Nokia sells a record 7.4 million Lumia smartphones in Q2
With more affordable devices in its portfolio,the average price of Lumia smartphones sold however has dropped sharply to 157 euro ($206) apiece, down from 182 euro average in the preceding quarter.
Nokia chief executive Stephen Elop mentioned the immense popularity of the Lumia 520 in markets like China, France, India, Thailand, the UK, the US and Vietnam.
“During the third quarter, we expect that our new Lumia products will drive a significant part of our Smart Devices revenue,” Elop said.
The other big takeaway is that feature phone sales have declined, but the slump is not huge and Nokia claims there were ‘some signs of recovery in the latter part of the quarter’ as the Nokia Asha 501 and Asha 210 started hitting store shelves. Nokia sold 53.7 million feature phones, down from 55.8 million in the first quarter. Average price for Nokia feature phones fell even further down to a record low 26 euro.
In terms of pure financials, smartphone sales amounted to 1.164 billion euro ($1.528 billion) while feature phone sales stood at 1.4 billion euro ($1.84 billion).
Overall, Nokia’s smartphone division net sales dropped 6% sequentially to 2.724 billion euro ($3.577 billion). Nokia’s operating margin stands at -1.2% and operating profit was in the red at -33 million euro.
8. EXkurogane (Posts: 863; Member since: 07 Mar 2013)
By year end they need to hit 10 million. Slow and steady.
22. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)
HTC,SONY,LG better awaken yourselves.NOKIA coming through
28. hung2900 (Posts: 822; Member since: 02 Mar 2012)
Still not very good. Operating profit is still negative, so overall the Lumias still make loss to Nokia
38. akki20892 (Posts: 3659; Member since: 04 Feb 2013)
hopefully nokia hit two digit numbers in Q3.
well done nokia keep it up, we r clearly seeing that u r rising again. Go Nokia
3. Tsepz_GP (Posts: 852; Member since: 12 Apr 2012)
Aww, that's nice, I mean some other phone maker can do over 10million of ONE MODEL in a month, but I guess 7.4million of an entire range in a Quarter is quite an achievement for WP and Nokia. :)
13. tech2 (Posts: 2479; Member since: 26 Oct 2012)
Go easy on them. Although they are no where near Samsung or Apple thats a decent start if not great ! Even though most of them are low-midrange phones.
BTW, Am I missing something in this article ? The article says '7.4 million Lumia smartphones' whereas the accounts clearly show '7.4 million SMARTPHONES'. They categorize Asha, Symbian & Lumia as 'smartphones'.
Victor H. can you clarify ?
14. EXkurogane (Posts: 863; Member since: 07 Mar 2013)
7.4 million windows phone 8 devices according to engadget. 7.4 million is only the total number of Lumias sold
16. Victor.H (Posts: 462; Member since: 27 May 2011)
Nokia Asha are 'smartphones' only in Nokia marketing talk. In their statistics, Nokia itself clearly positions Asha in the mobile aka feature phone division. So that's a little marketing trickery on Nokia's part that should not fool you. Asha runs on Series 40 so there's not even a remote possibility for them being categorized on smartphones.
Nokia no longer sells Symbian. Previously, though, Symbian was part of their smartphone sales.
Hope that makes it clear.
29. Emily1985 (Posts: 123; Member since: 08 Nov 2012)
Can you explain why Nokia Series 40 is not a 'smartphones'?
What 'smartphones' can do that Series 40 phones can not?
31. EXkurogane (Posts: 863; Member since: 07 Mar 2013)
You do have a point. What defines a smartphone? Multitasking? Even iOS does not have it (until iOS 7), not to mention WP. 3G connectivity? Even some more expensive Asha models have it. Most feature phones nowadays have functions of that of a smartphone, but they are still called feature phones.
Just play along what a specific line of products are being called. If Series40 is being called a feature phone OS, then let it be.
