Just a couple of years ago, you might
not have even heard about this Taiwanese company called HTC. Now,
riding the success of its smartphone lineup, the quietly brilliant company has surpassed
Nokia in terms of market capitalization reaching $33.8 billion,
more than Nokia's $32.8 billion. It's also well ahead of BlackBerry
maker RIM, which has $28.5 billion worth of market value.
HTC's market value skyrocketed with
growth of over 30 times in the last five years – all due to
flourishing mobile business. A recent Goldman Sachs report suggested
that HTC hasn't reached its peak just yet and will continue growing.
What's behind the growth? “A very unique business model and
ecosystem strategy,” the report underlines.
We've seen HTC pick a very successful
approach in focusing mostly on high-end devices. Actually, if you
look at statistics
for the last quarter of 2010
, you'll see that the Taiwanese phone
maker has one of the highest average selling prices in the industry –
per handset in the last quarter of the year. In
comparison, Nokia's average handset selling price for the same period was
around $210. For the Taiwanese, it all started with
the company's Windows Mobile handsets, but the true success came with
Android and the HTC Sense skin, which promises to deliver an even
better experience with interactive
in its latest 3.0 version. But what's next for HTC? An event scheduled for April 12th in London might unveil HTC's new dual-core flagship, so stay tuned.