Clicks reveals nearly half its Communicator buyers use an iPhone, and how to pair one

A survey number the company shared with us explains today's sneak peek.

Hand holding the Clicks Communicator showing app notifications
The Clicks Communicator showing its notification feed in the second sneak peek video. | Image by Clicks
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Clicks posted the second Communicator sneak peek this morning (July 28), and the whole video is a demo of the keyboard phone working alongside an iPhone. The company told us that 45% of its pre-order customers are already carrying one, and that number is what shaped the video.

It casts the compact keyboard phone we last watched as a working unit in June in a slightly different light.

Clicks made this one for the iPhone crowd


Clicks posted the walkthrough on its own YouTube channel this morning, and in it CMO and co-founder Jeff Gadway spends the day living with a pre-production Communicator as a dedicated second phone. It is a properly independent device in his setup, with its own SIM, its own data plan and its own phone number, so nothing about it depends on the iPhone sitting nearby.

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Video by Clicks

Through the workday the Communicator stays on his desk within easy reach while the iPhone gets parked somewhere across the room, and when he heads out, both of them come along. That is a very specific way to live with two phones, and it only holds together if the messages reliably follow you between them.

Where do you see a keyboard second phone fitting in if you already own an iPhone?
11 Votes


Clicks was also willing to explain why it built the demo around this particular pairing, which is the most useful thing the company shared with us today.

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How the two phones split the work


The ordinary messaging apps were never going to be the difficult part of this, so Slack, WhatsApp, Telegram and Messenger all live on the Communicator and stay in sync with whatever is happening on the iPhone. Those apps were designed to run on several devices at once, which is why they turn up first in every demo like this one.

iMessage is where it gets interesting, and it is the piece Clicks chose to lead the video with. Gadway shows a third-party app pushing his iMessages and group chats to the Communicator at the same moment they land on the iPhone, and his Apple Watch picks up previews from both, so the conversation stays continuous no matter which device he happens to be holding.



For anyone already using an iPhone, the practical question is whether a second phone can sit alongside it and still keep you in every thread you care about. That has been the thing standing between iPhone owners and a companion device for years, because a second phone that misses half your messages is a second phone you quietly stop picking up.

About that iMessage app


The video never says what the app is, and the icon on screen has been renamed to simply iMessage. However, I recognized the interface as OpenBubbles, an open-source project I have used myself on Android during the stretches when an iPhone was my main phone. The layout is distinctive enough that it stood out to me straight away.

I have reached out to Clicks to confirm that, and I will update this story as soon as I hear back. Until then, the identification is mine and not something the company has said.

Why that 45% figure changes the pitch


Nearly half the people who have already put money down on a keyboard Android are carrying an iPhone, and once you know that, the shape of this video makes complete sense. Clicks is going after the empty second slot in an iPhone owner's pocket, which is a narrower audience than all of Android, but it is also one almost nobody else is competing for.

Leading with iMessage follows naturally from there. The keyboard is what the Communicator is famous for, though the thing that decides whether an iPhone owner keeps it charged past the first week is whether the messages keep up.

Still, I would like to hear a lot more from Clicks about the iMessage side before this ships, since it is quietly carrying a good chunk of the pitch now. I am hoping the next sneak peek gets into it properly, because that is the part I keep turning over.

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