Can you guess how Stephen Elop addressed the employees that Microsoft is giving the pink slip to?
The person that announced the massive layoff was no other than Microsoft's CEO, Satya Nadella, but Stephen Elop, the ex-head of Nokia, which is now part of Microsoft, also addressed the soon-to-be-unemployed former Nokia workers in an elaborate memo. Similar to his "burning platform" memo (we bet Mr. Elop has a thing for memos), his latest piece of writing also comes with a rather gloomy tone. The memo makes it perfectly clear that Microsoft doesn't perform as good as it desires on the smartphone market. Elop's opening words, however, are regarded by many as rather inappropriate. Why, exactly?
"Starting an email firing 12,500 should not start with "Hello there".Well, the ex-Nokia CEO, who is now an executive VP of Microsoft, started his memo with "Hello there". While this might be perfectly okay for an informal letter, many critics quickly took jabs at Stephen Elop and stated that his salute was downright "brutal", while some black humor devotees regarded Elop's opening words as "priceless" and "classic".
This is not the first time Elop receives such a negative backlash. Back in September 2013, Elop took advantage of a particular clause in his contract and was given a $25-million compensation. Elop refused to reconsider taking the so-called "golden parachute", because he had been in the process of divorcing his wife and her attorneys wouldn't have given him a permission to do so.
So, with everything being taken into account, what's your opinion? Were Stephen Elop's opening words harsh or some people are just overreacting?
Here's Stephen Elop's full memo:
Microsoft's strategy is focused on productivity and our desire to help people "do more." As the Microsoft Devices Group, our role is to light up this strategy for people. We are the team creating the hardware that showcases the finest of Microsoft's digital work and digital life experiences, and we will be the confluence of the best of Microsoft's applications, operating systems and cloud services.
To align with Microsoft's strategy, we plan to focus our efforts. Given the wide range of device experiences, we must concentrate on the areas where we can add the most value. The roots of this company and our future are in productivity and helping people get things done. Our fundamental focus - for phones, Surface, for meetings with devices like PPI, Xbox hardware and new areas of innovation - is to build on that strength. While our direction in the majority of our teams is largely unchanging, we have had an opportunity to plan carefully about the alignment of phones within Microsoft as the transferring Nokia team continues with its integration process.
It is particularly important to recognize that the role of phones within Microsoft is different than it was within Nokia. Whereas the hardware business of phones within Nokia was an end unto itself, within Microsoft all our devices are intended to embody the finest of Microsoft's digital work and digital life experiences, while accruing value to Microsoft's overall strategy. Our device strategy must reflect Microsoft's strategy and must be accomplished within an appropriate financial envelope. Therefore, we plan to make some changes.
We will be particularly focused on making the market for Windows Phone. In the near term, we plan to drive Windows Phone volume by targeting the more affordable smartphone segments, which are the fastest growing segments of the market, with Lumia. In addition to the portfolio already planned, we plan to deliver additional lower-cost Lumia devices by shifting select future Nokia X designs and products to Windows Phone devices. We expect to make this shift immediately while continuing to sell and support existing Nokia X products.
To win in the higher price segments, we will focus on delivering great breakthrough products in alignment with major milestones ahead from both the Windows team and the Applications and Services Group. We will ensure that the very best experiences and scenarios from across the company will be showcased on our products. We plan to take advantage of innovation from the Windows team, like Universal Windows Apps, to continue to enrich the Windows application ecosystem. And in the very lowest price ranges, we plan to run our first phones business for maximum efficiency with a smaller team.
We expect these changes to have an impact to our team structure. With our focus, we plan to consolidate the former Smart Devices and Mobile Phones business units into one phone business unit that is responsible for all of our phone efforts. Under the plan, the phone business unit will be led by Jo Harlow with key members from both the Smart Devices and Mobile Phones teams in the management team. This team will be responsible for the success of our Lumia products, the transition of select future Nokia X products to Lumia and for the ongoing operation of the first phone business.
As part of the effort, we plan to select the appropriate business model approach for our sales markets while continuing to offer our products in all markets with a strong focus on maintaining business continuity. We will determine each market approach based on local market dynamics, our ability to profitably deliver local variants, current Lumia momentum and the strategic importance of the market to Microsoft. This will all be balanced with our overall capability to invest.
