x PhoneArena is looking for new authors! To view all available positions, click here.
  • Home
  • News
  • Apple's iPad event may eclipse Nokia World and Microsoft’s Surface 2 launch

Apple's iPad event may eclipse Nokia World and Microsoft’s Surface 2 launch

Posted: , by Victor H.

Tags:

Apple's iPad event may eclipse Nokia World and Microsoft’s Surface 2 launch
You’ve probably already heard the big news - Apple will announce its new iPads at an event on October 22nd. The date is hardly a surprise for anyone following the Cupertino company as it has already set a precedent with last year’s launches when it unveiled the iPhone 5 on September 12th, and the iPad mini nearly six weeks later on October 23rd. It does not take a genius to know that with the iPhone 5s being announced on September 10th this year, Apple’s iPad event would be six weeks later, around the week of October 21st.

Still, both Microsoft and Nokia have set hugely important events not just the same week, but the same day. Microsoft is launching the Surface 2 tablets on October 22nd, and Nokia World is also scheduled for that same unfortunate date. Why unfortunate? One simple reason - practice has shown that the public interest and the media is primarily focused on Apple. Apple events eclipse all others, and that’s what’s likely to happen on October 22nd. Everyone will be talking about the new iPads and there will be little space left for discussions about Microsoft and Nokia.

Microsoft might have already spilled the beans about the Surface 2 tablets, but for Nokia World, a hugely important event for the Finns, this might be a bigger mistake. Nokia World is expected to bring us no less than six new devices among which the first Nokia phablet and the first Nokia tabalet! Both devices are coming to the United States, and to its largest carriers, Verizon Wireless and AT&T.

So why is this happening? Did Microsoft and Nokia buy into the unlikely earlier rumor of Apple unveiling new iPads one week earlier? Or is it just that they don’t care? In either case it seems like a big marketing mis-step, don’t you think?

reference: AllThingsD

67 Comments
  • Options
    Close




posted on 10 Oct 2013, 04:24 37

1. iDroidWin (Posts: 117; Member since: 07 Dec 2012)


I will follow Nokia. Its their last event, I expect them to do something big. iPads on the other hand won't be surprising and a bit boring for my taste.

posted on 10 Oct 2013, 04:29 4

3. PapaSmurf (Posts: 7276; Member since: 14 May 2012)


I'm really curious as to how the A7X stacks against Adreno 330 and Mali-T628.

posted on 10 Oct 2013, 05:27 4

16. Berzerk000 (Posts: 3861; Member since: 26 Jun 2011)


The GPU in the 5S already scores roughly on par with the Adreno 330 and Mali-T628MP6. The GPU in the iPad 5 (probably the PowerVR G6630) will stomp everything.

posted on 10 Oct 2013, 05:36 1

18. PapaSmurf (Posts: 7276; Member since: 14 May 2012)


I wouldn't say stomp, but probably will score a little higher as the T628 is a BEAST.

posted on 10 Oct 2013, 06:00

24. Berzerk000 (Posts: 3861; Member since: 26 Jun 2011)


The T628 is definitely good, but it wasn't as big of a performer as I thought it was going to be when Samsung first announced the Exynos 5420, it gets beaten by the Adreno 330 in Egypt HD and T-Rex HD on GFXBench by a marginal amount.

The PowerVR G6430 (in the A7) already scores on par with the T628. The A7X will be a BIG jump from the A7, seeing as though the past 2 "X" chips Apple designed were twice as fast as their non-X siblings in GPU power, we can assume it will be the same this year. And, if it's double the power of the G6430, it will double off of the T628 as well.

posted on 10 Oct 2013, 07:29

36. Eonnaydra (Posts: 197; Member since: 23 Oct 2012)


A7s GPU humiliates Adreno 330.PowerVR are the best Gpus.

posted on 10 Oct 2013, 09:55

54. PapaSmurf (Posts: 7276; Member since: 14 May 2012)


The Rogue GPU is on par with Adreno 330.