66. juandante (Posts: 394; Member since: 23 Apr 2013)
News noobs. Smartphones and PocketPCs back in 2006 can run native applications, and their applications can have control on almost every hardware part on the phone.
iOS is not really a smartphone... Until you jailbreak it. Its for this reason it is considered as a "smartphone". If it is impossible to jailbreak the iPhone, it is really hard to call it Smarphone (or better PocketPC cause a Smartphone is normally a PocketPC without touchscreen..https://en.wikipedia.org/wiki/
Orange_SPV), but the fact is that the applications run natively.
26. Googler (Posts: 813; Member since: 10 Jun 2013)
"...no where near Samsung or Apple..." Nokia ruled the mobile world and still have the most sold cell phone ever built. No where near what they used to be is a more accurate statement.
67. Dunknown (Posts: 84; Member since: 23 Jul 2012)
I thought nokia has officially declared that Symbian is no longer smart phone devices.
24. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)
just STFU.no other oem except sammy and apple has sold a device more than 10million in one quarter.
32. sniper1087 (Posts: 408; Member since: 31 Dec 2011)
Wrong, nokia sold the 1110 in 2005 and sold 250 million devices, is right now the best selling phone of all time.
39. -box- (Posts: 3882; Member since: 04 Jan 2012)
By "no other" abcdefghijklmnopqrstuvwxyz meant Nokia, plus "Sammy and apple", that is, three OEMs have, and none other, per their statement (which I'm not sure is true, but may be)
48. icyrock1 (Posts: 306; Member since: 25 Mar 2013)
10 million is hardly a hard number to get, in the smart phone world. Even Motorola and HTC hit that number in Q4 last year.
25. abcdefgh (banned) (Posts: 471; Member since: 29 Mar 2013)
just STFU.no other oem except sammy and apple has sold a device more than 10million in one quarter.
4. theminolaboy (Posts: 128; Member since: 18 May 2013)
Just like when my Nokia Lumia 720 knew that Nokia's stocks are getting better, he once again jumped up and down when I told him about this news. lol
5. Seo_Joo_Hyun (Posts: 65; Member since: 14 Jul 2013)
thats good cause i see Lumia sales are Growing Quarter after Quarter
10. vincelongman (Posts: 1718; Member since: 10 Feb 2013)
More competition = more innovation and advancements in technology :)
6. wendygarett (unregistered)
I chose windows phone :)
7. HeWhoDoesNothing (Posts: 157; Member since: 15 Jul 2013)
Progress! Keep the low cost phones coming to survive! lol
9. boosook (Posts: 1095; Member since: 19 Nov 2012)
WAIT, WAIT!!!! Where did Nokia say that they sold 7.4 mln of LUMIA phones? NOWHERE!
Thay sold 7.4 mln of "smart devices" (look at the table). To me, this means WP + Symbian.
And read Elop sentence well:
“During the third quarter, we expect that our new Lumia products will drive a significant part of our Smart Devices revenue,”
This means that they expect that the new Lumia products will be a *significant* (not the majority, just significant) part of the Smart Devices revenue (not of the Lumia phones, but of the Smart Devices).
So how much is "significant"? 10%? 50%? And, among the 7.4 million Smart Devices sold, how many were WP phones and how many were Symbian phones, given that there are countries in the list where Symbian is still strong?
So guys, this is just another announce in typical marketing language. You have to read between the lines, and if you do, the bottom line is that they are, as usual, NOT SAYING ANYTHING about how many Lumias they sold.
12. EXkurogane (Posts: 863; Member since: 07 Mar 2013)
"among the 7.4 million Smart Devices sold, how many were WP phones and how many were Symbian phones, given that there are countries in the list where Symbian is still strong?"
Okay, a douchebag who never bothered to read the article, only here to troll
15. Alexander_K (Posts: 19; Member since: 18 Feb 2013)
Symbian only sells tens of thousands devices per quarter now... so your argument is invalid :)
17. Victor.H (Posts: 462; Member since: 27 May 2011)
Nokia no longer sells Symbian, no need to sweat it.