Our phone engineering efforts are expected to be concentrated in Salo, Finland (for future, high-end Lumia products) and Tampere, Finland (for more affordable devices). We plan to develop the supporting technologies in both locations. We plan to ramp down engineering work in Oulu. While we plan to reduce the engineering in Beijing and San Diego, both sites will continue to have supporting roles, including affordable devices in Beijing and supporting specific US requirements in San Diego. Espoo and Lund are planned to continue to be focused on application software development.
We plan to right-size our manufacturing operations to align to the new strategy and take advantage of integration opportunities. We expect to focus phone production mainly in Hanoi, with some production to continue in Beijing and Dongguan. We plan to shift other Microsoft manufacturing and repair operations to Manaus and Reynosa respectively, and start a phased exit from Komaron, Hungary.
In short, we will focus on driving Lumia volume in the areas where we are already successful today in order to make the market for Windows Phone. With more speed, we will build on our success in the affordable smartphone space with new products offering more differentiation. We'll focus on acquiring new customers in the markets where Microsoft's services and products are most concentrated. And, we'll continue building momentum around applications.
We plan that this would result in an estimated reduction of 12,500 factory direct and professional employees over the next year. These decisions are difficult for the team, and we plan to support departing team members with severance benefits.
More broadly across the Devices team, we will continue our efforts to bring iconic tablets to market in ways that complement our OEM partners, power the next generation of meetings & collaboration devices and thoughtfully expand Windows with new interaction models. With a set of changes already implemented earlier this year in these teams, this means there will be limited change for the Surface, Xbox hardware, PPI/meetings or next generation teams.
We recognize these planned changes are broad and have very difficult implications for many of our team members. We will work to provide as much clarity and information as possible. Today and over the coming weeks leaders across the organization will hold town halls, host information sharing sessions and provide more details on the intranet.
The team transferring from Nokia and the teams that have been part of Microsoft have each experienced a number of remarkable changes these last few years. We operate in a competitive industry that moves rapidly, and change is necessary. As difficult as some of our changes are today, this direction deliberately aligns our work with the cross company efforts that Satya has described in his recent emails. Collectively, the clarity, focus and alignment across the company, and the opportunity to deliver the results of that work into the hands of people, will allow us to increase our success in the future.
source: Times of India, The Wall Street Journal
1. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)
He only need 2 sentences to fired 12,500, and of course he talk about microsoft product.
41. sgodsell (Posts: 1249; Member since: 16 Mar 2013)
Elop told them "Where do you want to go today?". It can be any where, just not here.
56. CellularNinja (Posts: 303; Member since: 27 Sep 2011)
My boss always says at the end of the day, "You don't have to go home, but you gotta get the hell out of here."
He spares us the novel.
91. PhoneLuver (Posts: 466; Member since: 05 Jul 2010)
The ultimate betrayal by Elop. He betrayed Nokia, its shareholders and now the staff too!
47. Ashoaib (Posts: 2115; Member since: 15 Nov 2013)
I didnt like elop or flop for termiting nokia and now I also dont like nadella for bed bugging so many people...
50. Droid_X_Doug (Posts: 5800; Member since: 22 Dec 2010)
Vintage Elop. He will be arrogant to the day he dies.
53. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)
Don't worry, karma, God will get him, for what he's done
80. hassoups (Posts: 345; Member since: 06 Jun 2013)
How he still has a job in the industry is mind-blowing.
84. medicci37 (Posts: 628; Member since: 19 Nov 2011)
Apparently competence isn't a requirement for running MS
87. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)
Because he was a secret weapon. Microsoft might sent him to apple, or bb, or google, or intel, or amd, or maybe wells fargo bank.
89. aksa123 (Posts: 212; Member since: 30 Jan 2014)
Actually, he only needs to say 3 words : YOU ARE FIRED !!!
2. GreekGeek (Posts: 792; Member since: 22 Mar 2014)
Probably 80 percent of them will end up in a part time minimum wage job.
And when youre above 50, chances are you will never get a job again.
21. Trolloftheyear (banned) (Posts: 66; Member since: 16 Jul 2014)
Eflop is a burden for humanity.
90. Settings (Posts: 360; Member since: 02 Jul 2014)
I just want to know Bill Gates' comment on this.
3. 7thspaceman (Posts: 1086; Member since: 14 Feb 2011)
I have been aid off before and thought more about my severance money and getting a new Job more than what an exec says. It's always an awkward circumstance for People to try to
talk to People they have to say your "JOB IS GONE" Thanks for your great service. God Bless you! best of luck, GOOD BYE! Nothing a person can say can really take the shock away. Each person must know they will go on and will find a way to SURVIVE!
