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Google leaps over Apple as the most valuable brand name

Posted: , by Alan F.

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Google leaps over Apple as the most valuable brand name
According to Millward Brown's 2014 100 Top BrandZ report, Google is now the most valuable brand on the planet, worth nearly $158.9 billion. The tech titan saw its brand increase in value by 40%. Part of the increase in Google's value was due to Google Glass. The wearable is now available to anyone with $1500 to spend.

Dropping to second after three years on top, is Apple. The value of the brand started all those years ago in a garage, is now worth approximately $147.9 billion. But unlike the rise in Google's name, the value of the Apple brand declined by 20%. With all of the talk about a larger-screened Apple iPhone and a Apple iWatch, neither had hit the market by the time the report was published. 

Other major players in mobile that are included in the top ten include Microsoft, fourth with a brand valuation of $90.2 billion, up a healthy 29%. The value of the AT&T name rose 3% to $77.9 billion as the operator finished eighth. And at number ten is Amazon, which saw the value of its brand soar 41% to $64.3 billion.

A couple of mobile carriers show up in regional lists. In Continental Europe, T-Mobile has the second most valuable brand, while the same honor is given to China Mobile in Asia.

Google leaps over Apple to have the most valuable brand in the latest Millard Brown report

Google leaps over Apple to have the most valuable brand in the latest Millard Brown report


source: MillardBrown via AppleInsider

53 Comments
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posted on 21 May 2014, 02:31 7

1. regkilla (Posts: 83; Member since: 13 Sep 2012)


That don't matter. I still prefer iOS over Android any day.

posted on 21 May 2014, 02:38 2

2. Super3310 (Posts: 91; Member since: 06 May 2014)


Ios is much better.

posted on 21 May 2014, 02:49 46

6. TreyTreyTaylor (Posts: 606; Member since: 21 Dec 2010)


Android is better. Way better.

posted on 21 May 2014, 03:01 45

10. maccess (Posts: 742; Member since: 16 Jan 2013)


yes i agree with you.. IOS much better than android 1.6 donut...

posted on 21 May 2014, 03:09 15

13. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)


LMAO...

posted on 21 May 2014, 04:53 4

25. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Lmfao

posted on 21 May 2014, 04:06 7

17. jeff1434325 (Posts: 97; Member since: 07 Aug 2012)


hahahaha...nailed it!

posted on 21 May 2014, 04:52 5

24. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


That was epic

+1 Maccess

posted on 21 May 2014, 05:41 3

34. tswsabeer (Posts: 16; Member since: 16 Mar 2013)


+1 maccess

posted on 21 May 2014, 04:51 6

23. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


ios is BS POS platform. But has great apps which are quality and some are premium which I give credit, orelse it's a app launching OS

posted on 21 May 2014, 09:00 1

45. donfem (Posts: 639; Member since: 30 Mar 2011)


Going by the adoption rate evidenced by this report, yes you are right. With your choice, I guess that is what makes ios"much better?"

posted on 21 May 2014, 02:48 20

4. enthasuium (Posts: 128; Member since: 21 Nov 2013)


get well soon friend

posted on 21 May 2014, 03:00 4

8. wilsong17 (unregistered)


lol way better and yet they cant run 5 inch device oh wait

posted on 21 May 2014, 03:03 4

12. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)


Dont matter? Then GTHO here, no one wants your opinion anyway.

posted on 21 May 2014, 05:41

33. dontneedtoknow (Posts: 158; Member since: 17 Feb 2014)


It's the Internet. He can voice his opinion as much as you so you GTFO.

posted on 21 May 2014, 05:50

35. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)


this is a mostly Google-android article, his stupid comment made way to 20 other unrelated comments, your turn now. There was absolutely no need for that comment.

posted on 21 May 2014, 07:29

40. iampayne (Posts: 322; Member since: 12 Aug 2013)


How do you figure this is a Google article??? Apple's name is also in the title and there are literally 5 other companies listed in the article. You fan-boys are ridiculous seriously. Not to mention they DIDN'T even say Android in the article they gave praise to Google Glass!!! You people really need to get a life. So now you have taken the stupid comment award congrats.

