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Apple iPad market share at all time low

Posted: , by Alan F.

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Apple iPad market share at all time low
Ever since Steve Jobs introduced the OG Apple iPad, Apple controlled a huge part of the global tablet market. It was a category that Apple was given credit for inventing and Android manufacturers and others were playing catchup from the get go. But it wasn't until Amazon decided to go after the low priced 7 inch part of the tablet market that Android started to pick up some market share.

Still, add up the percentage of the market owned by the Amazon Kindle Fire, the Samsung Galaxy Tab slates and the Google Nexus 7, and they still can't overtake the iPad's share. But as Bob Zimmerman (you might know him as Bob Dylan) once sang,"The times they are a' changing." We recently told you that insiders in the upstream supply chain are looking for Apple iPad shipments to drop to as low as 10 million for Apple's fiscal fourth quarter. Not only did Apple just ship 14.6 million slates in its latest quarter, that number was well behind what analysts were looking for. A further drop to 10 million units would be a major slap in Apple's face.

The Apple iPad currently owns an all time low of 35.5% of the global tablet market according to figures from TrendForce. While Samsung's share was ahead on a sequential basis from the 20.2% it owned in the first quarter, the actual number of tablets it shipped actually declined, proving that overall the global tablet market ran into tough times in the April through June period.

One factor that might help Apple ring up some more tablet sales, would be the introduction and launch of the fifth-generation Apple iPad and the next iPad mini. Apple is said to be trying to decide whether or not to put a Retina display on the next iteration of its 7.9 inch tablet, fearing that doing so might take sales away from its full-sized slab. Meanwhile, the new Google Nexus 7 was available yesterday at a few retail locations, days before the July 30th launch date. Office supply chain Staples sold out of its supplies of both 16GB and 32GB models. At Amazon, the 32GB model is now on backorder and will arrive in 3 to 4 weeks. The strong start for the new Nexus 7 adds to the pressures now facing Apple in the tablet market.

The Apple iPad's global maket share is at an all-time low

The Apple iPad's global maket share is at an all-time low


source: BGR

78 Comments
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posted on 27 Jul 2013, 09:48 21

1. Yubnub (Posts: 100; Member since: 23 May 2013)


Just placed an order for the new nexus 7, and I dont even need one!

posted on 27 Jul 2013, 09:58 2

4. MrKoles (Posts: 330; Member since: 20 Jan 2013)


LOL :D

posted on 27 Jul 2013, 11:30 4

30. appleDOESNT.com (banned) (Posts: 456; Member since: 19 Nov 2011)


yep and should show Apple that PRICE is a HUGE factor in consumer's decisions. $5-800 for a iPad is a JOKE 3.5 years later. Technology generally doesn't over price the market then STAY there for 3+ years. You bilk the early adopters and then you lower the price as technology gets cheaper. iPad Mini with 1024x768 rez @ $329 is also a flippin joke.

posted on 27 Jul 2013, 13:30

47. appleDOESNT.com (banned) (Posts: 456; Member since: 19 Nov 2011)


Put it this way, I would own a iPad mini if it had a 1920x1080 display and they matched the Nexus on price (even within $50) but they never will and I don't over pay for mediocre and limited. As tabs go, not really a fan of any BUT a mini with above specs and price probably would of warranted a buy by appleDOESNT LOL.

But nope, Apple thinks they are just too good to be a consumer company in a consumer space. No they are NOT the BMV of this market, Mac maybe but not iPad/iPhone. If Apple just matched within reason their competition they would of dominated this market for many years to come

posted on 27 Jul 2013, 14:23

50. fanboy1974 (Posts: 1291; Member since: 12 Nov 2011)


No matter what Apple does to the 9.7" full size iPad I think people now are not willing to pay $500 anymore when you have so many options at $400 and below. Plus the market is heavily saturated with those full size iPad's. Even Apple is still willing to upgrade iPad 2's with the latest iOS so why should someone upgrade when Apple still supports it?
The only tablet that will be worth $500 will be one running full blown Windows 8 with faster cpu's and better screens. Android will have the sub $400 market locked up and Windows 8 (not RT) will have the $500 and up in the bag. Apple's only savior is the ipad mini with retina at $329 but you kill the iPad 5 in doing so.

posted on 27 Jul 2013, 23:28

70. ddeath (Posts: 163; Member since: 14 Apr 2012)


