Report: Samsung's position in Japan goes from bad to critical
While Sammy may be dominating worldwide, it would appear that its Japanese neighbors want no part in the company's rise to dominion. Reception towards Samsung products in Japan has been icy for a while now, with locals often preferring home manufacturers, such as Sony and even Sharp.
According to research from Strategy Analytics, the Korean giant sold just 1 million units from its massive portfolio of devices in the July – September period. This works out to 9.9% market share, and continues the downward spiral – a drop from 1.9 million units sold in Q4 2012 and 1.3 million in Q1 2013.
Analysts seem to agree that the disappointing sales had to do with Apple's new iPhones, now available from NTT DoCoMo (the No. 1 carrier), not to mention the revival of local manufacturers. Apple sold 3.8 million units (a 38.1% share) of the iPhone 5s and iPhone 5c, despite the fact that these devices have only been available for two months or so. Trailing Apple is Sony, which sold 1.9 million units, for an 18.9% share of the pie. Worst of all, even troubled Sharp outsold Samsung, pushing some 1.1 million units.
“Considering that Korean companies like Samsung and LG have led the long term evolution market, its sales drop in the market is a sign for concern. Samsung should also contemplate developing diversified strategies apart from NTT Docomo,” an industry source commented.
Doesn't sound too good, yet we're sure this isn't the last the people of Japan will hear of Samsung.
1. androiphone20 (Posts: 1521; Member since: 10 Jul 2013)
Ouch, lost that one Sammy. I think Sony smartphones represent what the Japanese want sometimes plastic on a high end smartphone just doesn't cut it
4. joey_sfb (Posts: 3243; Member since: 29 Mar 2012)
Samsung bashing as usual. How do you explain that Samsung made 52% of global mobile phones profits and the high sales volume from s4 and note 3?
I read your other comments praising Apple like the second coming, make one wants to puke but i kept quiet because while i don't agree with you i don't feel good raining in Apple parties.
6. tech2 (Posts: 2457; Member since: 26 Oct 2012)
+1 just another stereotype bashing.
When they succeed they blame it on their marketing (and not product) and when they fail its because of their plastic (which BTW all of a sudden got a title of 'cheap' ever since 2012 after iPhone and HTC) that's all they have to say.
Without even venturing to think how ergonomic their design were, how they managed to squeeze a bigger display in smaller phone in GS4 or even the offering of simple things such as MicroSd and accessible battery which average consumers want.
49. chocolaking (Posts: 461; Member since: 22 May 2012)
Samsung fails in Japan because consumer in Japan are smarter. They don't buy crap products..
Samsung mobile and camera = lies and fakes
50. tech2 (Posts: 2457; Member since: 26 Oct 2012)
^This is exactly what I meant by stereotype bashing.
Do you even know what you are saying ? Are you saying EVERY country who buys samsung products are stupid and only Japan is smart ?! Do you even think before you write ?
7. ardent1 (Posts: 1999; Member since: 16 Apr 2011)
Samsung's profits were based on fictitious accounting. Some people are dumb enough to believe everything they read.
21. tech2 (Posts: 2457; Member since: 26 Oct 2012)
that isn't 'fictitious accounting' that is 'fictitious analysis' by some wall st. analysts (including IDC and Gartner).
Samsung weren't the one who released those charts.
28. livyatan (Posts: 753; Member since: 19 Jun 2013)
How on earth is the link you've so dumbly put out, questioning Samsung's $9 Billion profits?
And you call others dumb!
Oh the irony.
30. xfire99 (Posts: 570; Member since: 14 Mar 2012)
Lucky Samsung, that Apple dont have patent for dumb users believe everything they read. Or else sure Apple will sue Samsung infringing theirs "users are dumb enough to read everything they read" patent.
Reminds about all white flocks.... -.-
9. androiphone20 (Posts: 1521; Member since: 10 Jul 2013)
Samsung has consistently sold around
twice as many total handsets as Apple
has over the past year, but the devices
Samsung sells are mainly low end
models that contribute to very low profits. Samsung's record breaking profit margins also rely on low quality devices.
20. tech2 (Posts: 2457; Member since: 26 Oct 2012)
'cheap' phones are not necessarily 'low quality'. Do your homework kid !
36. SAYED-EJAZ (Posts: 224; Member since: 10 Oct 2013)
Please you are being so arrogant.
I have noticed many of your comment just blindly bashing samsung.
42. joey_sfb (Posts: 3243; Member since: 29 Mar 2012)
I wonder why androiphone20 and ardent are not banned for making every comment a Samsung hate remark.
45. Finalflash (Posts: 1905; Member since: 23 Jul 2013)
You don't make record breaking profits on the low margin devices, you'd be stupid to think they do.
19. SAYED-EJAZ (Posts: 224; Member since: 10 Oct 2013)
This is not only happening in japan,it also do happen in india.
in india micromax, a local brand close to over take samsung.
still not critical but its bad for them.
31. skyline88 (Posts: 347; Member since: 15 Jul 2013)
lost that one? doesnt matter at all, have u seen anyone driving Kia or Hyundai in Japan? or have u really seen any LG washing machine or Samsung refrigerator in Japan? those Japanese are simply boycotting Korean stuff to show their naive hatred towards Koreans, while denying that their close neighbour is so damn superior right now in terms of technology, let alone mobile. the ego of Japanese people is much stronger than anything else. Sony smartphones? really dude?? oh i supposed you're referring to those hopeless Xperia....
43. SleepingOz (unregistered)
That's exactly what I was about to comment.
