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Nokia outlines 'more human' brand promise... and unknown Lumia peeks out?

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Nokia outlines 'more human' brand promise... and unknown Lumia peeks out?

Nokia has two events planned for the next two weeks, and they're doing a pretty good job at keeping the agendas under wraps. We can make some educated guesses, of course -- Ashas in India on the 9th, and Catwalk in the UK on the 14th -- but so far, no one seems to have any solid intelligence. We were, however, privy to a recently-published document (cover pictured above; no, we don't know what phone that is) that lays out some very broad strategies the company is taking, under an overarching brand promise they're referring to as "more human."

Specifically, Nokia is following Samsung's path somewhat broadly, in recognizing that technology should more closely adapt to our behaviors, and not vice versa. Think: the (kinda) heads-up experience offered by a Google Glass. Nokia sees three general mergers occurring in the confines of technology: that of the physical and digital, the virtual and real, and humans and devices. These are all trends that have been taking baby steps elsewhere in the world, and Nokia sees them having a major effect on the mobile space as well.

To that end, examples are given of current technologies which begin to accomplish this "more human" promise: the heads up perspective offered by Nokia City Lens, wireless charging throughout much of the Lumia line, and the revamped Here service, which aims to be as glanceable as possible. Another example, of course, is the revolutionary PureView technology, which takes not only smartphone cameras, but photography in general, in an exciting new direction.

Don't look for the "more human" mantra to pervade its way into product marketing, at least not in the same way that "Connecting people" has been adopted as a very front-facing tagline. This seems to be a deeper, guiding principal for the employees at Nokia, as much as it is a set of expectations for consumers. What is clear, though, is that Nokia sees what its competitors are doing -- or rumored to be doing -- and it's committed to not letting itself fall behind in the area of innovative mobile technology.

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posted on 07 May 2013, 10:07 15

1. xperiaDROID (limited) (Posts: 5553; Member since: 08 Mar 2013)


So........is Nokia gonna change the "Connecting People" to "More Human"? :P

posted on 07 May 2013, 10:50 4

10. mafiaprinc3 (Posts: 325; Member since: 07 May 2012)


no big head,read!!

posted on 07 May 2013, 11:14 5

21. xperiaDROID (limited) (Posts: 5553; Member since: 08 Mar 2013)


I've already read it!

You hot head, go drink some Coca Cola!!

posted on 07 May 2013, 11:07 6

19. KParks23 (Posts: 452; Member since: 13 Oct 2010)


That color blue looks tight!

posted on 07 May 2013, 11:17 3

22. xperiaDROID (limited) (Posts: 5553; Member since: 08 Mar 2013)


I agree!

posted on 07 May 2013, 11:31 3

24. tadaa (Posts: 250; Member since: 18 Apr 2013)


What if its an asha? :O i hope not

posted on 07 May 2013, 11:42 4

28. quadrazeus (Posts: 359; Member since: 03 May 2013)


So you just like to comment any damn thing at every damn article?
darkjeddi, where are you bro?

posted on 07 May 2013, 11:57 3

30. xperiaDROID (limited) (Posts: 5553; Member since: 08 Mar 2013)


In most damn smartphone articles you can see my damn comment. And yes, I like to comment any damn thing at every damn article.

And don't ask me where's Dark, he's busy I guess.......

DAMN!

posted on 07 May 2013, 11:59 2

31. quadrazeus (Posts: 359; Member since: 03 May 2013)


Lol, I didn't ask you. I asked from Dark himself.
Did I ask "darkjeddi, where is he bro?"
Lool noooooo

posted on 07 May 2013, 12:02 4

33. xperiaDROID (limited) (Posts: 5553; Member since: 08 Mar 2013)


Oh, ok!

