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Google didn't expect the Nexus 6 to be in high demand, hence the supply constraints

Posted: , by Florin T.

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Google didn't expect the Nexus 6 to be in high demand, hence the supply constraints
Ever since its release back in November last year, the Google Nexus 6 has been constantly in and out of stock. Customers wanting to buy the handset via Google Play were often unable to do so. Earlier this month, Motorola (the manufacturer of the Nexus 6) started offering the smartphone via its own website, but that didn't really solve the problem (right now, the 64 GB Nexus 6 is out of stock anyway).

Of course, all this means that there's demand for the Nexus 6. Google today reported its Q4 2014 results, and, during the earnings call, the company's CFO, Patrick Pichette, also talked about the Nexus 6. Pichette said that the device was "very well received as a new phone," but "we had real issues and were unable to secure sufficient inventory to meet the demand we had forecasted."

Unfortunately, Google's CFO didn't elaborate on what forecasted demand meant. Thus, we've no idea exactly how many Nexus 6 units were sold until now. In any case, given its high price (starting at $649), it's somehow understandable why Google didn't foresee that it wouldn't be able to meet demand.

Besides Google Play and Motorola, other places where you could find the Nexus 6 in the US are Best Buy, AT&T, Sprint, T-Mobile, and US Cellular. Have you bought one yet?


49 Comments
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posted on 29 Jan 2015, 19:07 2

1. eldyagustius (Posts: 177; Member since: 30 Oct 2013)


I really love the nexus line, so I decided to use nexus 5. But why google couldn't never be more commercial? Why is it so hard for google to seriously market their nexus lines?

posted on 29 Jan 2015, 19:22 2

6. wacqy (Posts: 3; Member since: 14 Jan 2015)


Look at Google's business model and you'll understand why they don't have a big incentive to push their Nexus line too much.

posted on 30 Jan 2015, 10:20

52. Niva. (Posts: 423; Member since: 05 Jan 2015)


Yes, that is the very stupid part of the Google business model. The way they run Android causes fragmentation and has turned into a nightmare because they refuse to force their "partners" to provide updates on time. This shouldn't even be a question for debate, the core of Android which uses a linux kernel should be able to run on any device ever produced. Even the Nexus line gets abandoned within 2 years and receives no updates.

Google was dumb to underestimate the demand for nexus devices.

Google was extremely dumb to discontinue the nexus 5 (or not refresh it.)

posted on 29 Jan 2015, 19:58 3

16. joey_sfb (Posts: 5741; Member since: 29 Mar 2012)


Nexus is Android developer reference device. Google never intend it to be too commerical. They don't want to give phone OEM the impression that they are directly competing with them on hardware sales.

posted on 29 Jan 2015, 21:29

39. camera531 (Posts: 344; Member since: 30 Jun 2012)


Maybe in the past, but when you put it on every major carrier, you're directly competing with OEM's. Google is simple horrible at everything involved with launching and maintaining a product. The Nexus line has been a complete disaster for many years. Availability has been a complete joke since the Nexus 4. And it's a huge shame because for the most part, they're great phones (despite the fact that they have the worst screen calibrations EVER).

posted on 29 Jan 2015, 22:15

45. joey_sfb (Posts: 5741; Member since: 29 Mar 2012)


i have the original Motorola Xoom. Use it extensively to test app. They can download apps that are not available for other tablets and phone.

posted on 30 Jan 2015, 04:10 1

48. TylerGrunter (Posts: 1522; Member since: 16 Feb 2012)


Fully agree with joey: directly competing with the OEMs would be a bad business for Google, as they could decide to go for some other OS. Theis business is in making software and selling services, not HW.
(And I'm an Nexus fan, the S in my Android is for my old Nexus S, so I would love that they get more options/better availability, but I understand their limitations)

posted on 30 Jan 2015, 08:55

50. bambamboogy02 (Posts: 547; Member since: 23 Jun 2012)


VZW Verision, Where are you!?

posted on 29 Jan 2015, 19:17 5

4. Gp_Customs (banned) (Posts: 269; Member since: 14 Jan 2015)


The N5 and N4 had a sexy design. This looks very curvy.

posted on 29 Jan 2015, 20:13 2

21. GeekMovement (Posts: 2156; Member since: 09 Sep 2011)


+1 The Nexus 4 design was my favorite.

posted on 29 Jan 2015, 20:37 1

29. hurrycanger (Posts: 1563; Member since: 01 Dec 2013)


Same here. And to me it's the most beautiful Nexus device yet.

posted on 30 Jan 2015, 04:11 1

49. TylerGrunter (Posts: 1522; Member since: 16 Feb 2012)


If we talk just about design I fully agree with you.

posted on 29 Jan 2015, 19:19 1

5. dmn666 (Posts: 244; Member since: 19 Oct 2011)


