The State of Mobile Gaming

Mobile gaming is obviously a huge market. It's dominated by just a few HUGE players - which isn't ideal in my opinion, but it is what it is.

Let's pretend for a moment that you are in charge of one of these huge players though. The gaming landscape is getting a little stale with the types/genres of games coming out. What type of game are you going to leverage your IP/dominance of the market to push out? Let's assume that you aren't trying to "copy" or "clone" a current game. You want to make some refreshing!

Another way to ask this is "What genre/type of game is missing or can be expanded upon in the mobile gaming world?"

I would love some unique-style racing game. Either creative input (like swiping instead of just pressing and holding a go button), or some other arcade-like mechanic (no example to give here lol).

What are your thoughts??