The road show is expected to lead to commitments from carriers to support BlackBerry 10. Being a Canadian company, RIM has put an emphasis on its visits to Canadian operators like BCE and Rogers, both of which were amongst the first to offer BlackBerry devices when launched all those years ago.
The tour will continue over the coming weeks with visits to network operators in Europe, Africa and Asia. After the road show is finished, the next step is to start discussions with the carriers over the actual launch of the new phones. Those talks cover things like the marketing of the new models and technological support. McLeod said that those talks will probably start very soon.
Thursday's visit near Waterloo was part of the BlackBerry Jam event held by RIM to get developers excited to start writing apps for the new OS. Inspired developers equals more apps for BlackBerry App World which the company hopes will lead to more sales of BlackBerry phones. Alex Saunders, vice-president of RIM’s developer relations, said that RIM is building a team to support "tens of thousands" of apps per month being added to App World prior to the launch of the new handsets.
source: TheStar, Bloomberg via FierceWireless