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RIM says it is getting "tremendous" response from carriers to BlackBerry 10

Posted: , by Alan F.

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RIM says it is getting
RIM executives have been on the road, meeting with carriers in the U.S., Canada and Mexico in an attempt to drum up support for the new BlackBerry 10 OS expected to launch early next year.  The group of executives, which included RIM CEO Thorsten Heins, brought with them early versions of the new handsets that the Canadian manufacturer hopes will allow it to compete with the Apple iPhone and Android models. IDC data showed that RIM's market share in the global smartphone market has dropped from 12% last year to 4.8% in the second quarter.

The road show is expected to lead to commitments from carriers to support BlackBerry 10. Being a Canadian company, RIM has put an emphasis on its visits to Canadian operators like BCE and Rogers, both of which were amongst the first to offer BlackBerry devices when launched all those years ago.

"The response that we got back from the executive team at some of the Canadian carriers was tremendous. They were visibly positive and visibly enthusiastic."-Andrew McLeod, managing director of RIM’s Canadian operations
The good news for RIM and its fans is that the response from the Canadian carriers has been "Tremendous," according to Andrew McLeod, managing director of RIM’s Canadian operations. McLeod spoke to the media on Thursday near RIM's Waterloo, Ontario headquarters and said that the mobile operators "...were visibly positive and visibly enthusiastic." The phones that the RIM executives have been showing the carriers are not the final product. They are similar in size and shape and are essentially placeholders while additional testing still goes on for BlackBerry 10.

The tour will continue over the coming weeks with visits to network operators in Europe, Africa and Asia. After the road show is finished, the next step is to start discussions with the carriers over the actual launch of the new phones. Those talks cover things like the marketing of the new models and technological support. McLeod said that those talks will probably start very soon.

Thursday's visit near Waterloo was part of the BlackBerry Jam event held by RIM to get developers excited to start writing apps for the new OS. Inspired developers equals more apps for BlackBerry App World which the company hopes will lead to more sales of BlackBerry phones. Alex Saunders, vice-president of RIM’s developer relations, said that RIM is building a team to support "tens of thousands" of apps per month being added to App World prior to the launch of the new handsets.

source: TheStar, Bloomberg via FierceWireless

22 Comments
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posted on 24 Aug 2012, 12:12 5

1. ajac09 (Posts: 1367; Member since: 30 Sep 2009)


tremendously bad I bet. I hope it turns out good for them though. hate to see another company go under.

posted on 24 Aug 2012, 14:28

14. Ohrules (Posts: 314; Member since: 11 Jun 2012)


since the time that they said that the delay was actually a good thing, i've been doubting anything that they say. Tremendous could be anything, depending on your standards. but i'll agree with you, i would hate to see them go

posted on 24 Aug 2012, 12:16 3

2. jmoita2 (Posts: 930; Member since: 23 Dec 2011)


Wishful thinking on their part...

posted on 24 Aug 2012, 12:43 1

7. Droid_X_Doug (Posts: 5736; Member since: 22 Dec 2010)


Especially when Sprint has held off making commitments for the BB10 handsets, and VZW hasn't said anything, either way.

posted on 24 Aug 2012, 12:50

8. NexusKoolaid (Posts: 293; Member since: 24 Oct 2011)


Right... how the carriers respond to the BB10 sales pitch and what's actually decided in board room can be two entirely different things.

posted on 24 Aug 2012, 12:24 1

3. MeoCao (unregistered)


RIM, "tremendous response" from users is the only thing you need.

posted on 24 Aug 2012, 12:55

10. downphoenix (Posts: 2302; Member since: 19 Jun 2010)


actually not, they have to convince devs and carriers first. If they dont convince devs, they dont get apps, and if they don't convince carriers, they have to sell phones unlocked, which isnt much of a problem overseas but will kill the phone stateside.

posted on 24 Aug 2012, 21:56

17. MeoCao (unregistered)


This is chicken and egg question. But RIM has made it very simple to port Android apps to BB10, and if BB10 has strong appeal the carriers will accept it.

For users to know about BB10 RIM should upgrade existing devices to BB10 as fast as possible.

posted on 25 Aug 2012, 02:50

21. ardent1 (Posts: 1994; Member since: 16 Apr 2011)


It was a chicken an egg issue before the iOS got so huge. Now, BB is being marginalized and they know it.

Think of it this way:
1) Will it have a 4" screen
2) Does the screen have retina display
3) Will it incorporate something like Siri
4) Will it have an 8 MP shooter or better
You get the drift...the bar is being raised each year and BB has a lot of catching up and surpassing to do.

posted on 25 Aug 2012, 04:27

22. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


yes
1.) BB10 will now support touchscreens... the dev alpha is actually 4.3" and BB said that they will release same size if the upcoming BB10 device..
2.) no it will not have retina since i think its a patent of apple, better not use anything like that to avoid suing RIM... but whats the point of having super LCD2 sAMOLED OLED display that will bring same quality... btw, retina isnt the best... iPhone 4/4s is screwed while facing nokia's mid range and first symbian belle 701.. yes a symbian device in terms of visibility under the sun.. ClearBlack display of nokia is still the best... it even beat the best od AMOLED phones... so i think nokia should license the display... they will really earn so big money!!!
3.)yes it has... not really siri like, like it has its own app like it will show you what its saying and what you are saying...http://www.youtube.com/watch?v=IP1jl89Eo1s more like similar to tellme of windows phone 7.. i hope they could fix that..
4.)yes it will be... BB still has a contract with the company that nokia bought few months ago..i forgot the name..

