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Free content is the bread and butter of Windows Phone Marketplace

Posted: , by Charlene S.

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Free content is the bread and butter of Windows Phone Marketplace
Distimo, an app analytics firm based in The Netherlands, released its monthly report with some insight into the Windows Phone 7 Marketplace. The Windows Phone 7 Marketplace has just celebrated its 1st birthday and is now the fifth largest OS application store behind the Apple App Store, Google Android Market, Nokia Ovi Store, and BlackBerry App World in terms of total active applications worldwide.

The Windows Phone 7 Marketplace originally launched with 70% of its content being paid apps. It wasn’t until June, that free apps outweighed paid ones. While the number of paid apps is very close to the number of free apps available, paid apps only make up 16.5 percent of all downloads.

When looking at the top 100 applications, the category leader in both paid and free apps is Games followed by Tools & Productivity. Games make up 33% of free content while Tools & Productivity make up 20%. When looking at paid apps, games make up a massive 54% and Tools & Productivity account for 12%

Free content is the bread and butter of Windows Phone Marketplace


The United States has the largest amount of daily downloads in the Windows Phone 7 Marketplace, although when compared to the Apple App Store, the numbers seem very small. In one comparison of daily downloads of the top 300 free applications, apps were download 43 times more in the Apple App Store than the Windows Phone 7 Marketplace.

While the numbers are not that impressive when compared to other leading app stores, the Windows Phone 7 Marketplace has continued to grow by almost an additional 1300 new paid apps and 1650 free apps every month.

source: Distimo via mocoNews

19 Comments
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posted on 23 Nov 2011, 16:04 2

1. andro. (Posts: 1949; Member since: 16 Sep 2011)


Its a marketplace that will never truely take off much like the ovi store. Simply figures show nobody wants windows phones except a niche market,its nearly time for us to take them off display in our shop as they taking up showcase room for phones take actually do sell,unfortunate in a way but true,doesn't hold well for nokia

posted on 23 Nov 2011, 16:15 8

2. pantou (Posts: 6; Member since: 23 Nov 2011)


idiot...read this:http://wmpoweruser.com/nokia-lumia-800-outselling-all-android-phones-on-vodafone-uk-kpn-netherlands-online-stores/

posted on 24 Nov 2011, 01:02 1

13. drahmad (Posts: 478; Member since: 20 Aug 2011)


or see this directly:
http://shop.vodafone.co.uk/shop/mobile-phones/all-phones?initialFilters=flt_paymonthly

posted on 23 Nov 2011, 16:35 4

6. Dr.Phil (Posts: 907; Member since: 14 Feb 2011)


I think you mean Blackberry\'s marketplace will never truly take off. WP7 has a much better marketplace than Blackberry and has grown significantly within this year. At the beginning of this year there was only 6000 apps, now there is 40,000 apps. I have a feeling that with Apollo we will see apps reach 200,000 or more. It would take a while for it to \"catch up\" with Android, but the difference is that half of Androids apps are junk. I mean I love Android and WP7, but I know that Android has a lot of junk when you look through their market. Whereas with WP7 there is less of that junk.

posted on 23 Nov 2011, 18:02 6

8. remixfa (Posts: 13903; Member since: 19 Dec 2008)


windows marketplace has a lot going for it and a lot of potential. the biggest things for games is the WP7 games are made on the same tools that developers use to make Xboxlive arcade games. So as the phones get stronger (when they get dual core) you will start to see a lot of direct porting from XBL to the phone with minimal effort.

WP7 is the dark horse in the race, not the dead horse. As of right now, thats RIM.

posted on 23 Nov 2011, 16:16 3

3. pantou (Posts: 6; Member since: 23 Nov 2011)


http://wmpoweruser.com/nokia-lumia-800-outselling-all-android-phones-on-vodafone-uk-kpn-netherlands-online-stores/

posted on 23 Nov 2011, 16:18 2

4. pantou (Posts: 6; Member since: 23 Nov 2011)


so....what are u talking about here ?...
http://wmpoweruser.com/nokia-lumia-800-outselling-all-android-phones-on-vodafone-uk-kpn-netherlands-online-stores/

posted on 23 Nov 2011, 16:34 3

5. andro. (Posts: 1949; Member since: 16 Sep 2011)


