Apple iPhone 7, iPhone 7 Plus pre-orders flat at Verizon, up at AT&T

Apple iPhone 7, iPhone 7 Plus pre-orders flat at Verizon, up at AT&T
Yesterday, we told you that Sprint's pre-orders for the Apple iPhone 7 and Apple iPhone 7 Plus were up 375% year-over-year for the first three days of the pre-order period. A little earlier Tuesday, T-Mobile CEO John Legere had said that pre-orders for the two new iPhone models were up 400% compared to reservations for 2014's Apple iPhone 6 and Apple iPhone 6 Plus.

Today, it was Verizon and AT&T's turn to reveal how well the new iPhone models have been selling. Verizon executive VP Marni Walden says that as far as iPhone pre-orders are concerned, it is business as usual at the nation's largest carrier. Meanwhile, AT&T senior executive vice president and chief financial officer John Stephens, says pre-orders for the iPhone 7 and iPhone 7 Plus are not only up year-over-year, they are ahead of expectations.

Back in May, it was reported that Apple had ordered 72 million to 78 million iPhone 7 and iPhone 7 Plus units for 2016. That was above the 65 million units that Wall Street expected Apple to order for the holiday quarter.

Keeping pre-orders high is the fact that no one could have predicted that the Samsung Galaxy Note 7 would be off the market because of issues with a defective battery. And all four major carriers have deals that offer subscribers a free iPhone 7. Both of these things are helping to drive iPhone 7 and iPhone 7 Plus sales higher than Wall Street and Main Street expected.


source: @WaltBTIG via CNBC

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