BlackBerry CEO Chen: Most of our new phones will feature a physical QWERTY keyboard
When word leaked that the first phone to be designed and produced by contract manufacturer Foxconn, under a five year deal with BlackBerry, was to be another all-touch BB10 model codenamed Jakarta, it was deja vu. But need not fear BlackBerry fans. New CEO John Chen said Monday at CES, "I personally love the keyboards." He added that future BlackBerry models will "predominantly" be handsets that offer a physical QWERTY keyboard.
In a display of legal force that demonstrates the importance of the iconic BlackBerry keyboard to the future of the company, Chen's firm is suing Typo, the producer of a snap-on QWERTY for the Apple iPhone. The problem isn't so much with the utility of the device, but with its design. Whomever designed the keyboard made it look like the one on the BlackBerry Q10, right down to the frets.
With a new found focus on the enterprise and government agencies, the QWERTY keyboard becomes important once again to BlackBerry. Businessmen and government-lifers are usually more interested in typing using a physical keyboard than the average consumer is. The company will produce at lest two models this year with the Foxconn produced Jakarta coming in at under $200. A high-end model with a physical QWERTY keyboard will be aimed at the U.S. and be designed in-house.
1. Extradite (banned) (Posts: 316; Member since: 30 Dec 2013)
Well BB are good when it comes to providing specs: they will be using last years specs.....
No wonder it's not selling..
2. Felix_Gatto (Posts: 781; Member since: 03 Jul 2013)
They just want to follow their traditions, which is not too ancient by today standards. They need to follow the competition and make something innovative.
5. mturby (unregistered)
If the keep following their tradittions, will end up loosing the $10 dls they have on their stocks.
7. downphoenix (Posts: 2766; Member since: 19 Jun 2010)
that wouldnt be a problem if they were sold at this year's prices for those specs instead of last year's.
16. sianto (Posts: 65; Member since: 11 Dec 2013)
Indeed it won't, but you can also get a Z10 for 200 bucks, so maybe it's a better idea to ship the millions from the warehouse to these countries!
4. mturby (unregistered)
Thats why Blackberry failed. Keep making the same phone over and over.
11. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)
I think their failure is a bit more nuanced than making the same phone over-and-over. First, they ignored the iPhone. Then they ignored Android. When they finally woke up their market share had evaporated, and they panicked. Now, they have kind of got only one last chance. Financial pressure has a way of focusing ones attention. Keyboard offering is presently the only differentiator for BB. A messaging platform is about the only game they can play where they have even a prayer of surviving.
Too bad BBOS10 is such a dog to try to learn. There is a reason why BB sold more BBOS7 handsets than BBOS10 ones last year.
6. Paximos (Posts: 115; Member since: 26 Jul 2012)
the whole company is fraud, give me my money bastards, I returned the phones.
8. fireblade (Posts: 716; Member since: 27 Dec 2013)
Well, I'm from Indonesia. I'm curious of what RIM will make at < $200. BB Q5 is insanely priced. Moto G & other cheap phones with good spec will come here. Can RIM survive?
I hope RIM success here. There are still many people here who love physical qwerty phone
9. MarkArigayo (Posts: 240; Member since: 18 Dec 2013)
Yeah, put the 2011 specs on next BB device and priced not less than G2 or Note 3. The government of Republic of Indonesia surely will acquire this company.
13. corporateJP (Posts: 2391; Member since: 28 Nov 2009)
Hey...servers aren't free, kid...eat the cost when you buy the phone, Bonzo.
15. ialex123 (Posts: 21; Member since: 18 Dec 2013)
Nice and recently i came across the news from gadgetride.com , Blackberry India cuts the price of QWERTY type Blackberry device Q5
17. shihte (Posts: 11; Member since: 02 Sep 2013)
physical QWERTY keyboard is pastness.only couple people need it,most people prefer full touch huge screen,that´s trendy!otherwise bb10 is brilliant os I made switch from android which is much quicker and easier to use,my opinion is to make 5 touch ones to one with keyboard
18. jroc74 (Posts: 5537; Member since: 30 Dec 2010)
In the past I said BB needs to focus on what they do best....one of those was QWERTY. Well....after reading this:
This might be their biggest problem.....not paying attention what whats right under their nose.