posted on 10 Oct 2013, 05:31 1

17. androiphone20 (Posts: 1391; Member since: 10 Jul 2013)


closely follow the news you'll know what phontmeans

posted on 10 Oct 2013, 07:50 6

38. akki20892 (Posts: 3230; Member since: 04 Feb 2013)


I always love to watch every each Nokia events because it's interesting, unique, fun, and of course not boring. Go Nokia we all are back with you.

posted on 10 Oct 2013, 04:28 24

2. PapaSmurf (Posts: 7276; Member since: 14 May 2012)


Guess I won't be checking PA on Oct. 22 lol.

posted on 10 Oct 2013, 08:00 3

41. StreetNerd (Posts: 699; Member since: 08 Dec 2010)


LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL LOL

posted on 10 Oct 2013, 09:31 1

50. akki20892 (Posts: 3230; Member since: 04 Feb 2013)


U can't be laugh that much. Little lol from me.

posted on 10 Oct 2013, 08:01 2

42. StreetNerd (Posts: 699; Member since: 08 Dec 2010)


yes true story!

posted on 10 Oct 2013, 04:30

4. LiquidGalaxy (Posts: 141; Member since: 03 Jul 2013)


So this means no release of the 5th gen until November then? That would give my credit card a nice break :)

posted on 10 Oct 2013, 04:34 20

5. MistB (Posts: 549; Member since: 07 Jul 2012)


Sticking with the nokia/ms event. IPads we've seen half a dozen leaks a day almost!

posted on 10 Oct 2013, 04:52 11

8. Trex95 (Posts: 540; Member since: 03 Mar 2013)


Haha i do agree with you. Since Steve jobs died Apple start leaks each and single parts of there I Product!

posted on 10 Oct 2013, 04:34 17

6. scriptwriter (Posts: 396; Member since: 13 Nov 2012)


I'm gonna be following Nokia too. I'm not a fan of Apple products or any device running Windows RT. Plus am interested in whatever 10"+ tablets they will be announcing.

posted on 10 Oct 2013, 04:46 15

7. hemedans (Posts: 76; Member since: 01 Jun 2013)


am going to follow nokia event, the last event for nokia.

posted on 10 Oct 2013, 05:08 13

9. TechBizJP08 (Posts: 494; Member since: 25 Mar 2013)


Nokia event.. iPad IMO is same old same old. Lets see what nokia brings on the table.. whoohoo

posted on 10 Oct 2013, 05:12 5

10. androidrockzz (Posts: 51; Member since: 04 Feb 2012)


wow no one for apple event?

posted on 10 Oct 2013, 05:37 2

19. PapaSmurf (Posts: 7276; Member since: 14 May 2012)


The iPad announcement has been taking place for the past few weeks.

posted on 10 Oct 2013, 05:12 8

11. timezone (Posts: 73; Member since: 16 Jun 2013)


Apple holds some responsibility on this duplicate event scheduling. Apple loves to take the oxygen out of the room. Companies can and should go after each other for market share. That is what competition is all about. However events scheduled in advance should be respected by all companies. A company should be allowed to have their day in the sun. Apple is scared of Nokia. Or they are just bad actors on the stage.

posted on 10 Oct 2013, 05:38 7

20. PapaSmurf (Posts: 7276; Member since: 14 May 2012)


Sorry, but Apple literally has nothing to be scared about with Nokia.

posted on 10 Oct 2013, 06:06 12

25. raunak (Posts: 494; Member since: 12 Oct 2011)


Apple had nothing to be scared of Nokia, but now that MS has bought Nokia, it would be stupid not to care about them.

posted on 10 Oct 2013, 06:12 1

27. PapaSmurf (Posts: 7276; Member since: 14 May 2012)


Wrong. Nokia doesn't pose a threat to Apple. Handsets sold, market share and revenue all say otherwise.

posted on 10 Oct 2013, 08:25 4

45. Nathan_ingx (Posts: 2992; Member since: 07 Mar 2012)


...and easing off that way gives birth to complacency which can lead to a big blunder.

