The new HTC chip suppliers include Spreadtrum and Broadcom, and even the now dissolved ST Ericsson has a role to play. Much to our taste, this is not the usual 'announce now, do later' type deal, but instead these chips are already powering existing, commercially available products. We're talking about the slew of new Desire handsets that HTC unveiled yesterday, of course. The new HTC Desire 501, for example, has a 1.15GHz dual-core ST Ericsson U8520 processor powering it, while the Desire 601 relies on a 1.2GHz quad-core Broadcom Java SoC. The biggest of the new HTC entrants, the Desire 700, carries a 1.2GHz quad-core Spreadtrum Shark chip, leaving only the Desire 300 in the tested hands of Qualcomm's 1GHz dual-core Snapdragon S4.
What's a tad unfortunate, however, is the seemingly obvious fact that HTC is actually using this new opportunity not to offer lower price points, but rather to increase margins, a strategy that's far less sure-footed. Whether this works out for the manufacturer eventually, however, will only be seen a few months from now.