Same old BS every year and it's been effing six years. Keep on making 20 phones a day and selling out right away. Just don't whine like a little biatch during your quarterlies. The least Google should do is fire those douchebags in charge of nexus sales.

posted on 29 Jan 2015, 20:06

19. vincelongman (Posts: 4427; Member since: 10 Feb 2013)


Some say the older Nexuses like the 4 & 5 were sold at basically break even or lose
Hence why they were $350 instead of $650
So Google didn't really care about sales since they made no profit from them or a lose

They have no excuses with the $650 Nexus 6 though

posted on 29 Jan 2015, 21:01

31. Professor (Posts: 212; Member since: 02 Aug 2013)


20 phones a day?

The Nexus 4 and the Nexus 5 maybe were available (from the PlayStore) at a rate of 20 phones per day, but the Nexus 6 was only available for a few seconds the first day it was announced, and never ever has being in stock again (at the PlayStore)...

.

I have been trying to buy a Nexus 6 (64GB ver) but seems that Google is only interested on selling it tru the carriers, since they put it on sale the first day and once they sold the few units that they put on the site that day it has been out of stock since that day...

T-Mobile has it on stock but only in 32GB (the 64GB version is on back order). But I don't want to buy the phone at T-Mobile or at any other carrier anyway because it will come with the carriers bloatware. Thats the reason that I continue waiting to see if one day before year 2016 Google decides to sell a few hundreds again at the PlayStore.

My second choice is to forget about trying to get a Nesus 6, buy a LG G3 and root it to remove all the useless software that LG (and the carriers) install on it, and install a barebones stock Android 5.0 software...

I don't like phones with too much bloatware (or useless programs). Google already installs way too many useless programs that are even imposible to be removed, to have a phone with even more manufacturer and carriers bloatware...

posted on 29 Jan 2015, 19:25 1

8. seven7dust (unregistered)


honestly was 2014 the year of the phablet ?
Apple sold so many iPhone 6 pluses
and
now even google usually low volume nexus line is selling well.
note 4 seems to be selling as well as any note sereis should too.

I still prefer compact phones though, it's funny how 4.5" and 4.7" is called compact now.

posted on 29 Jan 2015, 19:25

9. medicci37 (Posts: 1276; Member since: 19 Nov 2011)


So same bs excuse as the last time

posted on 29 Jan 2015, 19:26 4

10. TimCook (banned) (Posts: 450; Member since: 23 Oct 2014)


The Nexus 6 is a great phablet,
Easily the second best after the iPhone 6 plus..
Good job

posted on 29 Jan 2015, 19:46 2

14. You_Dont_Say (Posts: 80; Member since: 26 Jan 2015)


Although I completely disagree with you, this post is hilarious.

Your troll game is epic.

posted on 29 Jan 2015, 20:14 2

22. avatar_akira (Posts: 13; Member since: 25 Aug 2014)


better change your name to TrollCook

posted on 29 Jan 2015, 21:10

32. alrightythen (Posts: 30; Member since: 07 Jan 2015)


Nothing can beat the iphone 6 plus. NOTHING

posted on 30 Jan 2015, 00:03

46. roobs (Posts: 92; Member since: 18 Mar 2013)


I agree that the iPhone 6 plus is a great device. But the nexus 6 is a better all-rounder :)

posted on 01 Feb 2015, 04:24

59. zachki17 (Posts: 261; Member since: 14 Sep 2014)


Best phablet is the note 4 .. Stupid fanboy

posted on 29 Jan 2015, 19:27 3

11. Mxyzptlk (Posts: 12999; Member since: 21 Apr 2012)


I'm calling bs here. They should have known the demand for the Nexus is there. Google and Motorola need to do better.

posted on 29 Jan 2015, 19:58 2

17. BobbyDigital (Posts: 1927; Member since: 29 May 2014)


I'm calling BS on your comment as you always troll anything by Google and Motorola. At least be witty with it like Tim Cook.

posted on 29 Jan 2015, 22:00 1

41. Mxyzptlk (Posts: 12999; Member since: 21 Apr 2012)


I'm not feeding you.

posted on 29 Jan 2015, 22:02 2

42. BobbyDigital (Posts: 1927; Member since: 29 May 2014)


And no one is feeding you. Except maybe your buddy Darkk.

posted on 30 Jan 2015, 00:54 1

47. Mxyzptlk (Posts: 12999; Member since: 21 Apr 2012)


Like your buddy meanestgenius?

posted on 31 Jan 2015, 06:49

57. BobbyDigital (Posts: 1927; Member since: 29 May 2014)


Are you saying MeanestGenius is feeding you too?

posted on 29 Jan 2015, 19:35

12. greenelektron (Posts: 531; Member since: 10 Sep 2014)


It will sell better if it was sold at $450 base model. I still have my n5, and still happy with it

posted on 29 Jan 2015, 20:05

18. Paximos (Posts: 158; Member since: 26 Jul 2012)


I thought google knows everything. They just suck at releasing hw/sw.

posted on 29 Jan 2015, 20:09

20. AfterShock (Posts: 3698; Member since: 02 Nov 2012)


Plausible as Santa.

