Chinese media approves of Tim Cook's apology about the recent warranty-related issues
These controversial practices include stuff like replacing iPhones with refurbished models, or simply opting to replace single parts instead of the whole product, as according to Chinese laws, replacement products require a full year of warranty, while replacement parts require only a 30-day warranty period.
However, Tim Cook's open letter to the press seems to have worked, as the latest reports inform us that the state-run People's Daily publication has written:
"The company's apology letter has eased the situation, softening the tense relationship between Apple and the Chinese market ... Its reaction is worth respect compared with other American companies."
Foreign ministry spokesperson, Hong Lei, also had a positive reaction, saying "We approve of what Apple said."
It's easy to see why Apple decided to improve its warranty conditions in the country - China is its second-biggest and fastest-growing market. This makes it insanely important for Apple - a market where the US-based company wouldn't want to take any risks with regards to its image.
1. xperiaDROID (limited) (Posts: 4852; Member since: 08 Mar 2013)
It is a nice thing that the Chinese media approves the apology.
LOL. Look at the picture, looks like Tim Cook is happy! xD
3. TechBizJP08 (Posts: 491; Member since: 25 Mar 2013)
Yeah, with a big smile and a huge sigh!! Of relief that is, ;)
4. xperiaDROID (limited) (Posts: 4852; Member since: 08 Mar 2013)
Hahaha.... It should be like this " ;-0" not ":D".
2. lyndon420 (Posts: 1642; Member since: 11 Jul 2012)
Just have to work on their image on this side of the pond now. We'll be expecting change here apple. Waiting for your letter...
5. andro. (Posts: 1927; Member since: 16 Sep 2011)
Maybe he could apologise to all European ifans forced to pay 200 euro to repair their 13 month old iphones because of not having the legal free right of having it come with a 2 year warranty!
6. rusticguy (Posts: 2811; Member since: 11 Aug 2012)
Apple always innovates ... even in cheating and then regretting that they had cheated ... says myxtyxpyx :D