Just the point that Apple chose the same date as Nokia's event shows that they are bothered. They want to take away all the limelight.

posted on 10 Oct 2013, 09:57

55. PapaSmurf (Posts: 7276; Member since: 14 May 2012)


iPad 4 announcement was at the same time last year if I recall, and it was stated in the article. So no, it isn't ironic they share the same date.

posted on 10 Oct 2013, 10:36

62. Dastrix (Posts: 570; Member since: 23 Nov 2012)


Last time I checked, coincidence doesn't mean ironic.

posted on 10 Oct 2013, 12:50

65. Googler (Posts: 813; Member since: 10 Jun 2013)


Apple isn't allowed to ease off as long as Android is there.

posted on 10 Oct 2013, 11:09

64. Pdubb (Posts: 239; Member since: 08 Aug 2011)


Maybe they should even laugh at Nokia's offerings! We know how that has worked out in the past. Every company better worry about every new device until it is a proven flop. Market share can change quickly these days.

posted on 10 Oct 2013, 05:19

12. SIGPRO (Posts: 393; Member since: 03 Oct 2012)


Nokia will launch a Phablet a Tablet and a Laptop for sure!

posted on 10 Oct 2013, 05:23 6

13. Smokin (Posts: 117; Member since: 10 Oct 2013)


nokia's event. iPad's specs are already known while almost all nokia's handset (exc. 1520) we know very little about.

posted on 10 Oct 2013, 05:26 6

15. SIGPRO (Posts: 393; Member since: 03 Oct 2012)


Apple devices are behind the market, Finally we will see some up to date specs for Nokia devices :)

posted on 10 Oct 2013, 05:39 2

21. PapaSmurf (Posts: 7276; Member since: 14 May 2012)


But are still the best tablets besides the Surface Pro.

posted on 10 Oct 2013, 09:38 1

51. -box- (Posts: 3706; Member since: 04 Jan 2012)


Totally different classes of tablets (as you should know) MaxiPads are large-screened iPoods, Surface Pro (and other x86/x64 tablets, laptops, and computers) are full-on desktop-class machines. Comparing an RT machine to android and ios tablets is more accurate, but I would only take the RT tablet (of those three options).

posted on 10 Oct 2013, 09:59

56. PapaSmurf (Posts: 7276; Member since: 14 May 2012)


Which is why I said it's the best besides the Surface Pro...

iPad > RT sorry.

posted on 10 Oct 2013, 06:28 1

30. Smokin (Posts: 117; Member since: 10 Oct 2013)


i wouldnt say it behind because in my opinion (like papa's) ipad are the best tablet now beside surface pro and note 10.1 2014. But yeah i cant wait for nokia to kickin. Go Nokia!

posted on 10 Oct 2013, 05:25 9

14. Navaid (Posts: 46; Member since: 05 Sep 2013)


Here is the new 'Thinner & Lighter Ipad' huhhhhh ! Nobody gives a single fuuck..!

posted on 10 Oct 2013, 05:40 2

22. PapaSmurf (Posts: 7276; Member since: 14 May 2012)


You do since you took the time to express your love for the product.

posted on 10 Oct 2013, 10:30 2

61. Dastrix (Posts: 570; Member since: 23 Nov 2012)


Apple fanboy detected!!! Get away!!!!

posted on 10 Oct 2013, 17:00

67. PapaSmurf (Posts: 7276; Member since: 14 May 2012)


Look at the phone I sport. ;)

posted on 10 Oct 2013, 05:43 7

23. twens (Posts: 514; Member since: 25 Feb 2012)


Am I the only here who thinks surface 2 blows this tablets out of the water? I mean come on guys,surface 2 has same battery life as the rest yet offers more. W8.1, the smoothers OS on the planet. Add in 64bit processing plus 4-8gb of ram. This is the future,one day you guys will realise it.

posted on 10 Oct 2013, 07:54

39. good2great (Posts: 1039; Member since: 22 Feb 2012)


one day but not two day...

get what i did there? lol

posted on 10 Oct 2013, 08:26

46. medicci37 (Posts: 591; Member since: 19 Nov 2011)


& a ridiculous price 4 a tab

posted on 10 Oct 2013, 06:11 2

26. imnotascammer (Posts: 31; Member since: 22 Aug 2012)