Yup, don't forget they presses down on the suppliers and gets the cheapest price on the components that they can get from them. The company I worked in was one of them. Why do you think their profit margins are so high? Cheapest cost, highest selling prices.

posted on 27 Jul 2013, 12:42 2

37. GTR722 (Posts: 241; Member since: 20 Oct 2012)


The sad thing is that Samsung is number 2...with those horrible, 2010 hardware, "tabs 3"

posted on 27 Jul 2013, 13:20 4

43. appleDOESNT.com (banned) (Posts: 456; Member since: 19 Nov 2011)


ya, sammy tabs aren't very good so far. BUT I am looking towards the new generation of hybrids, like the Samsung ATIV Q. Once the price comes down to reasonable levels I think these dual boot win8/android, tabs/ultrabook will cannibalize the tab markets.

posted on 28 Jul 2013, 01:48

71. rantao333 (Posts: 276; Member since: 21 May 2013)


it shows that fanboyism and ads are the way to go

posted on 28 Jul 2013, 06:34

72. TylerGrunter (Posts: 1057; Member since: 16 Feb 2012)


I think most of the people agree with you in this forum, Samsumg makes good phones, but horrible tablets.
I don´t get how they sell so many when there are always better options.
May be rantao333 it closer to the thruth than I would like to accept.

posted on 27 Jul 2013, 09:50 5

2. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


That's right the arrow shows down south where they belong

®©™

posted on 27 Jul 2013, 13:23 1

45. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


They're at an all-time iRock Bottom!! Welcome back TROLL from your latest week of iSuspension, may the Google Gods be with you this time! ™®©

posted on 27 Jul 2013, 09:52 4

3. sarb009 (Posts: 294; Member since: 15 Jun 2011)


Viva android and nexus 7

posted on 27 Jul 2013, 09:59 9

5. omarr (banned) (Posts: 149; Member since: 15 Sep 2012)


Still no.1 tablet
Sent from my ipad 4

posted on 27 Jul 2013, 10:09 11

6. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


what a disgrace and shame to humanity

®

posted on 27 Jul 2013, 10:18 4

8. omarr (banned) (Posts: 149; Member since: 15 Sep 2012)


You are the absolute shame AND YOUR TROLLS GAVE ME CANCER THEY ARE JUST AS AWEFUL AS YOUR FACE

posted on 27 Jul 2013, 10:19 3

9. omarr (banned) (Posts: 149; Member since: 15 Sep 2012)


Go and play away with your aweful android tab kid

posted on 27 Jul 2013, 10:27 6

11. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


You're just a moron! iPad is the no.1 tablet, this is the fact. You have embarrassed yourself with your childish butthurt fanboy comments.

Oh well, your name says it all. TROLL.

posted on 27 Jul 2013, 10:38 11

12. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Why and what is so special about it?
O wait it's an Apple product. Looking cool, the latest trend.
Limited OS and functions.
It's selling cause Apple class it as a designer trend.
Says the little kid with 5 accounts on Phone arena thumbing each other up and getting lots of green.

What a childish joke®

posted on 27 Jul 2013, 10:43 4

17. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Blah...blah...blah...fake accounts...
Here comes the lame off topic comment from dumba$$ TROLL. When you lose in an argument, you will go off topic by saying he/she have fake accounts.

Go bark somewhere else, moron.

posted on 27 Jul 2013, 20:45 2

68. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Your the one whose going off topic. I gave you 2 questions, instead of replying to them you call others name. Get lost stay on topic have a dispute not kick off!
Pathetic off key you go
®

posted on 27 Jul 2013, 10:54 5

22. Berzerk000 (Posts: 4108; Member since: 26 Jun 2011)


Apple's tablet ecosystem is pretty much unrivaled. Google is catching up quickly, but as of right now the iPad is superior overall.

That being said, I'd give it maybe a year until Google Play catches up with the iPad in app optimizations, if that, then Google will dominate the entire mobile market.

posted on 27 Jul 2013, 10:40 1

13. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Oh yea another way to console would be they are still top seller in 7.9inch size. That way there would always be some variable to keep showing them on top ...

posted on 27 Jul 2013, 10:40 5

14. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Its the truth Google it
Aka name for Apple i$h££p®

posted on 27 Jul 2013, 10:42 4

16. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Blimey 5 PhoneArena accounts by ExperiaDroid....
You should be awarded the biggest TROLL of the year

®

posted on 27 Jul 2013, 10:44 3

19. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


Who is ExperiaDroid? There's no such person in here. Oh yeah, your imaginary friend!