I'm damn sorry about that! :)

DAMN!

posted on 07 May 2013, 14:15 1

50. akki20892 (Posts: 3555; Member since: 04 Feb 2013)


nokia had think, that's why they put connecting people.

but i think they will not change Connecting People. i like this line it suite nokia

posted on 07 May 2013, 17:47

57. dangchitrung (Posts: 57; Member since: 04 Apr 2012)


Its implied that in the past they were "more animal"? Maybe.

posted on 07 May 2013, 10:11 13

2. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


"Designed for Chuck Norris"

posted on 07 May 2013, 10:16 9

4. xperiaDROID (limited) (Posts: 5553; Member since: 08 Mar 2013)


"......and Jackie Chan" :P

posted on 07 May 2013, 10:12

3. dexter_jdr (Posts: 1145; Member since: 28 Jun 2012)


is nokia saying, we can suggest what type of phone specs can be made possible in their new upcoming devices?

posted on 07 May 2013, 10:51

11. mafiaprinc3 (Posts: 325; Member since: 07 May 2012)


ummm no!

posted on 07 May 2013, 10:18 39

5. Reverence (Posts: 224; Member since: 16 Jul 2012)


Honestly speaking, I'm tired of android...its just the same from 4.0 till 4.2 and most probably 4.3 will also be the same...all android manufacturers are bundling useless feature and most of them dont work most of the time(i mean samsung)....the application selection is awful when compared with iOS and android is damn to laggy
I just want a mind blowing camera, good design, an acceptable UI, large high res display, less lag and few more things which I believe nokia's next generation lumia will have

posted on 07 May 2013, 10:28 23

7. tes101 (Posts: 39; Member since: 11 Jul 2012)


I wish I can thumbs you up a 1000times

posted on 07 May 2013, 13:35 4

46. Credo (Posts: 695; Member since: 19 Apr 2012)


lol me too !! good one !

posted on 07 May 2013, 14:11 4

48. akki20892 (Posts: 3555; Member since: 04 Feb 2013)


i'm in

posted on 08 May 2013, 11:38

67. shammont (Posts: 27; Member since: 22 Jun 2012)


me too!

posted on 07 May 2013, 10:51

12. mafiaprinc3 (Posts: 325; Member since: 07 May 2012)


amen!

posted on 07 May 2013, 10:56 4

13. roldefol (Posts: 2971; Member since: 28 Jan 2011)


Not to mention that each android manufacturer "must" use a bulky custom skin on top of a perfectly good stock UI...and that skin interferes with the ability to quickly update when a new Android version arrives. Yes there are advantages and disadvantages to both Android and WP8 but the disadvantages are definitely tipping me toward switching to Nokia.

posted on 07 May 2013, 11:13 2

20. Jason2k13 (Posts: 648; Member since: 28 Mar 2013)


the good thing about android is customisation and the features, customisation means every phone can suit different peoples taste and personality as not all android phones are the same (htc sense, motoblur, touch wiz) etc. Where as windows 8... your pretty much stuck on those live tiles and maybe add a few colours and wallpapers?

Features, sure some are gimmicky but there are many good android features that nokia (windows 8) dont have, like multiview, s-pen, hand/air gestures, photosphere and choices of rugged waterproof phones just to name a phew.

In short, android has enough phones to suit everybody's needs and wants.

posted on 07 May 2013, 11:28

23. tadaa (Posts: 250; Member since: 18 Apr 2013)


I agree with your points except about the lag in android. Its practically gone now and imho on par with the competition.

posted on 07 May 2013, 11:34 2

26. boosook (Posts: 1028; Member since: 19 Nov 2012)


then switch to WP... it's basically the same since the first version, the only major UI change has been the resizable tiles... android may be the same from version 4, but it still has far more features than WP. What's more, since version 4 many interseting things have been added, like google now, actions in the notification bar, lockscreen widgets... way ahead of WP8 actually. As to lagging... well, this happens only with entry level devices, but at least games do run even on entry level phones, while temple run requires a whopping 1GB of ram on WP, skype and angry birds do not run on 256MB phones... the reason why WP does not lag is because it had very high hardware requirements, but now that entry level WP phones have appeared... guess what? but an entry level WP, install some apps and you'll discover that it lags as well. Or that some apps don't run at all. Buy and android with JB and at least 1GB of ram and the lags are completely tolerable (altough android isn't, and probably will never be, optimized for lagging). Buy an entry level android and at least you'll be able to run anything (except, of course, complex games).

