There is no doubt that Proview trademarked the name first – the name IPAD was trademarked for a computer back in 2000 by the company. The dispute is over whether Apple correctly acquired the trademark; Apple purchased the world-wide rights from a Taiwanese affiliate of Proview, but Proview states that the affiliate had signed a “non-compete” clause with them, and had no right to sell the trademarks.
Though a Hong Kong court sided with Apple last year, when Apple tried to sue Proview for trademark infringement in mainland China the case was quickly thrown out. With a court ruling in their favor, Proview is now striking back at Apple, though an out of court settlement seems more likely in this case than a full on litigation battle.
That Proview is threatening to sue in the U.S. indicates one of two things: Either they have become more confident in their ability to win in courts outside of China, or they are trying to put more pressure on Apple to hurry up a potential settlement.
source: AFP via BGR