You should be awarded the dumbest TROLL of the year.

posted on 27 Jul 2013, 10:54 5

23. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


hush child, you are known for your numerous accounts so have no ground to accuse others

stop dirtying up the comment section with the same boring comments......if your going to troll atleast use something new your stale and boring

posted on 27 Jul 2013, 20:42 1

67. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Peadophile your a kid yourself calling others kid, Nokia fanboy!

I made an account cause of your pathetic bullying so I could dispute. Not like ExperiaDroid having all 5 accounts of him being active thumbing and agreeing to each other.

Your same old same old trash talking is imminent. Come back with a topic to dispute. Don't go kicking off on others. What the problem is yours if I'm a Fan droid. Your a Nokia Symbian fanboy! Owrite for you but not for others. BS!
Why do you even post when you can't hold up an argument? If you don't like fanboys and it burns you when others bash Nokia Apple. Toss off crazy kid!
Get lost. Don't post your jealousy and rage on others.
You are the worst Phone arena and other websites has ever come across. Go to Gsmarena they will kick your but out. There are loads a fandroids there were you can Troll and be free to speech. But here we can't.
No one can have a conversation with you. If someone is a fanboy you call them a kid child. What BS is this of yours. Can't argue so you kick of with other users. Don't bother posting here. Go back to hospital you need physical therapy

®

posted on 27 Jul 2013, 12:34 2

36. darkkjedii (Posts: 12619; Member since: 05 Feb 2011)


He's PAPINYC's personal fanboy Xperia. What do you expect from him? Remember he's not a techie like you and I, he's an instigator...nothing more. +1 to you, and chaotic

posted on 27 Jul 2013, 13:19 1

42. xperiaDROID (banned) (Posts: 5629; Member since: 08 Mar 2013)


TROLL is not an instigator, he's just a moron, a moron with a lot of duplicate accounts. And when he lose in an argument, he will go off topic by saying you have fake accounts.

So in conclusion, TROLL is a moron.
But anyway, +1 to you, Dark.

posted on 27 Jul 2013, 13:23 1

44. darkkjedii (Posts: 12619; Member since: 05 Feb 2011)


10,000% agreed

posted on 27 Jul 2013, 10:44 2

18. Googler (Posts: 813; Member since: 10 Jun 2013)


There's nothing to brag about here, they are not only going downward in sales, but trending downwards. This is like saying the fire is beautiful while you stand and watch your house burn down.

posted on 27 Jul 2013, 12:32 1

35. darkkjedii (Posts: 12619; Member since: 05 Feb 2011)


I agree omarr. With all the new tablets that have launches, how could apple be expected to control the market like they did in 2010 when the OG iPad came out. Apples iPad is still the single best selling tablet, the others combine to make up the rest of the market share. Sent from my iPhone 5 lol

posted on 27 Jul 2013, 15:26

58. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


When that title is lost there will be new one created ... best selling 7.9 inch non retina tablet etc etc ... "self consolation is best consolation".

posted on 27 Jul 2013, 15:52

60. darkkjedii (Posts: 12619; Member since: 05 Feb 2011)


When that title is lost, t'll mean tech continues to evolve. Eventually all this current tech will be obsolete bro, evolution spawns innovation, just as necessity is the mother of invention. I love that google is pushing apple so hard, it forces apple to push back. The others push too, and we the consumer win. RIP to the fanboy mentality.

posted on 27 Jul 2013, 12:48

39. jfuente11 (Posts: 30; Member since: 06 Nov 2012)


Your opinion is just as good as those of Android lovers.

posted on 27 Jul 2013, 14:36

54. fanboy1974 (Posts: 1291; Member since: 12 Nov 2011)


I'm pretty sure iPad mini outsold iPad 4. Technically that makes the mini no. 1 this year when it comes to Apple products. Blame that on Tim Cook. Steve Jobs knew that this would happen and that's why he ignored the smaller format. Tim is now holding a double edge sword when it comes to the fate of the iPad mini 2 and iPad 5; put a retina display in the mini and kill iPad 5 or keep the display the same in the mini and let the Nexus 7 2013 kill it. Doesn't look good either way.

