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Android surges in Europe, Apple loses share

Android surges in Europe, Apple loses share
Android is surging in Europe while Apple is losing market share, and all other smartphone platforms remain marginal, according to IDC data for the first quarter of 2013.

Android smartphones took a commanding 69% share of the market in Q1 2013, boosting their share from the 55% they held in the same period last year. Apple’s iPhone continues sliding and slipped to 20% in Q1, down from 25% in Q1 2012. Windows Phone is still only a distant third, but it did manage to gain some traction, improving from 4% to a 6% market share.

Among phone makers, Samsung was the undisputed leader shipping 19.9 million smartphones in the first trimester. This translated into a whopping 46% piece of the market, while iPhone shipments stood at 6.2 million or 14%. Nokia was a close third and shipped 6.1 million smartphones.

Overall, though, the market has slumped with feature phones falling out of relevance and smartphones showing their slowest gains so far. Seasonally, Q1 is usually much slower than the Holiday quarter, but still there are traces of market saturation.

"We are now entering the second wave of smartphone adoption in the region. The first wave was driven by those users looking for devices that would meet their mobility needs. They did look for the best devices in terms of performance and user experience, and more importantly, they were able to afford and pay a premium to get a premium experience. We are now entering the second wave of smartphone adoption, which will be driven by those users with no need for a smartphone," IDC mobile device research head Francisco Jeronimo said.

Android surges in Europe, Apple loses share

source: IDC

27 Comments
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posted on 26 Jun 2013, 03:44 9

1. MartianMe (unregistered)


Of course!!!!......this is the only way to go..Android doesn't really have big competitions..apple is boring and stealing from Android now, Windows is still too small for now.Android is too big that it evens compete with it self.

posted on 26 Jun 2013, 03:46 1

2. ihatesmartphone (unregistered)


Come on Apple!!
Show me what you got!!
iOS 7? iphone 5s?

posted on 26 Jun 2013, 03:48 1

3. ihatesmartphone (unregistered)


Btw, where is HTC?
hmm....:(

posted on 26 Jun 2013, 03:59 1

4. Berzerk000 (Posts: 3657; Member since: 26 Jun 2011)


HTC is more popular in the U.S, where it holds a good (yet distant) 3rd place under Apple and Samsung.

posted on 26 Jun 2013, 07:26

12. roldefol (Posts: 2855; Member since: 28 Jan 2011)


Didn't HTC used to be synonymous with Android though? Or was that only in the UK?

posted on 26 Jun 2013, 07:41

13. Berzerk000 (Posts: 3657; Member since: 26 Jun 2011)


Before yes, but that was just in the early years. With the original G1 and the Nexus One, HTC was essentially Android. But then Samsung came along with their Galaxy S and Motorola with their DROID, and HTC kind of got drowned out because they couldn't compete with the kind of marketing Samsung and Verizon put out.

Not only that, but Sense was getting bloated with its heavy customization options and slowing Android down compared to Motorola and Samsung's offerings, so naturally consumers started avoiding HTC. HTC was pushing the customization of Android further and further, but majorly over estimated the limits of technology back then.

It's only just now that HTC is starting to overhaul their brand, but they had to get to the brink of bankruptcy to do it, and they might even be too late if they can't keep up the constant ads. It's sad really.

posted on 26 Jun 2013, 07:53

14. roldefol (Posts: 2855; Member since: 28 Jan 2011)


HTC really lost their way in 2011 with Sense 3.x. I have one of those phones, and while their hardware was still better (IMO) than Samsung and Moto, Sense was a bloated mess of gimmicky fx. I tried out a One, and Sense 5 is worlds ahead of the old HTC. I hope they continue to do well. The fruits of the new HTC wouldn't show up in Q1 results though.

posted on 26 Jun 2013, 07:59

16. Berzerk000 (Posts: 3657; Member since: 26 Jun 2011)


The last really good HTC experience before 2013 was with the Nexus One, and that's because it was running stock. I'm glad Google did their Google Edition project, stock Android is where HTC started and when they really shined.

posted on 26 Jun 2013, 18:02

26. ph00ny (Posts: 565; Member since: 26 May 2011)


You can't soley blame it on marketing. Back then android was grouped together as "Droid" by Verizon and neither Samsung or Moto advertised as much specially samsung

posted on 27 Jun 2013, 04:26

27. Berzerk000 (Posts: 3657; Member since: 26 Jun 2011)


I also blamed it on HTC piling too much into Sense and making it laggy. Marketing had a big part of it too, Verizon's massive Droid campaign overshadowed HTC's products. Yes, HTC had a few Droid devices of their own, but they were hugely out numbered by Motorola; within 2 years Motorola had offered 8 different Droid devices compared to HTC's 4. Obviously more people would go towards Motorola's offerings than HTC's, especially considering Sense was very heavy compared to stock Android on the original Droid and Motoblur used on Motorola's Droid devices thereafter.