What I think is that it doesnt matter whos got the most attention. What matters most is.. whos got the best/most innovation. That should be the concern PA, right?

posted on 10 Oct 2013, 06:20

28. cc3493 (Posts: 139; Member since: 06 Jul 2013)


That should be, however it is never the main concern. Hype is what gets phones/devices sold, not innovation. That's why marketing is such a big concern and one of the main reasons HTC is in decline. The galaxy line as well as the iphone recieved heavy coverage - even if they are the same thing just updated specs and a few extra features here and there - and yet they are the most popular selling phones. Unfortunately hype > innovation when it comes to the majority of people when they buy phones.

posted on 10 Oct 2013, 06:21

29. cc3493 (Posts: 139; Member since: 06 Jul 2013)


That should be, however it is never the main concern. Hype is what gets phones/devices sold, not innovation. That's why marketing is such a big concern and one of the main reasons HTC is in decline. The galaxy line as well as the iphone recieved heavy coverage - even if they are the same thing just updated specs and a few extra features here and there - and yet they are the most popular selling phones. Unfortunately hype > innovation when it comes to the majority of people when they buy phones.

posted on 10 Oct 2013, 06:39 4

31. ddeath (Posts: 154; Member since: 14 Apr 2012)


This is the new new Ipad. And the new Ipad mini. I think I'll watch the Nokia event. :)

posted on 10 Oct 2013, 06:55

32. TwentyWendy (banned) (Posts: 65; Member since: 12 Aug 2013)


iPAD anyone? :)

posted on 10 Oct 2013, 07:11

34. PapaSmurf (Posts: 7276; Member since: 14 May 2012)


Hi Wendy.

posted on 10 Oct 2013, 07:17

35. TwentyWendy (banned) (Posts: 65; Member since: 12 Aug 2013)


hi droider :)

posted on 10 Oct 2013, 09:59

57. PapaSmurf (Posts: 7276; Member since: 14 May 2012)


PapaSmurf*

posted on 10 Oct 2013, 07:07 2

33. boosook (Posts: 891; Member since: 19 Nov 2012)


No need to attend Apple's event, I can give you the detail already: thinner, lighter, 200% faster. :)

posted on 10 Oct 2013, 07:37 3

37. TheCellX (Posts: 36; Member since: 08 Nov 2011)


Well... we know Apple.. the iPad will be the same of the same... with a more powerfull chip. Thats it. I dont think Nokia did it wrong on this... we already know that many phones are better than iphones.. so by doing this they are saying we can do it better also, i think Apple is the one that needs to be afraid... they can not dissapoint. Nokia you will have my attention that date.

posted on 10 Oct 2013, 07:57

40. good2great (Posts: 1039; Member since: 22 Feb 2012)


Apple event for me. Sole reason is because my iPad is 3 years old and need a new one.

Nokia/MS is cool but not many people buying them these days. Maybe next year.

posted on 10 Oct 2013, 08:02 9

43. Miracles (Posts: 454; Member since: 31 Aug 2013)


Nokia/MS all the way. My eyes are tired of seeing that block of aluminum, no matter what color it comes out in. It'd still look the same.

posted on 10 Oct 2013, 08:11 3

44. Nathan_ingx (Posts: 2992; Member since: 07 Mar 2012)


Apple seems to be worried...

posted on 10 Oct 2013, 08:39

47. darkkjedii (Posts: 10059; Member since: 05 Feb 2011)


Can't wait for this event, looking forward too seeing the new iPads. I'm getting a 32 gig gold mini 2 and keeping my iPad 3. Hurry up 22nd.

posted on 10 Oct 2013, 09:02 3

48. becazican (Posts: 52; Member since: 09 Nov 2011)


just how much money does phone arena get from apple in support. I try to keep an open mind about the differnent products but phone arena is so bias. I stop at this site for giggles but never take it seriously.

posted on 10 Oct 2013, 09:18 3

49. Edmund (Posts: 654; Member since: 13 Jul 2012)


Typical drivel from PA

Want to comment? Please login or register.

Latest stories