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Apple iPad dominates tablet generated web surfing; Amazon Kindle Fire is a distant second

Apple iPad dominates tablet generated web surfing; Amazon Kindle Fire is a distant second
Mobile ad network Chitika kept an eye on internet traffic generated by tablets over a three month period ended in August, using a seven-day rolling average to measure the web traffic coming from different slates. The metrics firm discovered somethin quite interesting. When the Nexus 7 (2013) refresh was launched, it did nothing to increase internet surfing by Android tablet users. But when Amazon lowered prices on it's Kindle Fire slabs, there was a noticeable improvement in web browsing coming from Android tablets.

The information, coming from analysis of tens of millions of mobile ad impressions, reveals that at the end of June, the various generations of Apple iPads in use accounted for a whopping 84.3% of internet traffic coming from a tablet. The Amazon Kindle Fire slates were a distant second at 5.7%. Samsung Galaxy tablets were third with a 4.2% share. Apparently, tablet users have more of an affinity for apps than they do for browsing the web, but that doesn't explain the large gap between those surfing the web on an iPad and those using an Android device.

Other figures of note. The Microsoft Surface tablets account for .5% of the internet use that comes from a slate while the BlackBerry PlayBook accounts for .4%. Among Android tablets only, the Kindle Fire family is responsible for 42.5% of tablet based browsing. 27.7% of Android browsing comes from Samsung Galaxy tablets while 7.2% comes from the Google Nexus 7.


source: Chitika via Forbes

49 Comments
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posted on 17 Sep 2013, 14:02 4

1. danwatson (Posts: 117; Member since: 03 Jan 2012)


Wow, I'm surprised it is still that significant. I would have expected this 2 years ago...not anymore.

posted on 17 Sep 2013, 14:11 15

4. Ninetysix (Posts: 2460; Member since: 08 Oct 2012)


Surfing the web? We don't have time for that. As an android user, most of my time is used up by changing ROMs 3x per day. Running benchmarks, downloading task killers, automation apps, battery saving apps, ad killers, overclocking apps, and more benchmark app and ROMs.

We would love to surf more but we just don't have the time.

posted on 17 Sep 2013, 14:15 3

6. PapaSmurf (Posts: 10457; Member since: 14 May 2012)


I just found a grammatical error in your post but I'm not going to bother fixing it. Grammar Nazi is on vacation for the day.

posted on 17 Sep 2013, 14:23

10. Ninetysix (Posts: 2460; Member since: 08 Oct 2012)


I see it..thanks :)

posted on 17 Sep 2013, 14:34 4

11. tacarat (Posts: 785; Member since: 22 Apr 2013)


I run my browsers in desktop mode so the porn sites render the way I like. Did I say porn? I meant porn.

posted on 17 Sep 2013, 20:19

48. darkkjedii (Posts: 22051; Member since: 05 Feb 2011)


Sweet post lol +1.

posted on 17 Sep 2013, 15:15 2

19. amasog (Posts: 351; Member since: 22 Aug 2013)


excuses... more excuses... never run out of excuses.. LOL!

posted on 17 Sep 2013, 19:31 1

45. JunitoNH (Posts: 1896; Member since: 15 Feb 2012)


They sure don't. Listen, I really don't care for Apple phones, Android is my preference. However, when it comes to tablets, Android tablets just plain stink, period, including Nexus 7. I thought you guys needed a bigger screen to surf, Lol

posted on 17 Sep 2013, 16:34 3

23. darkkjedii (Posts: 22051; Member since: 05 Feb 2011)


Lmao, dude that was funny. You're gonna pi$$ off a few with that one.

posted on 17 Sep 2013, 16:50 3

25. protozeloz (Posts: 5396; Member since: 16 Sep 2010)


Im an android fan and I haven't rooted/flashed/installed an app killer... so what he says look more like a silly cry for attention

posted on 17 Sep 2013, 17:07 2

28. darkkjedii (Posts: 22051; Member since: 05 Feb 2011)


More like a hella funny cry

posted on 17 Sep 2013, 17:26 2

32. GeekyGene (Posts: 88; Member since: 25 Aug 2013)


Surfing the web... Ain't no android user got time fo' dat.