46. Finalflash (Posts: 1905; Member since: 23 Jul 2013)
Good god, yes there is a home base advantage to local retailers, but there is no massive hate between the two countries that consumers care about. It is ergonomics rather than economics that influence this. They like smaller phones and the iPhone is currently the only small powerful enough phone. Just like the original xbox controller problem, large phones which are fine by US standards do not work well for them. Sony is doing marginally better because they have the home advantage but also produce large phones and aren't really ruling the market. Any idiot that says the iPhone is selling well because of its "premium" whatever is just trying to get a place in the Apple fan circle jerk.
2. sniperdroid (Posts: 128; Member since: 23 May 2013)
No understands the Japanese except for the Japanese and a few Americans :)
3. funchumm1206 (Posts: 52; Member since: 04 Mar 2013)
Local brands in Japan has great performance. Look at Fujitsu Arrow.
5. tiara6918 (Posts: 1534; Member since: 26 Apr 2012)
Samsung,drop out of japan like what htc did in south korea, in this way they would avoid any losses and they could focus more on other countries
32. skyline88 (Posts: 347; Member since: 15 Jul 2013)
with superior stuff like Samsung, LG and Pantech, no surprise at all that HTC dropped out.
8. Tsepz_GP (Posts: 850; Member since: 12 Apr 2012)
It's just Japan, no biggie, Samsung will figure it out and make a comeback, they are incredible at readapting, that's all that is needed there. The Japanese manufacturers don't exactly have the greatest line ups, but their products get heavily subsidized on the Japanese networks. Samsung will be fine. :)
23. superduper (Posts: 151; Member since: 20 Oct 2013)
South Korea: 50 million inhabitants, world's 15th largest economy.
Japan: 127 million inhabitants, world's 3rd largest economy.
"It's just Japan, no biggie."
34. skyline88 (Posts: 347; Member since: 15 Jul 2013)
world's 3rd largest and keep on declining, thanks to their neighbouring country.
yup, no biggie at all, welcome to China mate.
38. x_maly_x (Posts: 69; Member since: 01 Jun 2013)
And....? It's still 3rd largest economy on the world...And still Slamdong going down on this market...
11. Loubielou (Posts: 258; Member since: 11 Jul 2012)
There is more competition for Samsung in Japan,if the phones they have in Japan were sold worldwide,then Samsung knew they had to Release more High Quality phones,but in Europe we are not getting so much competition for Samsung,so they know they do not have to really create High Class phones,just hope in 2014 everything gets improved at Samsung
12. GeekMovement (Posts: 1521; Member since: 09 Sep 2011)
Well there seems to be a lot of grudge between Korea and Japan so not too surprising though by now I would have hoped that all that history crap disappeared along with the prejudice.
44. Finalflash (Posts: 1905; Member since: 23 Jul 2013)
No, it is largely to do with giant phones not being good for their population with smaller hands. The same thing happened with the original Xbox controller too, they had to redesign a new one (controller s) for them as well. You can't just release massive phones, you have to consider the needs of the consumer and how they will use it. Apple currently produces the smallest phone with good specs so obviously they will do well. Just like you can't sell a Hummer in the Uk because they just don't have the infrastructure to use that thing like in the states.
14. D.Aceveda (Posts: 366; Member since: 30 Jun 2012)
Are you people insane? This is a culture thing. Look at cars? Japanese brands are number 1. Xbox literally bombed compared to offerings by Nintendo and Sony. Phones is no different. Japanese people tend to only want Japanese made things
22. yudi.nemesis (Posts: 1127; Member since: 14 Mar 2013)
Are you sure about this??
“Japanese people tend to only want Japanese made things”
If what you say is true can you explain to me why Apple no. 1 in japan?
39. JakeLee (banned) (Posts: 1021; Member since: 02 Nov 2013)
Apple is quite the exception.
In general, the Japanese market is extremely hard to crack for foreign companies regardless of their nationalities maybe except for German.
24. D.Aceveda (Posts: 366; Member since: 30 Jun 2012)
For a whooping 6 months lol.
Apple is no longer no.1.
25. Smokin (Posts: 120; Member since: 10 Oct 2013)
Finally great news. My internet is fkin slow today and i debated this stupid gay saying that Snapdragon 200 is more powerful than Snapdragon S4 Pro.
27. livyatan (Posts: 753; Member since: 19 Jun 2013)
Japan has always been a special market.
For those who bash Samsung and glorify Sony, I suggest they read the whole article.
It's APPLE who is dominating the sales in Japan.
IPhone 5S has sold in three times more units than the whole Sony lineup!
29. a961009 (Posts: 116; Member since: 04 Aug 2011)
In South Korea, LG Samsung(mostly) and Pantech is rulling the economy. I think it is same as that....
33. JunitoNH (Posts: 985; Member since: 15 Feb 2012)
Maybe the Japanese are more receptive and loyal to native products, unlike the turn coats we have in the US.
35. Martin_Cooper (Posts: 648; Member since: 30 Jul 2013)
Not a big deal at all. Japan is a tiny market compared to USA/EUROPE/ASIA and not to mention China/India which should be no1 on each companies agenda as they have grown so fast and have one third of the worlds population combined.
Plus its normal for Japanese people to prefer local brands.
Go to Germany and see how many non German cars you will find. I am not a fan of Samsung but this drop of sales in Japan is nothing.
37. zekes (Posts: 213; Member since: 14 Aug 2012)
What you fanboys need to realize is Samsung does not win in every market if people have a choice what android fanboys always brag about why would you want Samsung to monopolize the market
47. rusticguy (Posts: 2828; Member since: 11 Aug 2012)
Sony is good. Only if they could get more serious on updates and customer support. Sony's customer support sucks. I am a Sony fan despite this. 3 Sony phones in family of 3 -- ZL/TX/P
48. Sondae (Posts: 194; Member since: 02 Jan 2013)
Well what you expect in Japan they have better advance specs of phone to offer with a good price with better design than samsung aside from that japanese are ever so loyal to there country brand.