Nokia responds to poor Lumia 800 sales claims: "Our best launch in recent history"

Nokia responds to poor Lumia 800 sales claims:
The launch of Nokia’s Lumia 800 continues to garner speculation as to its early success or failure. Nokia initially said they were excited about the response they’d seen in the initial UK release, even amid reports that sales were tepid relative to other top tier smartphones. Now they are responding once again to defend the sales performance of their new Windows Phone 7 handset.

Pierre Ferragu, Bernstein Research analyst, started off the second round of criticism. Ferragu claims that his analysis of Google Trends found the amount of search “buzz” for the Lumia 800 was the same as that seen for the N8, a previous top shelf Nokia smartphone that saw limited sales. Widespread coverage of Ferragu’s findings have been blamed for a drop in Nokia share prices this week.

In responding to Ferragu’s claims, Nokia spokesman James Ethridge said, "Based on earliest data, the sales start of the Lumia 800 is the best ever first week of Nokia smart phone sales in the U.K. in recent history." He also indicated that according to Net Promoter Scores – a measure of how likely an owner is to recommend the product to a friend – the Lumia 800 is the most successful Nokia device in recent history.

The team from Espoo isn’t out of the thicket yet; as we reported yesterday, Pacific Crest analyst James Faucette downgraded sales expectations for the quarter, suggesting that Nokia may only ship half a million Lumia 800 units to retailers. That’s down sharply from the 2 million units originally forecast.

We think it might be a tad premature to write off any phone after a week or two of (unreleased) sales numbers. The phone hasn’t even hit the North American market. Yet it’s hard to deny that a continuing stream of bad news can only hurt the willingness of carriers to pick up the phone, and might decrease consumer demand in markets that are still waiting for its release.

What do you think – Is the Lumia 800 getting an unfair rap? Did Nokia misread the market? Sound off below.

source: MarketWatch via Symbian Freak

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27 Comments

1. downphoenix

Posts: 3165; Member since: Jun 19, 2010

it probably is their best launch in recent history, they havent had anything else significant in a year.

23. hepresearch unregistered

true... and also very sad.

2. remixfa

Posts: 14605; Member since: Dec 19, 2008

2 things 1) i think everyone should get off of nokia's ass and quit doom n glooming the phone to obscurity before it even has a chance. 2) if the numbers really are that bad, and its nokia's best launch, what they are really saying is "were OK with mediocre sales, were used to them". Which is indeed sad.

3. networkdood

Posts: 6330; Member since: Mar 31, 2010

That includes P.A....or is that P.I.T.A.?

7. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Meh. iFans dump on Android devices and Android fans dump on iDevices, so why should Nokia get a pass? Same goes for RIM. People get to voice their opinion, and IMO, Nokia is a bit on the underwhelming side.

14. thatdude1 unregistered

I think it's enough already with the doom-and-gloom for Nokia. They are going to make a comeback in the smartphone area, and when they do, all the naysayers will eat their words.

11. andro.

Posts: 1999; Member since: Sep 16, 2011

Agreed Nokia may consider it their best launch but that's because of very poor performance in the smartphone market previously with n8 c7 etc so in contrast its seems better to them. Seeing no little to no windows phones sell in our shop it doesn't bode well for Nokia in the smartphone sector. Having been speaking to a nokia rep recently nokia know and acknowledge this but they manage to achieve yearly targets through the 'feature phone' sectors alone,ie. nokia c2-02s,c3,7230 etc. For instance if the n8 had been android it would have been a huge seller

20. hepresearch unregistered

1) it is rather early for passing judgement... but it does not look so great so far. 2) the numbers, so far, are bad... it is their best launch in recent months... and it is indeed quite sad.

