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Sprint fires four, merges some enterprise and consumer operations

Posted: , by Alan F.

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Sprint fires four, merges some enterprise and consumer operations
Last year ended with Sprint CEO Dan Hesse in better spirits. After all, his constant media attacks on the proposed $39 billion buyout of T-Mobile by AT&T resulted in the latter pulling out of the deal. And 2012 will be the carrier's first full year with the Apple iPhone 4S in its lineup. Looking inward, Hesse came to the conclusion that some changes were necessary at the nation's third largest carrier.

In a note to employees the CEO told his company that Sprint will be combining the sales and marketing teams for enterprise and consumer businesses into one group. According to Reuters, this is being done to streamline the company. A copy of the memo obtained by the news agency quotes Hesse as saying that there are really no longer any lines separating consumers and businesses and with the company investing in Network Vision and the Apple iPhone, Sprint needs to find ways to cut back on spending. As a result, Hesse says that it makes more business sense to merge both the enterprise and consumer units into one organization which will allow the company to eliminate duplicate jobs.

The combined marketing for enterprise and consumers will be headed by Bill Malloy, currently the carrier's chief marketing officer. Paget Alves, head of Sprint's business operations, will be in charge of business and consumer sales. Meanwhile, four executives have received their pink slip. Gone from Sprint are Bob Johnson, president of the consumer services group,integrated services group, Danny Bowman, the president of its integrated solutions group, Chris Rogers, senior vice president of its corporate development and spectrum, and  John Carney, the senior vice president of consumer marketing.

Sprint spokesman Scott Sloat said that more changes are coming although the shuffling is not part of an upcoming round of layoffs at the carrier.

source: Reuters

12 Comments
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posted on 07 Jan 2012, 00:32 3

1. Avanti (Posts: 2; Member since: 29 Dec 2011)


That's all fine and dandy... but what I want to know is: when is Sprint going to get the Samsung GALAXY Nexus and/or an updated Window phone? My Evo is great but I'm ready for something new or different. Do what you need to do, Sprint, but get moving - or I will have to take my 5 phone family plan elsewhere.

posted on 08 Jan 2012, 10:17 2

9. cellphonator (Posts: 298; Member since: 29 Oct 2011)


Re-read your post and, respectfully, get a life my friend.

posted on 08 Jan 2012, 11:07 4

10. moofoodooloo (Posts: 137; Member since: 04 Jan 2011)


Being in the business.. I LOVE it when an unhappy customer approaches me and the first thing they state is that they have x amount of lines and have been with the company y amount of years, as if this precursor is supposed to scare me that I may lose a customer. It's great that you have 5 lines, it's great that you've been with the company for so long, but don't expect special treatment versus someone with one line that's been a customer for half as long. If that is a problem, take your five lines to another carrier and experience the exact same trouble down the road, because at the same time there is another 5 line customer unsatisfied at that other carrier that is going to port over.

posted on 08 Jan 2012, 17:19

12. cjjohnson86 (Posts: 29; Member since: 05 Jan 2012)


i actually like the hspa+ version of the galaxy nexus better. If you can, go for that one instead of waiting for sprints.

posted on 07 Jan 2012, 00:37

2. belovedson (Posts: 832; Member since: 30 Nov 2010)


sprint wait until verizon works out all the bugs and release a better version of the phone please

posted on 07 Jan 2012, 02:08 7

3. snowgator (Posts: 3240; Member since: 19 Jan 2011)


This appears to be the next layer of movement from Sprint to recover fully from their troubled past. Most large companies are top heavy, a lot of executives and positions that are just not needed. I find it refreshing that the exec's are the first to get trimmed at Sprint instead of the bottom or middle workers. Maybe I am just too optimistic, but I feel better and better about the Now Networks future: No AT&T-Mobile, the phasing out of NEXTEL, some removal of the fat at the top levels, and LTE launch.

posted on 07 Jan 2012, 03:06

4. belovedson (Posts: 832; Member since: 30 Nov 2010)


your right i took over someone else's verizon unlimited and keeping sero. i am thinking of selling out or giving up the verizon unlimited plan

posted on 07 Jan 2012, 07:34 4

5. Slammer (Posts: 1069; Member since: 03 Jun 2010)


As I view other articles and forums on Sprint news, I am always annoyed at the negativity given towards Sprint on their efforts to revitalize the position of the company.

People do not realize that Sprint is NOT the same company it was 5 years ago. The new management team has done a magnificent job in ratifying the basics for supplying wireless service to consumers. Many mistakes and bad decisions were made under their old CEO Gary Forsee. Dan Hesse has had to clean house and try to put the company back on track. This doesn't happen over night.

To increase the awareness of what is expected within a company, it is important that we all remember that companies need to run efficiently and effectively. Eliminating dead weight, only placates the direction needed to accomplish such goals.

Very few companies have improved their overall perceived standings as effectively as Sprint. While 5 years seems like an eternity, the shape Sprint was in prior to Dan's arrival, was full of detriment. Many moves that Dan has made, may appear to be classic reminiscence and continuation of old management, however, nothing is further from the truth. Sprint has strategically positioned most of their chess pieces to elevate the their standings for remaining competitive and relevant in an industry that is actually becoming less and less competitive.

With all the new plans set in place, it will be an interesting year to see how the landscape of Sprint's business model will continue to change from their old reputation of 5 years ago.

John B.

posted on 07 Jan 2012, 07:46 3

6. bruisingfour (Posts: 10; Member since: 17 Dec 2011)


I work in the wireless industry, and I completely agree with you. Major changes are not what Sprint needs to do to become successful and competetive, only minor ones and they are doing them correctly. If you make to many changes to fast things will fall apart.

The one thing that they need todo and havnt yet is to take better care of the sales people in retail, and the retail managers, a fair aount of them do not feel apreciated at all because all they hear is "why arent you hitting this number", not "good job for hitting these other 10 numbers"

posted on 08 Jan 2012, 00:59 1

8. wumberpeb (Posts: 438; Member since: 14 Mar 2011)


While I completely agree with your first paragraph bruisingfour, it's not Dan Hesse's job to worry about the micromanaging of the sales associates. The Regional Sales Managers and Store Leaders are there solely to keep track of associates and keep sales on pace to hit goals. While Dan can alter the commission payouts to franchises, which in turn can alter what the franchises decide to pay salesman and managers, it's still up to the company you work for, and not the brand you sell... Corporate locations are different, so but most stores are franchised

posted on 07 Jan 2012, 09:11

7. InspectorGadget80 (Posts: 6584; Member since: 26 Mar 2011)


He was only mad that he couldnt buy T-Mobile. It would be bad for T-Mobile consumers anyway if anyone purchase T-Mobile.

posted on 08 Jan 2012, 16:50

11. EvoHero (Posts: 38; Member since: 15 May 2011)


What would Sprint want with Tmobile? Yet another network to maintain? Sprint is currently consolidating their networks. They're not trying to add to it.

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