AT&T reveals super aggressive marketing slogan

AT&T has been the subject of attacks by T-Mobile and its outspoken CEO John Legere. At last year's CES, the executive called AT&T's network "crap". While writing out T-Mobile's New Year's Resolutions for a promotional picture, he wrote "Give AT&T a break...or not." AT&T answered with a special deal for T-Mobile customers jumping to AT&T. The offer, worth as much as $450, was designed to reward those T-Mobile customers who ultimately subscribed to AT&T Next. Legere responded in his usual witty way, with a tweet to AT&T CEO Randall Stephenson, reminding him that AT&T gave T-Mobile cash and spectrum after it had pulled out of its $39 billion bid to buy the carrier, and now T-Mobile was taking something from AT&T: it's customers.

But now the nation's second largest carrier has gone on the offensive, and not just against T-Mobile. The operator's new slogan is "Bigger than T-Mobile, faster than Verizon Wireless and more reliable than everybody," and to be honest, it looked like a joke when we first read it. But AT&T Mobility CMO David Christopher says that this is an aggressive move by the carrier to emphasize its strengths. According to the executive, this would be its smartphone portfolio, the performance of the AT&T network and its Mobile Share price plan.

Obviously AT&T is feeling pressure from T-Mobile. The latter added 1 million new subscribers in the fourth quarter, and Legere has promised a major announcement at CES that is supposed to remove a pain point for customers.

source: FierceWireless