Even I don't buy into that.
I still think one day it'll come out that plans were for this phone to have the 810 in it when it launched, but soc was scuttled at last minute.
Price was set high as to cover a low demand scenario being a new soc was involved.

Hohoho!

posted on 29 Jan 2015, 21:19

35. alrightythen (Posts: 30; Member since: 07 Jan 2015)


Stick a SOC in it!

posted on 29 Jan 2015, 20:15

24. Derekjeter (Posts: 892; Member since: 27 Oct 2011)


Hey PA Verizon doesn't carry the Nexus 6. Bestbuy stores don't carry it either. You have to order it thru online and it's about a two weeks till you get one thru them.

posted on 29 Jan 2015, 20:25

26. avatar_akira (Posts: 13; Member since: 25 Aug 2014)


Ok Google,
....
(Listening)
....
Just bring the nexus 5 (2nd gen.) in the likes of Moto X 2014
....
....
....
....
....
Can't reach Google at this movement ;)

posted on 29 Jan 2015, 20:28

27. NuRay (Posts: 13; Member since: 04 Jan 2015)


Still rocking my nexus 4 as daily driver. Google, please make the next nexus phone smaller like N5!

posted on 29 Jan 2015, 20:37 1

28. Nexus456 (Posts: 1; Member since: 13 Nov 2014)


I am currently typing this on my nexus 6, and I don't regret buying it. The battery life is good, but not stellar, and that is the only complaint I have. The size bothered me a little at first, but I got used to it, and I love this phone. Highly recommended. Kudos Google!

posted on 29 Jan 2015, 21:14

34. alrightythen (Posts: 30; Member since: 07 Jan 2015)


Battery sucks...Must not use the phone much if you think its even "good"

posted on 29 Jan 2015, 21:20

36. AfterShock (Posts: 3698; Member since: 02 Nov 2012)


What kind of SOT were you getting with your Nexus6?

posted on 29 Jan 2015, 21:23

38. alrightythen (Posts: 30; Member since: 07 Jan 2015)


Around 3 hours

posted on 29 Jan 2015, 22:04

44. Napalm_3nema (Posts: 2183; Member since: 14 Jun 2013)


Most of the XDA threads I have read say 3-5 hours SOT, which is a joke for a big battery like that.

posted on 30 Jan 2015, 15:21

54. VZWuser76 (Posts: 4197; Member since: 04 Mar 2010)


This phone has twice the resolution of most of the phones out there and a larger display to boot. The Droid Turbo shares the resolution, but with a 680mAh larger battery and a .8" smaller screen. For what it has, that battery life is a joke?

posted on 29 Jan 2015, 20:49

30. javy108 (Posts: 1004; Member since: 27 Jul 2014)


I like N5 Design :)

posted on 29 Jan 2015, 21:13

33. alrightythen (Posts: 30; Member since: 07 Jan 2015)


Cant stand the Nexus 6! Iphone 6 plus all the way!

posted on 29 Jan 2015, 21:41

40. ProblemSolver15 (Posts: 302; Member since: 14 Jun 2010)


I've definitely got mine. 64 gb Cloud White Unicorn. Rooted, modded, running well.

posted on 30 Jan 2015, 08:56

51. rinque85 (Posts: 20; Member since: 12 Mar 2014)


At the price I'll pass.

posted on 30 Jan 2015, 11:02

53. deepblack (Posts: 50; Member since: 09 Oct 2013)


lower the price.

posted on 30 Jan 2015, 15:25

55. VZWuser76 (Posts: 4197; Member since: 04 Mar 2010)


For any saying they should've known there would be high demand, let's not forget, most everyone who heard the rumors said they'd pass on the device due to it's size. Then after it was announced everyone seemed to want it. Even with Google's ability to gauge interest, if most are saying they're not going to buy it ahead of time, should Google have ordered a ton of them and just hope the demand suddenly appeared?

posted on 30 Jan 2015, 20:55

56. dreamcast2015 (Posts: 2; Member since: 30 Jan 2015)


I've used the Nexus 6 and really wanted to like and keep it. However, the main deal breaker for me was the size. I thought I would like it and wanted to like it, but in the end it was simply too large. Also, I expected the battery life to be better. After playing Nova 3 for about 30 minutes, the battery took a huge hit. Nice phone, indeed, but I think the Moto X 2nd Gen is the more practical device in terms of size.

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