posted on 21 May 2014, 07:32

41. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)


That's the point Mr. Holmes,the first guy chimp brought in ios and android for no apparent reason.

posted on 21 May 2014, 08:24 1

44. iampayne (Posts: 322; Member since: 12 Aug 2013)


And you saying it is a mostly Google-Android article is any different a statement? If you wanted to negate him you should have just said this article has nothing to do with OSes, since its speaking of the companies as a whole.

posted on 21 May 2014, 09:01

46. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)


too much ignorance.

posted on 21 May 2014, 03:59 3

16. a_tumiwa (Posts: 373; Member since: 16 Mar 2012)


and i still prefer Symbian and WebOS over iOS and Android any day :p

posted on 21 May 2014, 05:54

36. palmguy (Posts: 492; Member since: 22 Mar 2011)


LONG LIVE WEBOS! :( on a TV. :)

posted on 21 May 2014, 04:28 1

19. microsoftnokiawin (Posts: 1178; Member since: 30 Mar 2012)


the fanboyism is real on both sides

posted on 21 May 2014, 04:42 4

22. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Google Android. FTW

Finally the eyes of truth helped Google

Bad rooten Patent Troll Company will decend slowly and belong where they were before

posted on 21 May 2014, 14:23

50. andynaija (Posts: 784; Member since: 08 Sep 2012)


you spelled rotten wrong

posted on 21 May 2014, 05:21 1

30. fanboy1974 (Posts: 1345; Member since: 12 Nov 2011)


iOS made me not want a iPhone 6.

posted on 21 May 2014, 15:29 3

51. Scott93274 (Posts: 3723; Member since: 06 Aug 2013)


ok, this isn't about iOS vs Android, this is about Apple vs Google. Right now, Google has several dozen different projects going on from Android, Chrome OS, modular smart phones with Project Ara, Their Loon project where they have weather balloons deliver internet to remote reigions of the world, Google Fiber, wearable tech with Android Wear and Google Glass, driverless cars, phones with 3D mapping of environments, they've purchased a drone manufacturer, artificial intelligence firm, Boston dynamics (Robotics), Nest thermostats and smoke detectors, not to mention the countless web properties they have like their search engine, maps, youtube, gmail, chrome, Google Drive, Docs...

Google is expanding in every possible direction, where Apple has personal computers and iDevices. their product is good, but there's absolutely nothing to get excited about other then next years phone with the processor and larger screen. And the sales of those products pail in comparison to Android devices.

So you may like your iPhone, but if you're excited about this years model because it has a screen size that has been the standard for Android phones for the past few years, you might be able to understand why Apple's dropped to number two on this list.

posted on 21 May 2014, 18:31 1

52. PBXtech (Posts: 1032; Member since: 21 Oct 2013)


A ton of reasons MS is gunning to take down Google as well, they are doing a massive amount of things right now. They are the biggest threat to MS Office, among other things.

posted on 21 May 2014, 02:39 10

3. 12Danny123 (Posts: 87; Member since: 18 Aug 2012)


I believe Apple's brand will probably go away in the future. People are starting to understand you get more value hot on other products other than a iPhone or a Macbook

posted on 21 May 2014, 02:49 7

5. enthasuium (Posts: 128; Member since: 21 Nov 2013)


finally justice has been made.

posted on 21 May 2014, 04:28 1

20. microsoftnokiawin (Posts: 1178; Member since: 30 Mar 2012)


how is this justice ?

posted on 21 May 2014, 09:02

47. donfem (Posts: 639; Member since: 30 Mar 2011)


And served... :)

posted on 21 May 2014, 02:49 8

7. Miracles (Posts: 560; Member since: 31 Aug 2013)


Android is making big bucks for Google. All those smarphone OEMs played a role too. Bravo :D

posted on 21 May 2014, 04:57 1

27. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


If only Nokia joined and used Android by know Apple would've been like Wp BB sinking ship