4. Netolic

Posts: 152; Member since: Oct 18, 2011

Nokia is a dying breed

5. Ocean02

Posts: 28; Member since: Nov 17, 2011

Nokia should bring an Xpressmusic WP7.5 just like old days.:)

6. omarc26

Posts: 360; Member since: Dec 05, 2009

Thats what they get for not releasing there awesome phones on a US carrier.. me personally I gave up and don't care anymore for nokia and sony ericcson phones. I gave up on them nokia and sony ALWAYS release there awesome phones on an european carrier and some canadian and mexican carrier but never a carrier here in the US. The only phones we get feom them are some cheap phone while they give europeans awesome phones like this one and the n8 ,AND I am not buying them unlocked to use with at&t even tho I have at&t because I am not paying 500-600 for a phone and yes I have the money but I rather buy clothes with that. Its not fair cuz those phones that are 500-600 bucks unlocked are very cheap on a european carrier.

8. BlowJobs

Posts: 25; Member since: Jun 30, 2011

Could Nokia and RIM just die already?

9. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

I think they are in a race to the bottom to see who dies first. The hope is that the survivor gets the spoils of the dead. However, there won't be much in the way of spoils, as the customers by and large will have migrated to either iDevices or Android.

13. -RVM-

Posts: 331; Member since: Oct 19, 2011

Why would u want any tech company to die ? Especially the one which owns one of the biggest patent portfolio as the result of their research ?

21. hepresearch unregistered

patent feast for the living...

18. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

and you?

10. PaulNotFromSweden

Posts: 55; Member since: Sep 16, 2011

It really is unfortunate that Nokia has sunk as low as it has here in the US. It is still a solid brand elsewhere. They were fatally late to the touch-screen party, and then to the mass-market smart phone party. Hitching their wagon to Windows may be their final downfall as that platform is not doing well in terms of sales. Friends who own Windows phones love them, but the numbers are so tiny it may not matter. It's terribly sad to see such a great company reduced to what it is by monumental mistakes by its management.

12. ZEUS.the.thunder.god unregistered

these analysts sound shi* to me. Nokia definately deserves a chance

15. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

Nokia realizes it's first batch of Windows 7 phones are not the highest in the number of features compared to other windows phones that are on the market they will sell out these models and proceed to make & sell the Apollo class windows 8 phones the ones that spec for spec will be as good as the Iphone and the android phones that are on sale. this is when windows phones will look like and be Winners because they will have all the high tech hardware that will go with their Award winning phone operating system the Metro smart tiles

16. Pdubb

Posts: 249; Member since: Aug 08, 2011

I can't help but wonder how you can tell how successful a phone is selling by searching google for "buzz". It seems that if a phone is selling in one region it would not be widely searched. It would also seem to me that there is really not much to search for about WP7 really. I wonder how much other phones are being searched it seems that there is no context to this research. I would love to see the numbers for each phone.

17. remixfa

Posts: 14605; Member since: Dec 19, 2008

if the nokia WP7 experiment fails.. expect to see an N8-Android edition. :)

22. hepresearch unregistered

They will not survive another epic failure of such proportions. If WP7 on Nokia goes bust, there will not be a Nokia Corporation left to adopt Android...

19. jackhammeR

Posts: 1548; Member since: Oct 17, 2011

I hope not

24. xtremesv

Posts: 299; Member since: Oct 21, 2011

Nokia didn\'t have to marry M$ in the first place (Elop for CEO... really bad idea). The best strategy would\'ve been to adopt 2 or 3 mobile OS\'s, Android included of course.

25. Just_a_boy

Posts: 183; Member since: Oct 18, 2011

I think that nokia could be better running meego.

26. buggerrer

Posts: 306; Member since: Sep 21, 2011

It's too little, too late for Nokia. The more cynical ones among us would sneer at the 'partnership' with Microsoft, and Stephen Elop's irrational exuberance regarding the WP7 platform. I am perfectly fine with Nokia wanting to make Windows phones. What I am against is it sacrificing its rich legacy for some flimsy promise of a 'third ecosystem'. What I am against is Nokia betting its future and fortune on a platform which even Samsung and HTC didn't even dared to gamble on. Also, there are credible rumors that a Symbian Nokia N8 successor will be out in mid-2012.

27. hhvdblom

Posts: 7; Member since: Jan 13, 2012

they sell well. the phones are build by compal and they shipped 2.1 million. the expect to ship the double amount of that the first quarter of 2012. so i think thats not bad. and thats only for the lumia 800 and 710 because the 900 will be build in finland.

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