HTC is fighting back! Enlists new chipset partners in a bid to take on the low-cost segment
The new HTC chip suppliers include Spreadtrum and Broadcom, and even the now dissolved ST Ericsson has a role to play. Much to our taste, this is not the usual 'announce now, do later' type deal, but instead these chips are already powering existing, commercially available products. We're talking about the slew of new Desire handsets that HTC unveiled yesterday, of course. The new HTC Desire 501, for example, has a 1.15GHz dual-core ST Ericsson U8520 processor powering it, while the Desire 601 relies on a 1.2GHz quad-core Broadcom Java SoC. The biggest of the new HTC entrants, the Desire 700, carries a 1.2GHz quad-core Spreadtrum Shark chip, leaving only the Desire 300 in the tested hands of Qualcomm's 1GHz dual-core Snapdragon S4.
What's a tad unfortunate, however, is the seemingly obvious fact that HTC is actually using this new opportunity not to offer lower price points, but rather to increase margins, a strategy that's far less sure-footed. Whether this works out for the manufacturer eventually, however, will only be seen a few months from now.
1. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)
ST Ericsson is back! Smart move, HTC.
11. eisenbricher (Posts: 972; Member since: 09 Aug 2012)
What smart move?! ST Ericsson NovaThor sucked hard time.
And HTC isn't going to save itself, just today they announced the prices for all new phones. Not at all convincing. Mark my words, HTC is going to die.
20. cordawgfrito (Posts: 49; Member since: 27 Feb 2013)
And you are a dumbass who knows nothing.
33. eisenbricher (Posts: 972; Member since: 09 Aug 2012)
Oh yes? You'll eat those words within year.
41. romdude (Posts: 8; Member since: 30 Nov 2013)
So one year from November 28, 2013? I'm curious who is right. We'll see in a year.
29. frmrVZguy (Posts: 38; Member since: 10 Mar 2012)
@xD re "Smart move, HTC." Yep. Agreed, but for slightly different reasons. When QCOMM threatened to cut off supply to HUAWEI for using other Co's chips in some devices, this pi**ed-off the entire Chinese tech industry as well as the ruling Party. China have wanted to raise their own SoC's to 1st-tier level of performance, now they have a major, western-name-recognized-and-trusted brand to work with. Expect Ericsson to be highly supportive with its technology and FRAND royalty prices. This is a game-changer guys and gals.
35. Mittal (Posts: 443; Member since: 14 Dec 2011)
I have owned 2 HTC phones. Never had issue with the software.
Only the price. I can understand them keeping the flagships expensive as they generally build them premium, but why the hell do they keep the mid tear plasticdevices expensive ?
Desire 600 - $450
Desire 500 - $350
Really HTC ?
Instead of luring buyers with competitive offerings you act pricey ?
Please change the guy who does your pricing.
And ohh ya! I believe the One Max will retail here in India for $1000
2. itsdeepak4u2000 (Posts: 2866; Member since: 03 Nov 2012)
Still cost should be controlled in any segment. HTC One dual SIM in India cost same as iPhone 5S (16) GB.
7. Lauticol (Posts: 216; Member since: 25 Jun 2011)
So what? HTC One is 32Gb at least! I bought my 64Gb edition at the same price as the 16Gb Galaxy S4!
12. eisenbricher (Posts: 972; Member since: 09 Aug 2012)
Agree, HTC's pricing in India is ridiculous. I don't know about iPhone, I NEVER recommend buying it to anyone. But Android players need to keep pricing low.
17. xperiance (Posts: 44; Member since: 22 Oct 2013)
U r correct....in india htc one is costlier than g2 and z1.......they even launched one mini for 37k and later came down to 32k.....its still far pricier than other mini....
3. avin007 (Posts: 139; Member since: 28 Feb 2013)
Would love to see htc change their game....
4. Username. (banned) (Posts: 74; Member since: 25 Nov 2013)
Htc stop following Apple's foot-steps.
Bring back the old Htc, with SD card, unlocked Bootloaders, commiserate with Devs, and AOSP ROM developer's.
