confirmed that the dual-OS handset "will be on sale in the US in Q2”, and revealed that the company is "definitely looking at other platforms" in the meantime. "We need to watch every OS", said the CMO, but added that Huawei isn't "very clear" on Samsung's home-grown Tizen OS. Tizen's future in smartphones is rather questionable at the moment, with Samsung predominantly using it for smart-TV and smart-watches.