Report: New BlackBerry Jakarta won't have a physical QWERTY

Report: New BlackBerry Jakarta won't have a physical QWERTY
For all its talk about turning over a new leaf and getting back to the things that once made BlackBerry the most desired smartphone in the world, it seems that the Canadian OEM could be on the verge of another big blunder. It appears that the rumored BlackBerry Jakarta handset coming from Foxconn will not offer a physical QWERTY keyboard. A report published on Monday states that the first handset to be built as a result of the five-year partnership between BlackBerry and contract manufacturer Foxconn, will launch sans the one major feature that is a selling point for the OEM in Indonesia, where the phone is expected to be available first. Offering 3G connectivity, the handset is supposedly due in March or April.

Emerging markets are important for BlackBerry's survival. Of the 4.3 million handsets that the company sold in the third quarter, 3.2 million were running BlackBerry 7 OS. That is why it seems somewhat surprising that besides the lack of a physical QWERTY keyboard, the Jakarta will be powered by BlackBerry 10. Does this signal the end of BlackBerry 7? Why kill off the OS that accounted for the lion's share of sales in the last quarter?

Hasn't BlackBerry learned anything from 2013? New CEO John Chen has been talking a good game, and no one has doubted the company's attempt to focus on the emerging markets with the five-year partnership it has agreed to with Foxconn. But why compete with low cost Android handsets, not to mention the Nokia Lumia 520, if you're not going to put your best foot forward. For BlackBerry in emerging markets, that means offering a phone with a physical QWERTY and BlackBerry 7 OS.

Why does it feel like BlackBerry is setting itself up for its next disaster?

source: BGR

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16 Comments

1. tenzin

Posts: 111; Member since: Dec 20, 2013

I don't think so. Bb will get back to black in two years with bb10 because the new os is brilliant.people just must try

6. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Similar things were said about Palm's new OS. If people find the OS hard to use, they will go elsewhere. Sales of BBOS7 prove that circumstance. Shutting down BBOS7 would almost guarantee BB's demise.

10. winter_hat

Posts: 110; Member since: Feb 04, 2013

Palm didn't have Foxconn.

16. tenzin

Posts: 111; Member since: Dec 20, 2013

Bb10 is much user friendly then wp,android and ios so to say"hard to use" is wrong

2. Diazene

Posts: 129; Member since: May 01, 2013

the lumia 520 sold more than that surely a phone with similar specs and a better OS that can run android apps and games would sell better, I do hope they make a qwerty device too though BTW, I thought the major selling point was BBM and the price, not the keyboard

3. mariosraptor

Posts: 174; Member since: Mar 15, 2012

you are wrong Alan F, the leap forward is the new OS not 7. BB7 is now a legacy OS and the right thing to do is to let it fade. the only thing that BB has to do now on is to offer the great and very intuitive OS to cheaper hardware just like the hardware in legacy devices, then it can compete. all people have to do then is just try and they will be amazed

4. hunted

Posts: 403; Member since: Sep 21, 2011

"Emerging markets are important for BlackBerry's survival". Then they have to price their devices fairly unlike blackberry z10

8. sianto

Posts: 65; Member since: Dec 11, 2013

What are you talking about, the Z10 costs 200 $.

12. fireblade

Posts: 717; Member since: Dec 27, 2013

where can I find it?

5. remixfa

Posts: 14605; Member since: Dec 19, 2008

In other news Blackberry talks about another phone they will probably cancel before it launches because they absolutely can not stop sucking as a company. Sad..

7. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

That is what happens when the executives drink their own Kool-Aide. I seriously doubt there is sufficient profit in BBOS10 to fund even a slimmed down BB. BBOS7 has been keeping the company in milk and Cheerios, and now they want to kill it off. Stupid, not sad.

9. sianto

Posts: 65; Member since: Dec 11, 2013

So you wanna use BB7 for another period. BB10 is way better, customers just don't see it yet.

11. dcgore

Posts: 234; Member since: Feb 24, 2012

Big mistake...it needs a physical keyboard.

13. fireblade

Posts: 717; Member since: Dec 27, 2013

Good luck BB

14. x78_nothing

Posts: 53; Member since: Feb 07, 2013

in fact BB10 virtual keyboard still the best on the market at least my Z10 better than HTC one, pysical keyboard only for bussiness user oriented not teens especially in emerged country..

15. downphoenix

Posts: 3165; Member since: Jun 19, 2010

QWERTY adds to the cost of the device. Jakarta is probably meant to be as low cost alternative to a cheap Nokia WP or Samsung Android device. And the BB touchscreen typing experience is one of the best out there, it is something that few have tried though.

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