posted on 27 Jul 2013, 10:17 6

7. Whateverman (Posts: 3233; Member since: 17 May 2009)


Well yeah, saw this one coming too. The iPad is a fantastic device, but is getting as long in the tooth as the iPhone. Apple needs more bells and whistles to play with, the screen can only amaze you for so long before you get bored with it.

posted on 27 Jul 2013, 13:26 2

46. darkkjedii (Posts: 12619; Member since: 05 Feb 2011)


Agreeable post WM. As usual you critique with knowledge, instead of criticizing with stupidity. +1 yo.

posted on 27 Jul 2013, 17:56 2

64. Whateverman (Posts: 3233; Member since: 17 May 2009)


No fanboyism allowed, right? Anyone who can't recognize Apple's contributions with the iPhone and iPad is either blind or a fanboy, but anyone who doesn't think Apple can't improve has to be one too. Just like you, I use them both daily and hoping to add WP in the mix too. So like you, my critiques are from experience and knowlede of the product. Most people just want to bash each others OS just for the hell of it. But I see you giving it to both sides, keeping us all honest. So back at you...+1

posted on 27 Jul 2013, 20:39

65. darkkjedii (Posts: 12619; Member since: 05 Feb 2011)


Thanx bro

posted on 27 Jul 2013, 10:26 3

10. StreetNerd (Posts: 722; Member since: 08 Dec 2010)


waiting for a haswell surface pro

posted on 27 Jul 2013, 10:41 3

15. roscuthiii (Posts: 1873; Member since: 18 Jul 2010)


Being the guy behind Apple's vaunted supply chain, I thought Tim Cook taking the helm at Apple was going to usher the company to heights higher than even Steve Jobs was able to achieve.

I think I may have to humbly take that back. I'm not sure what the hell they are doing over there in Cupertino. The iPhone is their bread & butter money maker and they are about to kill their profit margins on that device with a lite version. It should do well in the States, but around the world I just have to think that with phones like the Lumia 520 and Nokia's reputation that Nokia is going to be eating Apple's lunch, and taking their allowance to boot.
The iPhone still sells well against it's competitors. They didn't need to fix what wasn't broken.

It's the iPad that needed the Lite version, not a "Mini" which still has a higher price tag in it's product class. Tablet competition is starting to overwhelm the iPad. Even the Mini is eating into their own profit margins. I think Apple needs to do one or two things:
1. Mini needs an HD display. (I refuse to call it 'Retina Display', that's just marketing mumbo jumbo.) It's already priced well above it's competitors; it needs a reason why. Same price, add HD display, or lower the price.
2. It's iPad that could use a Lite version, not the iPhone. And I don't mean a Mini. The full sized iPad could be such an amazing tool in so many fields of education, business, service industries, etc. but the price tag is too cost prohibitive for many companies/employers. Most iPads I see in my place of work are more status symbol than actual business tool.

posted on 27 Jul 2013, 10:58 1

26. roscuthiii (Posts: 1873; Member since: 18 Jul 2010)


It may be true what they say about Apple and Steve Jobs... Love or hate the guy, historically speaking Apple doesn't seem to do too well without him.

posted on 27 Jul 2013, 10:47 5

20. ilia1986 (unregistered)


It is the duty of every man, woman and child, to reduce this number to zero. On behalf of mankind and for the good all.

No good sir, we shall not rest, we shall not cease and we shall not stop until nothing remains of this evil empire!

posted on 27 Jul 2013, 10:56 3

24. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


someone need a reality check and stop the over the top bs

truly tragic the state this sites in due to people like you

posted on 27 Jul 2013, 11:03 5

27. ilia1986 (unregistered)


No sir. I do not need a reality check. Have people forgotten? Have people really forgotten how many Apple fan-boys and fanatics were on this site in 2011 and 2012? This is just a shot in order to get back at them! Have you forgotten Taco? And the myriad others who were like him? Have you forgotten how many cheers were heard here when apple banned the Samsung Galaxy Tab and the Galaxy Nexus?