I mean you don't even have a device with S800, or A15 Cpus.
Listen to what your customers need, not what you think we need.
5. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)
First, the HTC One Max comes with a micro SD card slot, that means upcoming HTC phones will have micro SD card slots.
Second, isn't it hard to wait for few more months for the HTC One successor release? The successor of the HTC One will have S800.
Third, duh...HTC has started to improve themselves and listen to their customers.
I bet that you're the same guy who got banned that whines about specs and processors every time. Your ignorance is pathetic, don't you feel embarrassed?
13. eisenbricher (Posts: 972; Member since: 09 Aug 2012)
lol are you really sure that upcoming models will offer microSD? Who knows.
Well there IS something that has definitely gone wrong for HTC. Market response is enough proof. From the lack of memory expansion, high prices to the flop 4MP UltraPixel gimmick. I've used friend's HTC One and it didn't impress me a bit.
I wish good future for them but really don't see that happening.
24. cordawgfrito (Posts: 49; Member since: 27 Feb 2013)
NO ONE wants a microsd card. That is outdated tech that NEEDS TO DIE. Not high prices you moron. The HTC One is cheaper than the S4 16gb and the same price as most other high end phones. To call the Ultrapixel camera flop shows you know nothing. And that you are a liar and have never used it. The Ultrapixel camera is amazing. Beats the S4 camera by a clear mile. And has gotten universal praise
You are a pathetic dumbass
28. Ashoaib (Posts: 2428; Member since: 15 Nov 2013)
What you are saying? Atleast dont make stories about the wonderfulness of HTC One's camera... it is far inferior than S4... yes, HTC do rocks in quality design, awesome speakers sound but come on dude camera is not as amazing as you made it.. if HTC ever read your openion, they may consider paying you few dollars for such an exaggeration...
43. b1acktiger (Posts: 210; Member since: 19 May 2012)
There was few purple tint issue with One camera, But for Mobile photography, HTC One camera does some good job. A Normal user isn't going to take huge size prints.
34. eisenbricher (Posts: 972; Member since: 09 Aug 2012)
Haha if you own it then I pity you. You don't need to console yourself assuming your camera rocks. It Sucks big time. I have living proof because my roommate has one. All the tests conducted by tech sites prove same thing. If you want to live in a cave the go live. Don't go out crying defending that 4M thing.
8. tiara6918 (Posts: 1532; Member since: 26 Apr 2012)
Majority of the smartphone consumers are not really into technology and wouldn't buy a phone for those reasons you mentioned.
15. eisenbricher (Posts: 972; Member since: 09 Aug 2012)
Majority of smartphone users still know that
1. No MicroSD
2. Less MP camera
3. Non removable battery
aren't these enough of turn-offs? I'm not going into geeky stuff. Just one look is enough.
40. andlu15 (Posts: 5; Member since: 28 Nov 2013)
umm no. Most smartphone consumers go with the brand that people use the most which is samsung. I agree MP is important but microsd and removable battery is not important. look at all the apple diehard fans, practically the rest of the market along with the female gender do not care about those things.
19. CanYouSeeTheLight (Posts: 915; Member since: 05 Jul 2012)
You know whats also pathetic? People crying out loud for HTC not to release + versions of their phones and when they don't do it people are crying they don't have a device with S800, they kept their promise of one flagship a year.
21. cordawgfrito (Posts: 49; Member since: 27 Feb 2013)
I don't want an SD Card. They are old out dated tech that needs to die. And on the SD Card front they are not following Apple they are following Google. You can't get unlocked bootloaders because of the carriers. They won't carry them. But the bootloader is unlockable. They already do that.
They will moron.
They are. The HTC One was everything I wanted and needed. No need for SD Cards you idiot.
6. tadaa (Posts: 257; Member since: 18 Apr 2013)
problem for htc is their phones are overpriced with underpowered chipsets. desire 600 used a measly snapdragon 200 with a qHD screen yet costs much higher than the xperia sp for example. and their cheapest phone the desire 200 had f***ing ice cream sandwich in 2013 and costs more than the lumia 520. they need better value for money phones
9. tiara6918 (Posts: 1532; Member since: 26 Apr 2012)
The newly announced desire 501 runs sense 4. I wish HTC made different versions of sense of different types of their products
10. JakeLee (banned) (Posts: 1021; Member since: 02 Nov 2013)
It became a pure money game long ago. And that's exactly what HTC doesn't have.
