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Analyst survey in Europe disses sales potential for the Nokia Lumia line of Windows Phones

Posted: , by Daniel P.

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Analyst survey in Europe disses sales potential for the Nokia Lumia line of Windows Phones
Alexander Peterc from Exane BNP Paribas issued a note to the bank's clients that only 2.2% of the people he surveyed have the intention to buy a Nokia Windows Phone this season - Nokia's Lumia WP line is currently represented by the Lumia 800 and Lumia 710 smartphones.

Out of the 1300 people he surveyed in the five countries the Lumia 800 is on sale starting December 5, he left 456 as the survey sample, since they were the ones intending to get a smartphone. The brokerage house slashed its forecast accordingly, to 800 000 units sold, down from the previous estimate it had of 2 million Nokia Lumia devices sold until year-end, and lowered Nokia's shares rating to "underperform" with the following comments:

With only 2.2 percent of surveyed buyers firmly intending to purchase the Lumia, Nokia's first flagship Windows Phone is ... far behind the current blockbusters, Apple's iPhone 4S and Samsung's Galaxy S II.

We've heard such predictions before, and Nokia has been refuting claims that the Lumia 800 isn't selling well, with some indirect proof for the opposite, but until the numbers are in officially, nobody knows for sure.

source: Reuters

12 Comments
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posted on 16 Dec 2011, 04:45 2

1. RazaAsad (Posts: 100; Member since: 24 Nov 2011)


It may be behind the blockbusters but I believe it will soon catch the pace and enjoy some of the cake. Android did that, it took start and seen tough competition but then apple was so afraid it was crying like a baby to sue Samsung everywhere. What happened? Android has a bigger share than iOS.
Nokia is coming back. It will take some time but soon it will be back like old times.
I am waiting to change my cell phone and waiting for Nokia 900. I will check its reviews if its up to my expectations, I will buy one otherwise my choice will be android (Samsung most probably)
I will never buy crap*le (sorry i had to drop one "p", the msg below says it may hurt some ishe*ps.

posted on 16 Dec 2011, 04:53 6

2. -RVM- (Posts: 329; Member since: 19 Oct 2011)


U can't believe bank analysts. They are earning money from stock changes caused by their fake rumours.

posted on 16 Dec 2011, 05:42 2

3. ivanko34 (Posts: 617; Member since: 04 Sep 2011)


2% ? It is less than the error margin of surveys
So he says nobody will buy

posted on 16 Dec 2011, 08:20 4

4. ZEUS.the.thunder.god (unregistered)


these analysts are full of crap.

posted on 16 Dec 2011, 09:17

5. T00muchF00D (Posts: 98; Member since: 27 Nov 2011)


I wasn't aware that what 1300 ppl are getting for the holiday controls our shopping in the rest of the world lol I for one WILL NO MATTER WHAT get the Nokia lumia 800. When income tax comes in im buying one unlocked so I can use it on sweet AT&T 3G. Put that in your books

posted on 16 Dec 2011, 09:41

6. thelegend6657 (unregistered)


I used to

posted on 16 Dec 2011, 09:44

7. thelegend6657 (unregistered)


Bullshit

posted on 16 Dec 2011, 09:51

8. remixfa (Posts: 13903; Member since: 19 Dec 2008)


i dont know how accurate the numbers are, but I do know that if the 900 were released it would be selling more than the other 2 combined. the 2 top selling phones are not middle to low range phones, they are "high end". if u want to get in the ring, put out a high end WP7 phone.. something thats been hard to find.

posted on 16 Dec 2011, 10:47 2

9. Pdubb (Posts: 239; Member since: 08 Aug 2011)


This is so incomplete I don't know where to begin. Did any of the other 800 people already own a smartphone? Is this in the next month, year, or simply next phone? I plan on buying a new smartphone but not for 6 months when my contract is up. Would that put me out or in the survey? My next phone will be a WP7 not sure which one yet(I'm on Sprint and they have nothing). But this survey is too full of nonsense to mess with an outlook for a company!!

posted on 16 Dec 2011, 13:26 1

12. Whodaboss (Posts: 176; Member since: 18 Nov 2011)


I had the same thoughts! Is it just me or does it seems like every analyst coming out of Europe is somehow trying their best to derail Nokia and Windows? Maybe it's just me...

posted on 16 Dec 2011, 13:00 1

10. Ikvnik (Posts: 14; Member since: 01 Dec 2011)


Useless analysts sre always saying crap. I'll get the lumia no matter what

posted on 16 Dec 2011, 13:01

11. Ikvnik (Posts: 14; Member since: 01 Dec 2011)


Useless analysts are always saying crap. I'll get the lumia no matter what

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