Android rules and will continue to dominate and coverage will exceed 90%

posted on 21 May 2014, 07:23

39. Liveitup (Posts: 1798; Member since: 07 Jan 2014)


Its easy for you yo male comments like that when all you do is sit behind a computer and bash MS. WP saved Nokia. Nokia couldn't challenge Samsung for Android supremacy. Not enough finances.

posted on 21 May 2014, 09:44 4

48. sum182 (Posts: 229; Member since: 19 Nov 2011)


*Nokia saved WP

There, I fixed that typo for you. Your welcome

posted on 21 May 2014, 14:01 1

49. buccob (Posts: 2495; Member since: 19 Jun 2012)


Nokia should have adopted Android... I would have got a Nokia flagship instead of Sony...

My wife is also a big fan of Nokia.. but since there was no Nokia android when we switch from BB, she then chose her favorite second phone brand... Sony-ericsson.... then Sony

posted on 21 May 2014, 03:00 1

9. wilsong17 (unregistered)


how big is googlehttps://www.youtube.com/watch?v=-79uIRQiAFM

posted on 21 May 2014, 03:02 13

11. StraightEdgeNexus (Posts: 3689; Member since: 14 Feb 2014)


Atlast. Google deserves it. Google FTW. Truly innovative.

posted on 21 May 2014, 04:58 2

28. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Android Google FTW

posted on 21 May 2014, 03:10

14. power_x (Posts: 264; Member since: 28 Aug 2013)


Market Cap of Apple and Google shows $520 billion and $350 billion respectively
How are these numbers different from the values shown in the above photo ?

posted on 21 May 2014, 05:40 7

32. RebelwithoutaClue (Posts: 2649; Member since: 05 Apr 2013)


Market cap is the value of its shares, not the company itself. This is about money in the bank, not what stock brokers think shares are worth.

posted on 21 May 2014, 07:08 2

37. jroc74 (Posts: 5980; Member since: 30 Dec 2010)


If you wanna bring in market things....what about the price of shares? Depending on when I bought them....I would have took a beating if I had Apple shares and never sold vs having shares in Google and never sold.

posted on 21 May 2014, 03:46 1

15. KillerKeyboard (Posts: 344; Member since: 21 Nov 2013)


Don't be evil.

posted on 21 May 2014, 05:26 3

31. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Apple

posted on 21 May 2014, 04:15 1

18. james1 (Posts: 97; Member since: 16 Mar 2013)


Wow, yahoo missed a huge opportunity when they turned down the offer to buy google for $1 billion dollar in 1997

posted on 21 May 2014, 04:29 2

21. marcski07 (Posts: 598; Member since: 25 Apr 2014)


thank God they didn't. don't want to be skeptic, but what if they do bought it back in 1997? will there be android as we know it today? i doubt it. :)

posted on 21 May 2014, 04:54

26. surethom (Posts: 590; Member since: 04 Mar 2009)


I no American brands rule the world, but is this a world view or American view?

posted on 21 May 2014, 04:59 1

29. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)


Both.

posted on 21 May 2014, 07:17 1

38. jroc74 (Posts: 5980; Member since: 30 Dec 2010)


Google came a long way .....from being just a search engine to this.

posted on 21 May 2014, 07:34

42. number29 (Posts: 185; Member since: 25 Jan 2013)


So I guess this now means people are only buying Android devices because of the brand. That seems to be the sort of tripe spouted in these forums.

posted on 21 May 2014, 07:55 2

43. jroc74 (Posts: 5980; Member since: 30 Dec 2010)


I could see your point if ppl only bought Nexus or GPE.

Its waaaay too much variety to try to go this route. I can see a specific brand like Samsung...you may have a point there.

Nokia could also have had more exposure by going Android...and we could have seen even more Nokia phones bought.

posted on 21 May 2014, 18:33

53. PBXtech (Posts: 1032; Member since: 21 Oct 2013)


Google is the king of innovation, their growth will continue as they dip into new technologies and ventures. Gotta give a lot of credit to the guys who started Google, they have grown in some tremendous ways. Keep the good things coming!

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