Research firm claims 70% of Galaxy Note 7 owners will remain loyal to Samsung


It appears that Samsung is fighting a fierce battle against customers who purchased the Galaxy Note 7 and have yet to return it following the second recall announcement.

Although the South Korean company kicked off numerous incentives in many countries, consumers who had to go through excessive bureaucracies to exchange their Galaxy Note 7 during the first recall are now afraid they will have to relive the same nightmare once again.

Unfortunately for these very loyal customers, Samsung has already found ways to prevent any Galaxy Note 7 from remaining in the hands of consumers by pushing a software update that will limit the battery charge to 60%.

After all the issues with the Galaxy Note 7, one would think that many customers who have bought the phone will give up Samsung as their favorite smartphone brand. Obviously, many have already decided to go for other flagships like Apple's iPhone 7, LG's V20 or even Google's Pixel XL.

However, a big chunk of Galaxy Note 7 owners will continue to remain loyal to Samsung. Research firm BayStreet says that the vast majority of those who purchased the Galaxy Note 7 will stay with Samsung and choose to replace the phablet with the Galaxy S7 or S7 edge.

According to BayStreet, only 15% of those who decided not to go with another Samsung smartphone will choose an iOS device, while the rest (15%) will remain with Android.

More importantly, those who remain loyal to Samsung even after the Galaxy Note 7 fiasco will continue to use the company's smartphones because of their quality and not necessarily because of the incentives they are offered when returning their Note 7 units.

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