No sir - on behalf of every android supporter here - now it's our turn to celebrate when the other side is down! And celebrate we do indeed!

posted on 27 Jul 2013, 11:10 2

28. iGeek (Posts: 163; Member since: 15 Mar 2013)


I'm back but truth be told .. Apple is making some bad moves don't you miss the "one more thing" ! Don't you miss the times Apple used to wow us ! Remember the iPhone 4 ! It changed the world of mobile phones ! Yet Apple still didn't do something extraordinary after that! iOS was 3/4 awesome! Still I hate the icons though I got used to them ! If the new products move the way Apple moved with iOS 7 they will help bringing the crown back! Cause everyone know the crown belongs to Apple wether in phones or tablets

posted on 27 Jul 2013, 13:17 1

40. darkkjedii (Posts: 12619; Member since: 05 Feb 2011)


Apple has rested on their laurels for too long, it's time they got back to innovating. I'm glad they made the moves they did with iOS 7, but now it's time to wow us again like you said. Some very nice hardware combined with iOS 7 will do the trick. Apple got a little too high on the hog, too comfy and cozy on top of the heap. They let google catch up, and pass them in some key areas, and now they see what they need to do. I hope they stop resting and keep firing away. We the consumer will benefit, regardless of the platform we choose.

posted on 27 Jul 2013, 16:20 5

63. tedkord (Posts: 5261; Member since: 17 Jun 2009)


Apple did what they have done since they came about - innovate once, then expect the rest of the market to just move aside and let them have the space, and when that doesn't happen, sue the hell out of everyone. That sense of entitlement didn't work with the PC, it didn't work with smartphones and it won't work with tablets. You will always wind up a niche player when you just stop innovating and let the competition get the jump on you.

Just because you took an existing idea and made it successful doesn't entitle you to that entire market space, and it isn't a foul for someone else to improve your idea the way you did initially.

Apple's arrogance has always been its achilles heel. They're their own worst enemy.

posted on 27 Jul 2013, 20:41

66. darkkjedii (Posts: 12619; Member since: 05 Feb 2011)


I can dig that +1

posted on 27 Jul 2013, 11:11 3

29. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


so basically your so much of an immature person you justify your deluded fanboy comments by basically pointing the finger at others and saying''he did it first'..........you should go grow up

as for the android supporter comment, on behalf of the few tech supporters on here will you kindly take your fanboy crap elsewhere

posted on 27 Jul 2013, 12:03 1

31. ilia1986 (unregistered)


Do unto others as they do unto you.

posted on 27 Jul 2013, 12:10 1

32. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


whatever kid, go grow up, this site doesnt need immature kids with a playground mentality

from this point on all comments by you will hold little credibility thanks to the babyish attitude you have displayed here

enjoy

posted on 27 Jul 2013, 13:50 2

48. ilia1986 (unregistered)


lol I'm not the one taking it personally.

Not to mention I've been on this site longer than you by far afaik.

Have a good day.

posted on 27 Jul 2013, 15:29 2

59. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


I think he made a mistake calling you "Sir".
You sure are a freak.

posted on 27 Jul 2013, 16:06

62. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


Hurts coming from someone whos opinion and comments mean nothing...so bland and generic im starting to wonder why you always follow and never stand on your own

Seems this '' freak " just summarised you easily, you keep been irrelevant

posted on 28 Jul 2013, 07:52

73. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


Mind your own business if illia1986 is a fanboy.
Your a Nokiawp8 Symbian fanboy. OK for you but not for others. Pathetic. Why can't you ignore and relate to his comment providing facts and not your crap calling going off topic. You don't provide jack when users post all you do is kick off
Taco
The mix
Nintysix
Gallitoking
Remixfa
Sniggly
Cmpunk
Biophone
Superabdroidevo
And so many others they didn't give a toss if you was a fanboy what they really cared was to have a solid factual discuss not your bs bullying
Why the hell pa doesn't send you away you crazy person
Don't post you are in no state of normality.
Seek help calm down be cool . we understand your anger cause Nokia is classed as near junk. So your patience is sky rocketing
®

posted on 28 Jul 2013, 09:24

74. chaoticrazor (Posts: 2347; Member since: 28 Aug 2012)


You really need to stop copy and pasting these boring comments made of complete bs..but nice list of fanboys except you forgot to put yourself and all your dupe accounts on the list.

Your boring your trying your hardest to troll and get a real reaction but you fail miserably......get some new material or dont bother

Ohh and a problem with your flimsy theory on me been a symbian wp8 fanboy.....im currently using an android phone so hush now attention seeker

posted on 27 Jul 2013, 12:47 1

38. darkkjedii (Posts: 12619; Member since: 05 Feb 2011)


Well said chaotic PA's starting to crack down though.

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