34. boosook (Posts: 1095; Member since: 19 Nov 2012)
Mmmh... all right, I was wrong, seems that the 7.4 millions were all Lumias.
Anyway, I still have a doubt: that many of the 7.4 millions were old Symbian users that, loyal to Nokia, switched to a Lumia when they replaced their old phone. This is evident from the Nokia report, which says that the Lumia rise has been done completely at the expense of Symbian. In other words, they sold less smartphones, and only a part of old Symbian users switched to Lumia.
So, is Nokia (and WP) able to attract NEW users?
What will happen once the old Nokia users have all switched to Lumia? The truth is that we still don't know if people are buying Nokia or Windows Phone. My opinion is that they are buying Nokia, and this means that once all Symbian users have switched, Nokia will not attract new users if WP does not gain momentum. In other words, Microsoft is interpreting Nokia sales as WP rising, which could not be true. And it remains to be seen what these Lumia users will do in 2 years: if they see that WP is still used by a minority of users, will they remain loyal to Nokia?
40. -box- (Posts: 3882; Member since: 04 Jan 2012)
Considering they've been selling the Lumia range for a few years now, and few users switch phones every time a new phone comes out, there's a good chance many of the sales are "conquest" sales, as well as a few from loyal repeat customers. That said, yesterday I finally upgraded from my unlocked Lumia 900 and got a Lumia 925 (I'll wait for the T-Mobile Lumia 1020 to come and JUMP to it), so I'm a repeat buyer several times over.
18. kindlefireowner (Posts: 446; Member since: 05 Dec 2011)
I own the stock. I think people are missing out on a low risk, high reward chance to make some cash down the road. Nokia is not going out of business. Nokia will be a solid third place with WP.
Fandroids talk about innovation all the time. Waving your hand over the screen, moving your eyes for a second off the screen, are gimmicks. The camera on the 1025 is what I call innovation.
19. Victor.H (Posts: 462; Member since: 27 May 2011)
Could not agree more. Actually, I wrote an article about Nokia stock being a great investment around the time it was at $3.6 apiece.http://www.phonearena.com/news
20. livyatan (Posts: 753; Member since: 19 Jun 2013)
I see Nokia fans don't even bother reading through the article.
Yep they have sold more Lumias, BUT the average price dropped big time - from 191€ to 157€.
Also the NET SALES DROPPED, and they recorded a 33million loss.
Count out the regular cash injectio(around $250million )n from Microsoft, and you still have a company operating with massive losses
27. EXkurogane (Posts: 863; Member since: 07 Mar 2013)
The cash injection has already stopped.
And Nokia has always depended on budget to midrange phones in their sales.
46. freebee269 (Posts: 528; Member since: 10 Aug 2012)
wrong, microsoft still gives nokia a quarterly payment. the quarterly loss comes out to 150 million total. (which is nothing to a company like nokia) but they still get their quarterly payment from microsoft so in terms of money they actually still came out on top. it's just the sales that declined a little bit and that happens to every company. this is why victor said in the article "The other big takeaway is that feature phone sales have declined, but the slump is not huge". it's the nature of the business.
21. ardavan (Posts: 6; Member since: 03 Jul 2013)
Your article is incorrect. Please correct.
"average price of Lumia smartphones sold however has dropped sharply to 157 euro ($206) apiece, down from 191 euro average in the preceding quarter."
Actually it wasn't. The smartphone ASP in Q1 was 191 EUR but the 0.5 million Symbians, mainly 808, raised the figure to 191.
From Nokia's Q1 report:
"The ASP of our Lumia products in the first quarter 2013 was EUR 182"
23. Victor.H (Posts: 462; Member since: 27 May 2011)
Good point, thanks. The small amount of 808 PureViews sold lifted that number significantly.