14. philfoster (Posts: 34; Member since: 01 Mar 2012)
MediaTek will conquer low end market... Beware of Allwinner and Rockchip too..
16. Hrvoje_Bozicevic (unregistered)
That will not save them...They should listen customers,and make a real flagship device with something new,and bring back removable batteries(and put bigger),sd-cards...
22. cordawgfrito (Posts: 49; Member since: 27 Feb 2013)
WE DON'T WANT REMOVABLE BATTERIES. THEY ARE FOR THE STUPID AND WEAK MINDED. And SD CARDS are OUT-DATED tech. They fail constantly. They cause slow down and lag and they have no business being in a HIGH-END smartphone. You are clearly a moron.
32. sarge77 (Posts: 202; Member since: 14 Mar 2013)
its not dated other companies still have this option and you can get a high performing chip. sdcards are great for backups , videos pics music leave the rest of the phone for apps and games. would be nice if they raised the ultra pixel to atleast 8.
36. Hrvoje_Bozicevic (unregistered)
Thank God that you are so clever...idiot.
39. kabhijeet.16 (Posts: 664; Member since: 05 Dec 2012)
Your opinion is just yours. Others agree with Hrvoje_Bozicevic.
18. kabhijeet.16 (Posts: 664; Member since: 05 Dec 2012)
HTC has made awesome devices always.. Only that they are way overpriced as compared to competition...
if HTC can come down with prices and get rid of Ultrapixel camera(or atleast increase the megapixel count to 6.7MP or 8MP juz for numbers sake), they can make a grand come back like when they launched desire phones and HTC One X, One S & One V.
23. cordawgfrito (Posts: 49; Member since: 27 Feb 2013)
The HTC One was cheaper than the S4 and was the same price as most others. And no. Do not get rid of the Ultrapixel because it is amazing.
38. kabhijeet.16 (Posts: 664; Member since: 05 Dec 2012)
Go to an online shopping website. Compare the specs of HTC devices with Sony and Samsung in same price segment. Then compare their specs. You'll understand that in same price segment, HTC devices are way costly than others with Sony & Samsung & LG having upperhand because of price, better specs & some added features (like microsd, better camera, better display better battery etc)...
Ultrapixel of 4mp is not enough. Ultrapixel of 6.7 or 8 mp would do.
26. AfterShock (Posts: 2960; Member since: 02 Nov 2012)
While the world asks for HTC to return to its loaded phones of the past, they go further from what people want. Good performance for a decent price. Much to the chagrin of the idiot fanboy in thread, we do want SD cards an removable batteries.
HTC is going for junk phones with high cost.
42. romdude (Posts: 8; Member since: 30 Nov 2013)
Pretty good assessment. I wish they would do something like they did with the HTC One, i.e. stand out, provide front facing speakers, 468 ppi screen and very bright and blinkfeed. I took hours deciding between an HTC One and an S4 and surprisingly chose an HTC One despite the lack of a micro sd slot and replaceable batteries. They need to make the HTC M8 to have a better design than the recently leaked wrap around metal design like the iphone, improve the camera for better zooming and croping and other design improvements. That's exactly why HTC Max bombed, all they did was make a bigger HTC One.
31. sarge77 (Posts: 202; Member since: 14 Mar 2013)
I think they trying to cut their own foot now that every carrier offering the 1 year program for new devices yearly they should take advantage of higher performing chips. There are other chips manufactures out there people only flock to Qcomm.
44. TyromniumX (Posts: 1; Member since: 08 Dec 2013)
DUDE GUYS JUST SHUT UP ABOUT THE PRICES AND SERIOUSLY CONSIDER WHAT HARDWARE IS ON THE PHONE! ITS MADE OF FURNISHED ILLUMINIUM! SERIOUSLY