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Ballmer: Microsoft Surface sales off to a "modest start"

Posted: , by Alan F.

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Ballmer: Microsoft Surface sales off to a
Despite the fact that the 32GB model of the Microsoft Surface without the Touch Cover was briefly sold out before inventory was replenished, Microsoft CEO Steve Ballmer says that sales of the Redmond based firm's new RT tablet are off to a modest start. Ballmer was speaking to French publication Le Parisien, and his comments were a bit surprising considering the brief sellout which he called a "good sign". Microsoft has not released any official sales numbers for the device.

Sales of the Microsoft Surface RT are modest according to CEO Steve Ballmer

Sales of the Microsoft Surface RT are modest according to CEO Steve Ballmer

Part of the reason that sales of the Microsoft Surface RT are "modest" could have something to do with how the tablets are distributed. The slate is available only at Microsoft Stores and online. The RT version of the Microsoft Surface uses an ARM based processor and competes with other traditional tablets like the Apple iPad and the Google Nexus 10. The Microsoft Surface 8 Pro uses an Intel processor and the experience is more inline with having a mobile version of the desktop in your office, similar to a laptop computer. That model is expected to launch early next year.

source: LeParisien (translated) via  Electronista

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posted on 11 Nov 2012, 20:06 3

1. wendygarett (unregistered)

Ok now I really really afraid the history is gonna repeat again that the surface is gonna eat a lot of the iPad sales, and ms is gonna eat the Apple once again

Please Apple, do something :(

posted on 11 Nov 2012, 21:11 3

7. Zero0 (Posts: 592; Member since: 05 Jul 2012)

If you aren't a stock holder, don't worry. Apple's lost profits have no effect on you.

I'd hope that Apple has a powerful response to the Surface (as well as the Nexus 10). Choice is good. I really look forward to seeing Google, Apple, and Microsoft competing in the tablet market.

posted on 11 Nov 2012, 23:26

11. chronopc (Posts: 97; Member since: 18 Oct 2012)

I thought the iPad 4th Generation that was just released is the response (presponse?) to the Surface and Nexus 10.

posted on 12 Nov 2012, 03:25

14. drahmad (Posts: 480; Member since: 20 Aug 2011)

there is a difference between response and powerful response

posted on 11 Nov 2012, 20:08 2

2. phil2n (Posts: 487; Member since: 30 Apr 2012)

Dont worry for the 2nd gen it will be hot cakes

posted on 11 Nov 2012, 20:08

3. Johnnokia (Posts: 1144; Member since: 27 May 2012)

Bad News to Nokia more than to microsoft, but hopfully the Lumia will break the sell records.

posted on 11 Nov 2012, 20:25 2

4. sarb009 (Posts: 316; Member since: 15 Jun 2011)

M$ carry on giving free windows mobile phones and now tablets too thats the only way to get rid of unsold stOck

posted on 11 Nov 2012, 20:32 4

5. MeoCao (unregistered)

I said in another post:

it's a light PC that can't do much
it's a powerful tablet that is heavy
it's a car-fridge hybrid

And now I found out that as a tablet it's not powerful at all, and the resolution is paltry (MS "researchers" want us to believe that resolution is not important). The tablet is very long with sharp edges and very uncomfortable to use.

Surface Pro? May be, but it will compete with laptops and not tablets.

posted on 12 Nov 2012, 02:52

13. OHaZZaR (Posts: 131; Member since: 19 Aug 2011)

That consensus can't be more perfect. I remember people saying "yeah the surface might be worse than the iPad, but wait for the surface pro, it will be better". Well, if you get what you pay for, then yes the Surface Pro will be better than the iPad (in some respects). After all, it'll be $500 more expensive than the cheapest iPad at least. It also won't be the best laptop out there, the lenovo ideapad 13 is the best windows 8 laptop, and at that price, I'd just get a MacBook. Actually, It's ridiculous for a microsoft computer to be as expensive as an Apple computer that has the same specs, it's just retarded. Now people will call Apple over-priced and underpowered. The surface pro costs the same and is as powerful, it also doesn't have a keyboard at that price! and the touch-type is ludicrous so a solid keyboard will cost less, ironically. In the end, microsoft will not get the Apple insults because it makes "better" products. Windows 8 is a terrible OS. So terrible in fact that I bought myself a macbook. Windows 7 is better than both, but I already have a windows 7 desktop, so why bother.

posted on 12 Nov 2012, 03:31

15. drahmad (Posts: 480; Member since: 20 Aug 2011)

write this in ur diary...a third generation surface rt will flush all these tablets and laptops...to gutters..

posted on 11 Nov 2012, 20:56 2

6. chunk1x (Posts: 248; Member since: 25 Jun 2011)

Technically, his saying that the sales stinks but said in the most positive manner possible. I was expecting this especially for first generation MS products. In most cases, it takes second or third generation for a typical MS product to take off.

posted on 11 Nov 2012, 22:13 3

8. jove39 (Posts: 1976; Member since: 18 Oct 2011)

Modest start...means not a great start...not sure why ms decided to launch surface with subpar specs...google & apple have better products in surface's price range.

Entry level surface rt should be 350 and surface pro should be 500...then a great start is possible.

posted on 11 Nov 2012, 22:28

9. meowcenary (Posts: 187; Member since: 13 Apr 2012)

I have faith in your products/IPs, just don't have faith in you Balmer......

posted on 11 Nov 2012, 23:09

10. So-Sayz-Eye (Posts: 31; Member since: 08 Nov 2011)

Modest is expected when prices are so high compared to other companies offerings. I understand your're offering a different exeprience but for the most part they should understand that's not how consumers are going to see it. Microsft has internalized everything and its causing them problems.

posted on 11 Nov 2012, 23:31

12. chronopc (Posts: 97; Member since: 18 Oct 2012)

They made a mistake with the price. They should have made priced it the same as the iPad and throw in the touch cover for free. Considering it only cost them $16 to make the cover, that would have made the device a lot more attractive.

I think there are some potential for the Surface for people who wants a device that can used to be productive on. But right now, it's too pricey for what it is. Not quite a laptop not really a tablet.

posted on 12 Nov 2012, 13:35

16. downphoenix (Posts: 3165; Member since: 19 Jun 2010)

But if someone wants the type cover they would have to shell $130 then.

It would have been better to price this at $400 or less. Then if they want to keep their ridiculous accessory markups, that's fine, it would still be $100 less overall than it is right now.

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