posted on 07 May 2013, 12:02 3

32. XPERIA-KNIGHT (unregistered)


dude, what kind of android you using? my photon q lags slighty every now and then but thats because i have themes, emulators, and game apps downloaded onto it.

ios does not lag as much because their is less customization and things that its system has to push! with android you can pretty download and put anything on the ui, hence the lag every now and then. if its severe i suggest un-installing a few things or switching the animations OFF in the developers section of your settings, before complaining out loud.

posted on 07 May 2013, 12:32 2

37. kozza3 (Posts: 574; Member since: 17 Oct 2012)


nexus 4 = no lag :P

this poor soul thinks touchwiz or sense is the whole of android

posted on 07 May 2013, 12:39 2

38. roldefol (Posts: 2971; Member since: 28 Jan 2011)


Look at the numbers though; Samsung and HTC are the big names in Android. Very few people get the stock experience. (And enough with the "just root it" argument. Custom ROM users are a slim minority.)

posted on 07 May 2013, 17:18

55. kozza3 (Posts: 574; Member since: 17 Oct 2012)


you are right, what i was trying to get at was that a lot of people who bash on android are usually thinking of a device thats running touchwiz or sense when in reality if that same device was running vanilla android all would be good

:P

posted on 07 May 2013, 17:34

56. roldefol (Posts: 2971; Member since: 28 Jan 2011)


Would be, but isn't. I know what HTC and Samsung are doing with Sense TouchWiz are user experience enhancements and ways to differentiate and stand out in a crowded market. That's fine and it's how Google intended it with their open OS. It's just not good for those who want simplicity and rapid updates to the latest and greatest. iOS, WP8 and Nexus (and hopefully the new Motorola) are the ways to go, and with CDMA carriers Nexus is out.

posted on 07 May 2013, 23:03

60. deburocks (Posts: 126; Member since: 20 Apr 2013)


hahah. U think like me. I m using n n8 and its been 2 years and i njoyed vid it , clickn pics is more fun then playing mindless games. . Im getting a second hand pureview (5 months old, right now in talks with someone) for 5000 inr( apprx $100) , but m waiting for eos if given jt has that superb camera like 808 , then m all sold. I will definatly buy that within next few months . Seriously samd@@g looks like a plastic toy and cheap stuff to me whatever and howmany cores they put , i will consider it a cheap chinese clone. Nokia was king and will again regain its crown, respect for the leader in innovation. No galaxsh@t can beat my n8,s sexy sturdy Manly body( sic ) Lmao. . Lets all hope nokia returns like a wild tornedo, anybdy cmes in its way is destroyed.. Nokia u simply rock.....ftw

posted on 08 May 2013, 13:19

68. Pedro0x (Posts: 271; Member since: 19 Oct 2012)


WP UI is the same on all phones and for the past 2 years it hasn´t evolved much. I can understand that you are tired on android but if you got tired on android you will get tired on WP much faster. HTC ONE is kind of what you are describing.

posted on 27 May 2013, 06:38

69. itsdeepak4u2000 (Posts: 2691; Member since: 03 Nov 2012)


Cool...

posted on 07 May 2013, 10:26 2

6. EXkurogane (Posts: 863; Member since: 07 Mar 2013)


If Nokia uses that kind of dark blue (as seen on HTC 8X, and it looks similar as well in this image) instead of cyan i would seriously consider getting that color. Lumia 920, i only liked red or white.

The yellow one looked a bit toy-like (it doesnt look as good in real person compared to promo images), while the red one is the opposite - doesnt look that good in promo images but darn beautiful for the actual unit itself. When i preordered one, they only had the yellow dummy model, and because i didnt like the yellow, i decided to play safe and got a white one, and now i wished i bought the red one. Doesnt matter to me anymore though. Just keep looking forward to future models.

posted on 07 May 2013, 10:42 6

9. alterecho (Posts: 1085; Member since: 23 Feb 2012)


The phone on the right has a curved edge like the 808.

posted on 07 May 2013, 14:12 2

49. akki20892 (Posts: 3555; Member since: 04 Feb 2013)