64. cezarepc (Posts: 565; Member since: 23 Nov 2012)
Yeah been there too.
When our company closed down, our CEO made the best possible email ever. Contained everything I wanted to hear/read.
something like this:
"Our company is closing down. Everyone have until the end of the day to pack up your stuff, go home, and tell your family about it. Wait for your check on (date here). If you are free tomorrow I'll be n the pub below, beer's on me."
78. Roynz (Posts: 3; Member since: 26 Apr 2014)
:) same here... sad part of modern ruthless business
4. kirholstov (Posts: 136; Member since: 28 Jun 2012)
That's not cool. That's not how you do it. By firing employees you're not developing your business.
5. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)
They mostly firing the Asha team, and nokia X team.
39. Finalflash (Posts: 1765; Member since: 23 Jul 2013)
Oh well why didn't you say so earlier. That makes the whole thing less of a humanitarian crisis. I mean those teams' members can hardly be considered human so it doesn't really matter.
75. ManusImperceptus (Posts: 402; Member since: 10 Jun 2014)
Yup, those 12.000 peeps working on Nokia X development...
6. luis.d (Posts: 157; Member since: 04 Dec 2013)
Now I'm terrified each time Boss says "Hello there, Luis!".
7. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)
As long as you have a forward thinking, and not stuck behind, you should not affraid at your boss.
38. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)
I believe Meanestgenuis always follows you...?
55. WahyuWisnu (Posts: 1001; Member since: 29 May 2014)
Yeah, I've been followed by that psycho. LOL
If I said, "As long as you have a forward thinking, and not stuck behind with expired product such as bb, you should not affraid at your boss.". Meanestgenius will scream and crying again. LOL
19. PhoneArenaUser (Posts: 5478; Member since: 05 Aug 2011)
Luis D. trolling your boss in comment section is not good! :D
24. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)
I wonder whose next:
What about the moderator. ..?
61. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)
I know, I was in a hurry
Looks like your a regular reader on here?
8. CX3NT3_713 (Posts: 1908; Member since: 18 Apr 2011)
Damn...but don't forget, you work for the greatest company in the world
9. joey_sfb (Posts: 2931; Member since: 29 Mar 2012)
Instant classic just like his burning platform memo now use as a case study his many university on what not to do as a CEO and exactly what to do if you are a Trojan horse sent by an evil empire.
12. Liveitup (Posts: 1254; Member since: 07 Jan 2014)
Elop didn't work for Google, he couldn't have been working of the evil empire.
31. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)
O please be honest.
Liveitup said the truth
+1 to him
That P oS
37. RebelwithoutaClue (Posts: 916; Member since: 05 Apr 2013)
Like Google is the only evil empire out there. Every single multinational has done things that are 'evil'.
15. ihavenoname (Posts: 1402; Member since: 18 Aug 2013)
I wonder if arenanew and Liveitup are the same guy...
34. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)
No they can't be.
Arenanew is an Apple fan, Liveitup loves MS Nokia WP.
59. joey_sfb (Posts: 2931; Member since: 29 Mar 2012)
Yeah! We all know how microsoft shows its love and care for its employees. Maybe I should write to microsoft that miss out on one of the most redundant employee by the nick of Liveitup.
68. corporateJP (Posts: 1555; Member since: 28 Nov 2009)
Still a tool Microsoft poser, I see.
A true 4%er.
Microsoft is nothing in the mobile business without Nokia, and they'll continue to find this out.
Microsoft didn't "bail" Nokia out as previously believed, it was really the other way around all along.
Windows Phone will go the way of Windows Mobile.
16. Trolloftheyear (banned) (Posts: 66; Member since: 16 Jul 2014)
I agree with you. You might be the troll of the year in PA but this guy is a troll of this era.
11. billgates (banned) (Posts: 555; Member since: 29 May 2014)
I hate looking at this guy's stupid face. Love Microsoft but this all makes me sick.
29. billgates (banned) (Posts: 555; Member since: 29 May 2014)
If a company does something bad it's bad regardless of how much I like them. Fanboy yes but a blind fanboy no
69. corporateJP (Posts: 1555; Member since: 28 Nov 2009)
LOL. Whatever, man. You pull off to his picture daily.
28. Arte-8800 (banned) (Posts: 4562; Member since: 13 Mar 2014)
I feel the same to.
God I hate this p O S
86. Crispin_Gatieza (Posts: 124; Member since: 23 Jan 2014)
Is it me, or does this guy have an eerie resemblance to Lewis Black?