First iPhone 5s TV ad leaks out ahead of schedule

These things happen. The closer a company gets to officially getting a product out, the more of an impossibility it becomes to keep everything under the lid. This year, in particular, we've played the audience to a series of some abysmally unsuccessful attempts at that.

But, it's not all about the companies themselves – leaks seldom happen at random, but every now and then – they really do. In the rest of the time, however we have intentional leaks, just like Apple's iPhone 5s TV ad we're about to show you today.