EOS....?

posted on 07 May 2013, 10:59 7

15. dre786 (Posts: 44; Member since: 10 Nov 2012)


I have a Samsung sg3 with all this spec and still lags

posted on 07 May 2013, 11:06 2

18. mafiaprinc3 (Posts: 325; Member since: 07 May 2012)


u have an s3 and it lags,what u running ginger bread,cause it sure ain't jelly bean

posted on 07 May 2013, 11:36 2

27. andro. (Posts: 1960; Member since: 16 Sep 2011)


Dre786 If your gonna be telling lies then at least make them somewhat believable from now on, otherwise you'll just look silly

posted on 08 May 2013, 03:22

63. nexumus (Posts: 19; Member since: 09 Apr 2012)


I setup to post here, just because some don't seem to believe you. I just got rid of my Galaxy s III. It was my third Android phone, and fourth device (have a Nexus 7)
I also experienced signifigant lag on the device, even with all available updates. Even had to have the phone replaced ones. Android is still the herky jerky experience with touch it has always been. Is it much better than the days of 2.3 on my HTC Inspire? Absolutely. Is it still noticably more laggy than iOS? Sadly, yes.

posted on 07 May 2013, 11:00 1

17. Diego! (Posts: 507; Member since: 15 Jun 2009)


Designed for humans, inspired by nature... Nokia WTF??????? O_O

posted on 07 May 2013, 19:07

58. TROLL (banned) (Posts: 4851; Member since: 13 Apr 2012)


ROTFLMFAO™

+1®

posted on 07 May 2013, 11:56 3

29. Osman (Posts: 43; Member since: 07 May 2012)


the blue one is asha! check it out herehttp://t.co/xdAPLaw4cL

posted on 07 May 2013, 12:12 1

34. xperiaDROID (limited) (Posts: 5553; Member since: 08 Mar 2013)


According to the link you gave, it says "Did some searching and it appears to be an Asha 311.", but Ashas don't have front facing camera right?

Or maybe it is a new Asha. :)

posted on 07 May 2013, 12:23

35. kozza3 (Posts: 574; Member since: 17 Oct 2012)


another view -http://goo.gl/DfuCg

posted on 07 May 2013, 13:19 6

42. StreetNerd (Posts: 706; Member since: 08 Dec 2010)


i just want a fuuuken Lumia qwerty slider -_________-'

posted on 07 May 2013, 13:32 3

45. Kriksis (Posts: 82; Member since: 27 Aug 2012)


Something as E7-00 would be just perfect...

posted on 07 May 2013, 13:44 1

47. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Quote : "Nokia is following Samsung's path somewhat broadly, in recognizing that technology should more closely adapt to our behaviors, and not vice versa."
- Ah that's good to hear, this sound interesting. I hope they really learn from Samsung.

posted on 08 May 2013, 05:43

64. tashreef (Posts: 476; Member since: 24 Nov 2012)


what's there to learn from samsung ... how to Cop* ? Nokia makes everything original..and then everyone copies it....if Nokia needs to learn anything from samsung I.e. how to do marketing of their products..that's what i think samsung is really good at... they advertise rex series feature phones as smartphones ...when Asha phones have same features may be better..but still they look more interesting and appealing ....

posted on 08 May 2013, 09:29

66. Bluesky02 (Posts: 1439; Member since: 05 Dec 2011)


Samsung can learn how to design beautiful phones from Nokia.
Nokia can learn how to provide true high end specs phones with different variety from Samsung like S4 & Note 2. Both can learn from each other.

posted on 07 May 2013, 23:10

61. deburocks (Posts: 126; Member since: 20 Apr 2013)


i guess, the ashas are getting an upgrade from 3.00 screen to around 4. Or may b 5mp cameras with excellent sec c body with less then 10000inr. Nice stuff frm nokia , now ur talkin sm business here.....mmmmm

posted on 08 May 2013, 00:49

62. j0rpetz (Posts: 3; Member since: 07 May 2013)


wow good is very everthing nokia! samsung is also good the same but its high price. sorry for my bad english.

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