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Nokia launches weather-sensitive "Glove Love" Lumia ads in the UK

Posted: , by Luis D.


Nokia launches weather-sensitive
New York-based advertising agency Cohn & Wolfe whipped up an outdoor campaign for Nokia's Lumia devices, named "Glove Love". The ads, placed at London's Westfield Center and Old Truman Brewery, react to the city's notorious weather changes by displaying messages, such as "Make Love and Send Texts", "Make Calls with Gloves On", and "Send Texts with Gloves On", as it gets warmer or colder outside. This advertises the Lumia devices' sensitive touchscreens which can be used while wearing gloves.

By the way, the first 100 people to arrive at the two said locations and donate a single glove to Nokia, will be rewarded a new pair of gloves. The next 100 will receive a pair at address of their choice. However, the giveaway must have expired by now.

Previously, Nokia hosted a different glovey-dovey campaign, called "Do the Green Thing". It affectionately paired single gloves by collecting and sending them to landfill sites, where they get re-purposed, or matched with other single gloves to be used again. Say what you want about Nokia, but the Finns have big, warm hearts.

Nokia launches weather-sensitive "Glove Love" Lumia ads in the UK

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posted on 23 Jan 2014, 10:02 1

1. tech2 (Posts: 3156; Member since: 26 Oct 2012)

Did they just highlight 'Make Love' ? lol

posted on 23 Jan 2014, 11:37 2

4. SandraB (banned) (Posts: 75; Member since: 07 Aug 2013)

nokia why not just realeese a Android phone !

wp and nokia is going backwards.

nokia is killing their selfs with wp

posted on 23 Jan 2014, 12:03

5. Reluctant_Human (Posts: 879; Member since: 28 Jun 2012)

As a person who has made many similar comments in the past, I would advise against it. Opening this can of worms will only lead to anger and headaches lol.

Side note: Cool marketing campaign though. Definitely catches your eye.

posted on 23 Jan 2014, 12:28

6. rodneyej1 (Posts: 3576; Member since: 06 Jul 2013)

Look at the bright side.. Maybe you'll get Normandy.. But, if that doesn't happen then you can finally shut the fudge up about it, because after that it ain't gonna happen, Sister...

But, I'm sure people like you will keep on with your foolishness.. Quit whining!

posted on 23 Jan 2014, 12:58

7. Reluctant_Human (Posts: 879; Member since: 28 Jun 2012)

And here i was trying to keep it civil until browneyej1 comes in making his usual stink with all things windows and nokia related.

Other people think differently than you. Grow up and get over it. You should take some of your own advice.

posted on 23 Jan 2014, 10:49 3

2. hassoups (Posts: 470; Member since: 06 Jun 2013)

make love with gloves on, nice condom reference

posted on 23 Jan 2014, 11:12

3. Ren11 (Posts: 4; Member since: 03 Jan 2014)

LOL !!!

posted on 23 Jan 2014, 17:32

8. Vanster (Posts: 124; Member since: 15 Jan 2014)

Nokia Normandy RM 980,will come to Indonesia

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