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U.K. Regent Street line for Apple iPad disappears with plenty of units still available

Posted: , by Alan F.

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U.K. Regent Street line for Apple iPad disappears with plenty of units still available
The other day we told you about a line that was forming days early in front of the U.K. Apple Store on Regent Street. With the store opening Friday at 8am local time, it looked like the reps inside the store would be busy all day, handling orders for the third iteration of Apple's tablet. But by 10:15am, the line had disappeared according to Pocketlint, leaving plenty of inventory inside the store. According to an employee who works in that particular Apple Store, only the 16GB Wi-Fi only model had sold out leaving stock of the other variants of the tablet.

The line in front of the Regent Street Apple Store is gone

The line in front of the Regent Street Apple Store is gone

This same store had long lines winding around the block past 7pm last year for the launch of the Apple iPad 2. What changed? An exit poll found that only 13 of the first 100 people in line thought that the Apple Store was the only place to buy the third-generation Apple tablet on launch day. This means that other locations did a good job of marketing including PC World where stores opened at 12:01 am. Also, more buyers were aware that the iPad could be ordered online. A majority of those on line said they were there for the "atmosphere." Additionally, 45% were first time tablet buyers and the rest were upgrading.

We will need evidence from more than one location before we call the launch a disappointment. With over 1 million units expected to be sold during the launch, the bar has been set high, and as we said, a large number of iPad buyers just might have decided to purchase their new iPad from another vendor. By Sunday when the weekend is ending, we should have a rough idea whether the estimated demand for the device was overblown.

source: Pocketlint

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posted on 16 Mar 2012, 07:07 9

1. andro. (Posts: 1927; Member since: 16 Sep 2011)


Hmmmm....maybe off other vendors or perhaps the recent Phonearena "are you buying the new ipad" poll was right and the majority of people are actually not falling for apples pr and not buying the 'new' ipad

posted on 16 Mar 2012, 08:01 1

2. PAPINYC (Posts: 2044; Member since: 30 Jul 2011)


Hmmmmm..... it'll be a fun day on Monday (after this weekend's bust) to see Apple stock iPlummet.

posted on 16 Mar 2012, 09:10 2

3. theindianguy (Posts: 90; Member since: 30 Sep 2011)


lol if they don't get sold out by the weekend then epic FAIL.

posted on 16 Mar 2012, 12:13 1

4. jove39 (Posts: 1206; Member since: 18 Oct 2011)


Now that explains...iOS needs a refresh too

posted on 16 Mar 2012, 18:54 1

5. JeffdaBeat (unregistered)


I think this is the end of the chaotic launch days for Apple. There seems to be a great emphasis on pre-orders being filled. Last year, when the iPad 2 launched, by mid-afternoon, the delivery date when to 3 to 4 weeks. This time around, there was enough iPads in stock that ship dates remained March 16 for a few days and then jumped to March 19th. Only about a week ago did it jump to a few weeks. The stores also seem to have gotten a large shipment. I bet there will still be record sales, just like the iPhone 4S...but the emphasis is on those pre-orders.

I'm going to miss the launch lines...oh well.

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