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AT&T is building you a better network says the carrier's new ads

Posted: , by Alan F.

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AT&T is building you a better network says the carrier's new ads
Tired of AT&T's "It's not complicated" ads with those obnoxious kids? Didn't you wonder why a grown man was sitting at a table, talking to young children. Didn't anyone ever teach them about stranger danger? Those ads started back in November 2012 and AT&T is finally pulling the plug on the kids and their creepy friend.

A new series of ads debuted during Sunday's announcement of the brackets for the NCAA Basketball Tournament,and focuses on AT&T's network. According to Chad Harris, executive director-marketing at AT&T Mobility, "We're finding that consumers are curious to know why the network does or doesn't work." While AT&T says that it is pulling back from its ads that focus on T-Mobile, the latter says that it will continue to run its "planned media course."

For example, in one ad, a pair of nerdy looking guys from AT&T are fine tuning the small cells on the network and one of them is explaining to a female employee that the result will be improved coverage, capacity and quality of the network. The employee still doesn't quite grasp it all, so the other AT&T engineer says that it will help her post from the break room. The tag line? "AT&T is building you a better network".

Check out the first two new AT&T ads that replace those meddling kids with a couple of nerdy AT&T engineers, by clicking on the video slideshow below.


source: AdAge via FierceWireless

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posted on 17 Mar 2014, 12:19

1. ajac09 (Posts: 1339; Member since: 30 Sep 2009)


I like the other AT&T girl commercial better she is freakin hot. This commercial is such a fail.. why? The last time I saw some AT&T engineers they were 300lbs and couldn't fit up there.

posted on 17 Mar 2014, 18:38

9. tuminatr (Posts: 656; Member since: 23 Feb 2009)


yea its the king of the nerds version of can you hear me now

posted on 18 Mar 2014, 07:09

11. jcdz89 (Posts: 62; Member since: 01 Mar 2013)


I tot she was preparing for blow job..lol

posted on 17 Mar 2014, 12:49 1

2. 1ceTr0n (Posts: 501; Member since: 20 May 2012)


Left AT&T and went T-Mobile pink side. Good riddance

posted on 17 Mar 2014, 13:34 1

3. papss (unregistered)


Good luck with that man.. Hope you don't have to travel much.

posted on 17 Mar 2014, 13:37 1

4. 1ceTr0n (Posts: 501; Member since: 20 May 2012)


Nope, I don't travel. Seattle has plenty of pink coverage

posted on 17 Mar 2014, 14:27

5. papss (unregistered)


I'm sure you will be fine then. Me as a person that travels can't use tmob.

posted on 17 Mar 2014, 15:21 3

6. Deaconclgi (Posts: 210; Member since: 03 Nov 2012)


Same here. I had T-Mobile for 7 years. Best service and price until I moved 6 states away. Coverage was so bad that I had to terminate 5 lines and incur a $1000 ETF. I have always traveled a lot but my travels were in states with good T-Mobile coverage.

Not anymore. Now, with AT&T, everywhere that I have been up and down the central states and east coast, I have had great coverage.

I hated to let T-Mobile go, along with my $5.99 unlimited internet but what good is a phone when you can't make a call.

Choice is good, choose whatever works best for you. For some it is ATT, others it's T-Mobile or another carrier.

posted on 17 Mar 2014, 18:39

10. tuminatr (Posts: 656; Member since: 23 Feb 2009)


sounds like bad customer service too because if you moved and the service was so bad you had to disconnect they should have helped you out with the fees

posted on 17 Mar 2014, 15:41

7. Reluctant_Human (Posts: 845; Member since: 28 Jun 2012)


These commercials annoy me. All carriers use small cells. It's misleading to the average consumer.

posted on 17 Mar 2014, 18:16 1

8. snowgator (Posts: 3187; Member since: 19 Jan 2011)


No, I wasn't tired of the Kindergarten kids commercials. I had yet to see one that didn't make me chuckle.

This add is fine. AT&T is building a better network. Verizon is chuckling at it as they are about a year and a half ahead, but AT&T is doing it.

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