Research firm claims 70% of Galaxy Note 7 owners will remain loyal to Samsung
It appears that Samsung is fighting a fierce battle against customers who purchased the Galaxy Note 7 and have yet to return it following the second recall announcement.
Although the South Korean company kicked off numerous incentives in many countries, consumers who had to go through excessive bureaucracies to exchange their Galaxy Note 7 during the first recall are now afraid they will have to relive the same nightmare once again.
Unfortunately for these very loyal customers, Samsung has already found ways to prevent any Galaxy Note 7 from remaining in the hands of consumers by pushing a software update that will limit the battery charge to 60%.
After all the issues with the Galaxy Note 7, one would think that many customers who have bought the phone will give up Samsung as their favorite smartphone brand. Obviously, many have already decided to go for other flagships like Apple's iPhone 7, LG's V20 or even Google's Pixel XL.
However, a big chunk of Galaxy Note 7 owners will continue to remain loyal to Samsung. Research firm BayStreet says that the vast majority of those who purchased the Galaxy Note 7 will stay with Samsung and choose to replace the phablet with the Galaxy S7 or S7 edge.
According to BayStreet, only 15% of those who decided not to go with another Samsung smartphone will choose an iOS device, while the rest (15%) will remain with Android.
More importantly, those who remain loyal to Samsung even after the Galaxy Note 7 fiasco will continue to use the company's smartphones because of their quality and not necessarily because of the incentives they are offered when returning their Note 7 units.
This story is part of:The explosive Galaxy Note 7 saga (140 updates)
9 November Canadian couple abroad had to destroy their Note 7 phones to get home, files class action lawsuit against Samsung
8 November Samsung Canada will exchange Galaxy Note 7s, bought from a third-party
3 November Samsung promises to work hard towards regaining consumer trust
3 November Samsung promises to get rid of its Galaxy Note 7 stockpiles with minimal damage to the environment
1 November Chinese customers outraged after Samsung execs kneeled to apologize for the Galaxy Note 7 fiasco