Apple iPad dominates tablet generated web surfing; Amazon Kindle Fire is a distant second
The information, coming from analysis of tens of millions of mobile ad impressions, reveals that at the end of June, the various generations of Apple iPads in use accounted for a whopping 84.3% of internet traffic coming from a tablet. The Amazon Kindle Fire slates were a distant second at 5.7%. Samsung Galaxy tablets were third with a 4.2% share. Apparently, tablet users have more of an affinity for apps than they do for browsing the web, but that doesn't explain the large gap between those surfing the web on an iPad and those using an Android device.
Other figures of note. The Microsoft Surface tablets account for .5% of the internet use that comes from a slate while the BlackBerry PlayBook accounts for .4%. Among Android tablets only, the Kindle Fire family is responsible for 42.5% of tablet based browsing. 27.7% of Android browsing comes from Samsung Galaxy tablets while 7.2% comes from the Google Nexus 7.
Apple iPad dominates tablet generated web browsing
source: Chitika via Forbes
1. danwatson (Posts: 102; Member since: 03 Jan 2012)
Wow, I'm surprised it is still that significant. I would have expected this 2 years ago...not anymore.
4. Ninetysix (Posts: 1669; Member since: 08 Oct 2012)
Surfing the web? We don't have time for that. As an android user, most of my time is used up by changing ROMs 3x per day. Running benchmarks, downloading task killers, automation apps, battery saving apps, ad killers, overclocking apps, and more benchmark app and ROMs.
We would love to surf more but we just don't have the time.
6. PapaSmurf (Posts: 8843; Member since: 14 May 2012)
I just found a grammatical error in your post but I'm not going to bother fixing it. Grammar Nazi is on vacation for the day.
11. tacarat (Posts: 213; Member since: 22 Apr 2013)
I run my browsers in desktop mode so the porn sites render the way I like. Did I say porn? I meant porn.
19. amasog (Posts: 145; Member since: 22 Aug 2013)
excuses... more excuses... never run out of excuses.. LOL!
45. JunitoNH (Posts: 967; Member since: 15 Feb 2012)
They sure don't. Listen, I really don't care for Apple phones, Android is my preference. However, when it comes to tablets, Android tablets just plain stink, period, including Nexus 7. I thought you guys needed a bigger screen to surf, Lol
23. darkkjedii (Posts: 12440; Member since: 05 Feb 2011)
Lmao, dude that was funny. You're gonna pi$$ off a few with that one.
25. protozeloz (Posts: 5379; Member since: 16 Sep 2010)
Im an android fan and I haven't rooted/flashed/installed an app killer... so what he says look more like a silly cry for attention
32. GeekyGene (Posts: 88; Member since: 25 Aug 2013)
Surfing the web... Ain't no android user got time fo' dat.
41. papss (unregistered)
I haven't laughed that hard at a post in a while.. Ironic part is I'm posting with my ipad
7. NexusPhan (Posts: 529; Member since: 11 Jul 2013)
All of my friends (and myself) who use an android tablet set the user agent as iPad so that it reports itself as an iPad to sites. This way you get iPad optimized websites instead of android phone optimized sites. I have a feeling that may be throwing the number off. A lot of android tablet users are power users and likely use this trick too.
9. Ninetysix (Posts: 1669; Member since: 08 Oct 2012)
I have my AOSP browser on my S4 set to desktop. Not sure what that will be reported as.
33. tedkord (Posts: 5138; Member since: 17 Jun 2009)
Depends on the browser. Dolphin shows up as Safari on Mac. It depends on what uastring the browser substitutes.
40. darkkjedii (Posts: 12440; Member since: 05 Feb 2011)
Uhhhh yeahhhhhhhhhhhh mmm hmmmmm.........
42. papss (unregistered)
Yeah no... Don't kid yourself.
43. joey_sfb (Posts: 3143; Member since: 29 Mar 2012)
Plus Android have multiple web engine available, Webkits, Gecko, Presto, etc... And the browsers that use those engines could be set to desktop mode if the user chooses.
iPad use Safari web engine, other iPad browsers apps are only allow to use a subset feature of the safari engine. That why i only use Apple iPad Safari browser cause its the best internet browser for iPad.
49. darkkjedii (Posts: 12440; Member since: 05 Feb 2011)
"iPad use safari web engine"? If you only have a Bentley as your mode of transportation, I'd say you're in pretty good shape.
44. Napalm_3nema (Posts: 1262; Member since: 14 Jun 2013)
I do the same thing, but there really aren't that many Nexus owners or power users to skew the results this much.
12. verbalize (Posts: 93; Member since: 03 May 2013)
When you have a glitch free product people will buy it and use it. When I had my Samsung pad it was glitchy and not fun to use. I have it to a family member ( poor sucker) and bought a iPad. What a differance
2. Sauce (unregistered)
3. Ninetysix (Posts: 1669; Member since: 08 Oct 2012)
But but but that fandroid on PA said that Apple is dead? How can this be?
5. PapaSmurf (Posts: 8843; Member since: 14 May 2012)
Ninetysix always cracks me up with comments like these.
34. tedkord (Posts: 5138; Member since: 17 Jun 2009)
These are the type of stats you report when you don't have any good stats to brag about. Like, "our tv show is number one with triple amputees between the ages of 18 and 18-1/2.
8. Finalflash (Posts: 1878; Member since: 23 Jul 2013)
I really do not know how anyone can take Chikita seriously anymore. Everyone else is reporting sane numbers like 30% and 40% for either Android or iOS and even a few for WP but Chikita has been reporting 90% for iOS since last decade. I really do not know by which metric they measure versus everyone else that they get such a high discrepancy. Oh well, not that it matters, hopefully it just pushes everyone to be better.