posted on 26 Jun 2013, 17:05 1

24. VZWuser76 (Posts: 986; Member since: 04 Mar 2010)


Originally HTC was synonymous with Windows (Windows Mobile). That's where Sense came into being (called Touchflo back then). While they did jump on the Android train, they didn't go all in on it like Nokia did with Microsoft. They had quite a bit of success in the first couple years of Android, but like others have said, when Sense started to get so resource hungry with animations and such that it impacted performance, that's when they started losing ground. That coincided with Moto also losing ground and Samsung picking up steam.

posted on 26 Jun 2013, 04:17

5. WHoyton1 (Posts: 1618; Member since: 21 Feb 2013)


Good job android and its good to see wp progressing,and as always stale iOS nis starting to pale.....what I expected really...

posted on 26 Jun 2013, 04:41

6. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)


you mean for every 3.3million galaxy,1 million wp sold.hard to believe but glad to hear!

posted on 26 Jun 2013, 04:45

7. WHoyton1 (Posts: 1618; Member since: 21 Feb 2013)


That's a big margin Microsoft need to cut.....

posted on 26 Jun 2013, 05:45 1

8. ddeath (Posts: 152; Member since: 14 Apr 2012)


Seriously, time for Nokia to realise that they are a phone company, not an OS one. They can always make an Android OS phone, and I'll bet many will be buying one!

posted on 26 Jun 2013, 06:35

10. xperiaDROID (Posts: 4822; Member since: 08 Mar 2013)


Even if Nokia makes both WP and Android, I would still by their WP variant of phones. Really, no kidding.

posted on 26 Jun 2013, 07:22

11. roldefol (Posts: 2855; Member since: 28 Jan 2011)


And there's no guarantee that Nokia would have done a smooth Android skin. I'm sure they would have wanted to differentiate just like HTC and Samsung. Points to you for voicing what I've observed too - WP8 looks good on Nokia.

posted on 26 Jun 2013, 07:54

15. Googler (Posts: 813; Member since: 10 Jun 2013)


Age old argument, do people buy phones for the skins or for the phones themselves? If Nokia really was all that in terms of outstanding phones, they wouldn't have to rely on skins as much as say Samsung does.

Personally, an Android phone made by Nokia with Pureview technology would be enough.

posted on 26 Jun 2013, 08:28 2

18. Pedro0x (Posts: 270; Member since: 19 Oct 2012)


Why? It is even more closed than IOS, and if you buy android you can download WP launcher and still have more options than WP.

posted on 26 Jun 2013, 17:14

25. VZWuser76 (Posts: 986; Member since: 04 Mar 2010)


But see that's the thing, at least then there would be a choice. I used to love Nokia phones, then they all but disappeared from the US cdma landscape (Verizon's my only option), so I switched to Moto. When I went to a smartphone, I almost went with BB or WM, but a rep suggested looking at Android ( this was spring of 2010 ). I ended up with the original Incredible and have been using Android ever since. But I still like Nokia, just not WP.

The point is there's no reason they couldn't offer Android phones alongside WP, Samsung & HTC do it. And I think a Nokia Android would be a real contender to unseat Samsung from the top spot. More options are not a bad thing.

posted on 26 Jun 2013, 06:26

9. tahnik (Posts: 125; Member since: 17 Jul 2011)


Sony !00% !!!!!!!

posted on 26 Jun 2013, 08:02 1

17. Slammer (Posts: 817; Member since: 03 Jun 2010)


Have to give props to Apple. For 26 years it has held under 5% world wide marketshare with its products. Thanks to the iPhone, it gained a favorable notoriety. Apple deserves respect for holding a great position within the market. However, as I stated in a recent post, Android is the success story here. When dealing with OS platforms, Android has much less time behind the wheel but has been able to catapult to the top with the most powerful and diverse platform for the world. It has grown immensely and most all stability fragmentation from its earlier iterations, have been redrawn and eliminated for a very comprehensive utilization of across the board computation in a handheld device.

John B.

posted on 26 Jun 2013, 08:49

20. Pedro0x (Posts: 270; Member since: 19 Oct 2012)


Well, Apple makes good products so they deserve it.

posted on 26 Jun 2013, 08:33

19. livyatan (Posts: 560; Member since: 19 Jun 2013)


Victor!
-.-
Whoever pays you for these arricles is a huge fool.
Seems like the embarrassment of the iPhone Geekbench article wasn't enough for you (every proper geek interested in phones knows there's nothing new or wrong about that score)..now you go on with Nokia shipping "6.1 million smartphones" in Europe in Q1.

Do you have any idea how clueless you are?
READ THE CHARTS AGAIN and fix your article!

Nokia sold a pathetic 1.6 million smartphones actually

posted on 26 Jun 2013, 10:33

21. Berzerk000 (Posts: 3657; Member since: 26 Jun 2011)


Give the man a break, not everyone can be perfect with their articles. He accidentally read the wrong chart, it's a common mistake.

posted on 26 Jun 2013, 11:22

22. dorianb (Posts: 333; Member since: 24 Oct 2012)


Sony on the come up!!!!

posted on 26 Jun 2013, 15:08

23. NE_BE (Posts: 18; Member since: 21 Mar 2013)


We don't get subsidized or at least not here in belgium... so not everybody can... afford an iPhone. though their face says it all when you pull one out x)

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