Talking about the fact that only one windows phone sold in our shop in 4-5 months,talkinmg about how we sent the stock of them back to the suppliers. Uk market is a weird one for windows at the moment as the networks massively subsidise the windows phones after a substantial build of various windows phones stock. The fact that the lumia was bundles in a deal with an xbox in tow only created the minor intial buzz,mainly for gamers. Oh and by the way,websites like to put slow selling stock in 'best seller' spots and eye level view in order to get public aware to shift stock

posted on 24 Nov 2011, 00:11 2

12. Uzzelien (Posts: 131; Member since: 22 Feb 2011)


Maybe if you like most of the people in cell stores weren't pushing Android on everyone like has been said in many many articals you do they would sell better. The problem isn't the phone it's the stores.

posted on 24 Nov 2011, 01:10 2

14. snowgator (Posts: 3209; Member since: 19 Jan 2011)


Enjoy that "they do not sell in our store" argument for as long as you can, andro. As this is a blogging site, it is not like we can drive to your shop and prove you wrong. But WP will enjoy a huge burst of selling in the next year, and will build nice and steady to a major option for those who crave something different. Outsell Android or Apple? Not likely. Cut into their profits and make them sweat a little? Bet on it.

posted on 23 Nov 2011, 17:14 3

7. pantou (Posts: 6; Member since: 23 Nov 2011)


And what about france ...with no bundles proposition or buzz?

http://wmpoweruser.com/nokia-lumia-800-the-best-seller-during-launch-week-at-phonehouse-france/...

Are we living in the same World?
If you want prouf about Germany .i will give you more...and more..

NOKIA BEGINN IST A FULMINANT SUCCES IN EUROPE....FULL STOP

posted on 23 Nov 2011, 18:06 2

9. gemini6991 (Posts: 24; Member since: 21 Sep 2009)


It is growing fast and definitely has a lot of potential

The point here is that when you look at the mobile market globally as a whole, you can't really count Microsoft out. As being a WP7 and Android owner, It has definitely made some strides and just like Android will improve over time. Its lacking in some area and not all US major carriers promote it. AT&T seems to be the only carrier who actually has quality WP7 devices. I know Verizon only has 1 and we never even had the phone in our stores to stock. Not totally sure about Sprint or Tmobile. Most sales reps don't know anything about the OS to sell it so few people know about it. I had a rep tell me it was terrible and not to buy it. But it was free and I wanted to test it out anyway. Windows will blow Blackberry out very soon.

The US Market differs from the other countries so we can't look at how the phones are being sold here as a definite on how the OS Marketplace sells.

posted on 23 Nov 2011, 19:55 3

10. networkdood (Posts: 6267; Member since: 31 Mar 2010)


..and the U.S. market is extremely important for nokia and MS - and they have done a poor job so far to get the word out - esp. Nokia.

posted on 24 Nov 2011, 10:52

18. Uzzelien (Posts: 131; Member since: 22 Feb 2011)


How can you say that the U.S. market is extremely important to Nokia when a quick look at PA shows they only have four phones in the US with three of those being T-Mobile phones? This tells me that most of their sells for Nokia are overseas just like with WP7.

posted on 23 Nov 2011, 20:04 2

11. dunyfunny (Posts: 20; Member since: 05 Nov 2011)


I do not like WP7 but the numbers have been going up. However IOS and Android already left he party!

posted on 24 Nov 2011, 01:19 2

15. snowgator (Posts: 3209; Member since: 19 Jan 2011)


Not sure why 40, 000 apps in under a year and a half is looked down upon so many by people. Of course it is only a drop in the bucket compared to Android and Apple. But still, if you go by a 30,000 app growth a year, will 100,000 apps be enough to keep everyone who buys a WP in 2012 around in 2014? Sure it is. And also it will be enough to really compete for the app driven consumer.

And, my fellow WP supporters, let's face it. We are NOT getting the app driven consumer yet. No chance. That is a huge reason why I think a 30% market share (what this reported 100,000,000 smartphone goal of MS would be) by next year is not going to happen. Anything close to 20% will be oustanding, 15% is a great shot, less than 10% a complete flop. (World wide market, of course.)

posted on 24 Nov 2011, 11:08 1

19. Uzzelien (Posts: 131; Member since: 22 Feb 2011)


It's looked down on by people who are retarded who thinks that Apple made all there apps over night and not the years that it has taken. 100,000 apps in a year is what, about twice what the Android market place grew at and even faster then what the iPhone market place did?

posted on 24 Nov 2011, 09:08 1

16. Ocean02 (Posts: 28; Member since: 17 Nov 2011)


Strange... I thought Nokia and Microsoft decided to merge Ovi store and Xbox Live into one Marketplace?

posted on 24 Nov 2011, 09:56

17. Schmao (Posts: 302; Member since: 05 Jul 2009)


Good point. I think they still may do that.

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