they wont actually have big problems coz this new CEO is doing its very best to catch up... thats why i like this CEO more than Nokia's...

there only problem is app, dev support.. thats why they tour the whole world to get some support and give dev alpha to devs...

these devs of android are so gay.. they wont bring their apps to blackberry... but they dont really have to decode them again.. they just got to copy paste it!!!

posted on 24 Aug 2012, 12:30

4. Castanedaa99 (Posts: 28; Member since: 07 Nov 2011)


It all comes down to how much support you get afterwards, from developers and RIM themselves. Carriers at this point will always point towards the iPhone and Android systems. Luckily, WP is gaining market share, even if it's little by little. And like ajac09 said above, hopefully RIM can stay alive and not go under, these companies really need competition to keep pushing the envelope.

posted on 24 Aug 2012, 12:38 1

5. dcgore (Posts: 206; Member since: 24 Feb 2012)


What else is RIM going to say?? It blows?

posted on 24 Aug 2012, 12:42 3

6. TheLibertine (Posts: 484; Member since: 15 Jan 2012)


What we read: Blackberry gets tremendous response from carriers on BB 10.
What we should think BB heard from the carriers: "Yeah, please, we order 9999999999999 Blackberries! Now!"
What we think BB heard from the carriers: "BB 10? Meh. Okay, I think we will get one or two hundred..."
What BB actually heard from the carriers: *Tremendous laughter*.

posted on 24 Aug 2012, 13:48 5

13. IamYourFather6657 (Posts: 321; Member since: 01 Jul 2012)


you got thumbed down because of your profile pic

posted on 24 Aug 2012, 12:52

9. cornerofthemoon (Posts: 505; Member since: 20 Apr 2010)


Translation: They're getting tepid response.

posted on 24 Aug 2012, 13:08

11. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


BB 10/11/12 or whatever ... it won't work unless they get rid of the middleware and openup like others had been doing. Their USP of "SECURITY" is nothing but an attempt to make users pay reucrring fees for things like PIM sync which works out of box on other devices. Ridiculous if i cannot have my Sent mail on my server when over BIS plan. Worse than Nokia 3310 :)

posted on 24 Aug 2012, 13:39 2

12. mas11 (Posts: 1028; Member since: 30 Mar 2012)


Good luck BB. We need more competition in this market

posted on 24 Aug 2012, 23:37

19. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


i know right!!! we need more competition.. this duopoly sucks... WP is heavily promoted but its up to nokia (not really excited about samsung and htc and even huawei to bring on WP since they are now known as the pillars of android) if WP is really worthy for 3rd race... but i know it is worthy... but nokia need to release the pureview on lumia series..

but BB deserve to be on top... it might still be on top if RIMs past CEOs are not dumb to consider the competition...

posted on 24 Aug 2012, 15:36 1

15. speckledapple (Posts: 879; Member since: 29 Sep 2011)


Keep on moving RIM. I want you to succeed as with you and Microsoft, it would create a four company race which will be awesome for consumers.

posted on 24 Aug 2012, 23:40

20. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


yeah.. i predict RIM might have a decent share if they play it right... if they do the lumia way not the iPhone and Android way... offer the first BB10 devices cheaper but has killer specs... coz they need to build their momentum again... iPhone might me shaken by android now.. but android's pillar is so strong right now... so they need to be cheap but a killer!!!

posted on 24 Aug 2012, 17:06 1

16. axllebeer (Posts: 265; Member since: 05 Apr 2011)


Fingers crossed for you RIM. I've been a BB user for many years now and although soon I may waiver, if you make a killer and unique product then I will be here.

posted on 24 Aug 2012, 23:33

18. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


im excited very much of BB10 devices... but RIM should take note this... their shares are down and people might not buy BB10 devices if they could get the most awesome android(s3/s4,one X/XXL) and iPhone 5 with same price..

like i said before.. they should not go what android and iPhone do.. coz they currently rule the high end prices... they should really do what nokia did to Lumia 900 and 710 in US... OFFER IT CHEAPLY!!! BUT WITH AWESOME SPECS THAT THESE PEOPLE WANTED SO MUCH!!!!

Nokia's share are so down but the rise of Lumias might be the solution even i hate that they kill Symbian!! MeeGo is now with its creator and the rumored meltemi is aborted...

so offering it to the general market ($99.99 on 2 year contract is a good start) will give them momentum... they should not really go to all force high end since they are even lower than nokia and they dont have deep pockets like nokia and microsoft.. the high end gate is guarded by android and iPhone nations..

it will also receive developer's love coz if there's a lot of BB10 on hands.. devs are dieing to make there apps available on one platform to have more money..

im guessing apple might loose momentum if they will offer same looks of OS and UI but only small improvements but still offering it so high that one person is tempted to sell its organs just for that device(like the chinese boy who sell his kidney for an iPad)

so the needed strategy of BB10 is cheaper price but killer specs... in my place the bb curve is offered so expensive on contract..but they can actually buy a decent android or a lumia 800...

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