posted on 17 Sep 2013, 18:29 1

39. darkkjedii (Posts: 22051; Member since: 05 Feb 2011)


I see what you did there lol. +1

posted on 17 Sep 2013, 18:53 2

41. papss (unregistered)


I haven't laughed that hard at a post in a while.. Ironic part is I'm posting with my ipad

posted on 17 Sep 2013, 20:15 1

47. darkkjedii (Posts: 22051; Member since: 05 Feb 2011)


Me too +1

posted on 17 Sep 2013, 14:16 2

7. NexusPhan (Posts: 625; Member since: 11 Jul 2013)


All of my friends (and myself) who use an android tablet set the user agent as iPad so that it reports itself as an iPad to sites. This way you get iPad optimized websites instead of android phone optimized sites. I have a feeling that may be throwing the number off. A lot of android tablet users are power users and likely use this trick too.

posted on 17 Sep 2013, 14:23 1

9. Ninetysix (Posts: 2460; Member since: 08 Oct 2012)


I have my AOSP browser on my S4 set to desktop. Not sure what that will be reported as.

posted on 17 Sep 2013, 17:35 1

33. tedkord (Posts: 12225; Member since: 17 Jun 2009)


Depends on the browser. Dolphin shows up as Safari on Mac. It depends on what uastring the browser substitutes.

posted on 17 Sep 2013, 16:45

24. nessman (Posts: 6; Member since: 12 Sep 2012)


yea, I'm sure that's it ... LOL

posted on 17 Sep 2013, 18:30

40. darkkjedii (Posts: 22051; Member since: 05 Feb 2011)


Uhhhh yeahhhhhhhhhhhh mmm hmmmmm.........

posted on 17 Sep 2013, 18:55

42. papss (unregistered)


Yeah no... Don't kid yourself.

posted on 17 Sep 2013, 19:01

43. joey_sfb (Posts: 6004; Member since: 29 Mar 2012)


Plus Android have multiple web engine available, Webkits, Gecko, Presto, etc... And the browsers that use those engines could be set to desktop mode if the user chooses.

iPad use Safari web engine, other iPad browsers apps are only allow to use a subset feature of the safari engine. That why i only use Apple iPad Safari browser cause its the best internet browser for iPad.

posted on 17 Sep 2013, 20:22

49. darkkjedii (Posts: 22051; Member since: 05 Feb 2011)


"iPad use safari web engine"? If you only have a Bentley as your mode of transportation, I'd say you're in pretty good shape.

posted on 17 Sep 2013, 19:17

44. Napalm_3nema (Posts: 2227; Member since: 14 Jun 2013)


I do the same thing, but there really aren't that many Nexus owners or power users to skew the results this much.

posted on 17 Sep 2013, 14:40 3

12. verbalize (Posts: 126; Member since: 03 May 2013)


When you have a glitch free product people will buy it and use it. When I had my Samsung pad it was glitchy and not fun to use. I have it to a family member ( poor sucker) and bought a iPad. What a differance

posted on 17 Sep 2013, 14:03

2. Sauce (unregistered)


LMFAO

posted on 17 Sep 2013, 14:05 9

3. Ninetysix (Posts: 2460; Member since: 08 Oct 2012)


But but but that fandroid on PA said that Apple is dead? How can this be?

posted on 17 Sep 2013, 14:12

5. PapaSmurf (Posts: 10457; Member since: 14 May 2012)


Ninetysix always cracks me up with comments like these.

+1

posted on 17 Sep 2013, 17:38

34. tedkord (Posts: 12225; Member since: 17 Jun 2009)


These are the type of stats you report when you don't have any good stats to brag about. Like, "our tv show is number one with triple amputees between the ages of 18 and 18-1/2.

posted on 17 Sep 2013, 14:17 3

8. Finalflash (Posts: 3211; Member since: 23 Jul 2013)


I really do not know how anyone can take Chikita seriously anymore. Everyone else is reporting sane numbers like 30% and 40% for either Android or iOS and even a few for WP but Chikita has been reporting 90% for iOS since last decade. I really do not know by which metric they measure versus everyone else that they get such a high discrepancy. Oh well, not that it matters, hopefully it just pushes everyone to be better.

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