41. -box- (Posts: 3882; Member since: 04 Jan 2012)
Fair point; the Lumia 1020, 925, and 928 models should help raise that a bit higher as well.
With that in mind, more sales is good, as it gets folks into the brand (especially in developing markets) and they're more likely to get higher-end phones for future purchases, especially as their growing economies allow.
30. terabyteRouser (Posts: 452; Member since: 18 Oct 2011)
I remember whenever one here was mad that Nokia abandoned their previous OS to go to Windows Phone.
33. itsdeepak4u2000 (Posts: 2869; Member since: 03 Nov 2012)
Wow yippee, that's good news Nokia. Keep it up, I hope it will break this record in Q3, you will sell more than this in Q3 itself. All the best.
45. snowgator (Posts: 3306; Member since: 19 Jan 2011)
For those of us who love WP, this is great.
For MS and it's 1 billion a year investment in Nokia to carry the WP banner, it is even better.
For Mr. Elop, he may sleep for the first time since the "burning platform" memo of 2011-ish. Long time to go without snoozing.
55. jroc74 (Posts: 5192; Member since: 30 Dec 2010)
I like you gator...no homo if you are a guy. LOL!! You praise WP, Nokia ..basically anyone ........without really dissing anyone else. Thats rare in the smartphone wars. Kudos.
I am at a crossroads with Android because of Motorola. I need a phone that works good as a phone first, everything else is 2nd. That means Nokia and BB are my only other options...reception and all that jazz. And that means jumping ship to another platform if Moto doesnt give me what I want in the near future. I dont wanna compromise on things like storage and FM radio anymore.
Good to see Nokia holding on. I ...might..... go the WP route or just use older Moto Android phones. I cant believe I even typed this....oh well.
61. dmn666 (Posts: 202; Member since: 19 Oct 2011)
Good job, Nokia! Now try to get rid of carrier exclusivity in North American market. Sales will surely boost by a good margin.
62. DigitalJedi_X2 (banned) (Posts: 346; Member since: 30 Jan 2012)
You Nokia/WP fanboys are hilarious! Nokia is LOSING MONEY. WP is gaining them NOTHING. That M$FT trojan horse Elop successfully caused the biggest downfall of any company in history! Is that really something to be proud of? No one wants WP save you few fanboys and Phonearena who seems to be riding the WP bandwagon. Probably because they're paid to. It's funny how you Nokia/WP fanboys jump all over other companies(BlackBerry, HTC, Sony) when they have weak quarters but when Nokia has the same weak quarter you guys are trying to make it seem like it's a good thing. WP is a SINKING SHIP. It's not going to save Nokia. Carriers DO NOT PUSH WP. They do the opposite. Nokia should NEVER have dumped Symbian and Meego. Ever. And now watch some WP/Elop fanboy come out and say that Nokia was going down hill with Symbian. Please do so I can prove you wrong.
63. kindlefireowner (Posts: 446; Member since: 05 Dec 2011)
@Digital Jedi. Instead of posting like you have the skills to run a tech company. Grab your checkbook, write a check to a brokage company, then short Nokia stock. Put your money where your mouth is. Otherwise shout up.
I love how you think you know more about what platform Nokia should be using than Nokia.
Full Disclosure. I own Nokia stock. Why. Because I believe that come 2015, this will be an opportunity missed. My 2 cents on why Nokia went with WP, Long term they felt it was a better platform with more growth than Symbian.
64. xq10xa (Posts: 152; Member since: 07 Dec 2010)
So funny when people copy comments they left on another thread. Also funny people are so prideful of a phone. A piece of plastic and metals that they will own for less than 2 years. People hate on companies succeeding and then laugh when companies go down. Amazing that people have nothing else better to do. I love phones. All of them. Except the LG Incite.
68. jameshoe (unregistered)
Let Apple deal with Samsung
69. FuckKoreanShit (Posts: 3; Member since: 21 Jul 2013)
Apple sold a 37.4 mln iPhone in Q2 :dddddd