21. Andrew_W (Posts: 1; Member since: 17 Sep 2013)
Hi FinalFlash - I'm part of the team at Chitika Insights. In terms of North American tablet usage, our statistics largely match those from a recent Opera MediaWorks Report , along with prior reports by OnSwipe , IBM and others. The gap between shipments and usage could be indicative of differences in user behavior. Shipment figures only tell a portion of the story, so to speak. We only measure raw activity within our network coming from the various devices. We make no attempt to model purchase behavior, only how usage has changed. Taking the analyst estimates along with usage data into account, it's possible that Apple iOS users are simply more active on their devices in terms of Web browsing.
13. amasog (Posts: 145; Member since: 22 Aug 2013)
ehem!! ehem!!! android fans,,, go! bash the ipad users!! LOL!
14. glenwf (Posts: 11; Member since: 14 Jun 2012)
i have to say that the vast majority of the time i use apps, not the browser. And when i do use the browser it's in desktop mode. I feel like most android users i know do the same.
So ehhhhh, another meaningless survey/report by an irrelevant company
15. amasog (Posts: 145; Member since: 22 Aug 2013)
ehem!! hahaha! seems you are not happy because its not android tabs on top? ouch!!
16. Sauce (unregistered)
Mhm. Nailed it right on the head. Lol excuses excuses excuses. Unless it's an Android leading, there will always be excuses and or bashing.
17. DaNTRoN (Posts: 135; Member since: 23 Jul 2012)
Now, I don't know how these metrics are counted but a good point has been raised. Android let's you change how the server sees your device, potentially throwing number like these off.
Oh well I'm sure the upper guys at the companies realize this and don't take too much heed to reports that can't accommodate certain situations.
26. nessman (Posts: 6; Member since: 12 Sep 2012)
Why do you Ass Clowns keep saying that most Android users go into their settings and change their browser agent to desktop mode? What a bunch of BS. Maybe a few thousand geeks do this but the average Joe barely knows how to fire up the browser or use their email app.
Do you guys know how stupid you sound when you say things like that?
Have you ever considered that the whole methodology for how they come up with the market share numbers is also a bunch of crap? You may not know but Apple is the only company to report actual sales of iPad devices, not just shipments of iPads to a warehouse in Brooklyn NY.
Developers know this and mobile ad companies know this because Apple gets the lion share of the apps and ad dollars because they can't afford to close their eyes and pretend the numbers are not real.
30. Fuego84 (Posts: 291; Member since: 13 May 2012)
Very funny man actually going desktop mode is so easy, it takes a second or two to do really. This coming from an average user I'm not a power user and have never rooted a phone.
31. nessman (Posts: 6; Member since: 12 Sep 2012)
see post below, going to desktop mode has nothing to do with reporting devices.
You're gonna have to come up with another excuse.
18. amasog (Posts: 145; Member since: 22 Aug 2013)
indeed! haha! if its android on top,, sure they will celebrate! they will not question the data! haha!
22. DaNTRoN (Posts: 135; Member since: 23 Jul 2012)
Of course not. Its a self serving bias. Apple wants those number to be true so they are, to them, in public. And Google/OEMS want the data to appear to be flawed and it is, to them, in public. But I believe all parties understand the numbers are probably somewhere in the middle.
20. Immolate (Posts: 288; Member since: 17 Jun 2011)
Mobile versions of most sites aren't very good on tablets (or phones for that matter). I've always set my browser to "desktop" so that I can get the same site format on my tablet as I get on my computer. Of course, I don't expect my mom does this with ther Nexus 7, and I expect more tablet users are like her than are like me.
27. nessman (Posts: 6; Member since: 12 Sep 2012)
Attention please, even if you set your android browser to desktop mode, the anayltic SW still know what device your browser is running on so this isn't even an argument. It's called a straw man. - actually it's a sham. But if you android guys and girls want to believe that this is true, go ahead, close your eyes and just keep repeating it over and over again in your head and it will be true, to you.
35. tedkord (Posts: 5138; Member since: 17 Jun 2009)
You are incorrect. If you switch user agent strings, and you get a different version of the page, you were recorded as a different browser.
It's the reason some browsers removed native spoofing, because it was hurting their usage stats.
29. nessman (Posts: 6; Member since: 12 Sep 2012)
... an example in case the Android detractors want to question what is in fact the case ...
Here is a sample page from an actual web site that I have Google Analytics hooked into and you can see that the Analytics gathers the devices, as well as the browser, OS, and a bunch of other stuff.
Ironically, the percentage numbers reported in these stats are in-line with the stats that this firm found. Sorry that I had to post the url in this way but they would not allow a url in the post. You guys that are experts at changing your Android settings can figure out the url format.
37. tedkord (Posts: 5138; Member since: 17 Jun 2009)
38. tedkord (Posts: 5138; Member since: 17 Jun 2009)
Kind of ironic that a guy who wants to cast aspersions on the knowledge of others can't figure out how to insert a link into his post
36. Googler (Posts: 813; Member since: 10 Jun 2013)
It's not surprising, the iPad is a popular tablet for browsing. I know a lot of Android phone users who have iPads. I've never heard any negative comments about the browsing experience on the iPad.
It's also interesting but not reported here that for phones, Samsung has recently passed up the iPhone in web browsing. What does all this mean? I really don't know. Neither companies are hurting for money and I don't buy tablets or phones primarily for browsing. I use them for it, but it's not the biggest thing I look for in either device.
It is comical how many people get upset by these stats, like any of it really changes their life on a daily basis. The day I let something this unimportant bother me is the day I collect all my electronic devices and see if they really do blend.
46. Lakuta1978 (Posts: 57; Member since: 30 Jun 2012)
Surfing the web??... no, android user are busy to antutu their tap