But now the nation's second largest carrier has gone on the offensive, and not just against T-Mobile. The operator's new slogan is "Bigger than T-Mobile, faster than Verizon Wireless and more reliable than everybody," and to be honest, it looked like a joke when we first read it. But AT&T Mobility CMO David Christopher says that this is an aggressive move by the carrier to emphasize its strengths. According to the executive, this would be its smartphone portfolio, the performance of the AT&T network and its Mobile Share price plan.
Obviously AT&T is feeling pressure from T-Mobile. The latter added 1 million new subscribers in the fourth quarter, and Legere has promised a major announcement at CES that is supposed to remove a pain point for customers.