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New survey shows Android is "Hot" among younger people while iOS gets the nod from the elderly

Posted: , by Alan F.

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New survey shows Android is
The latest survey from BIGInsight covers the big political question of the day. No, not Obama vs. Romney, but Android vs. iOS. 9,000 adults belonging to various demographics were surveyed and the results would not put a smile on Tim Cook and Phil Schiller's faces. Apple has a problem going forward if they don't freshen up iOS which is getting a bit stodgy. The survey reveals that the Apple iPhone isn't like your grandma's smartphone, it IS your grandma's smartphone.

First, the general numbers are actually good for both platforms although they favor Android slightly. 53% of the 9,000 adults (18 and older) said that Android was hot while 51.4% said the same for iOS. But when the tabulations are broken down by demographic, the numbers tell a far more interesting story. Amongst the Millennials, formerly known as Generation Y and the youngest group in the survey, 64% called Android hot while 61.95% gave the same designation to iOS. For those born after WWII, the Gen X crowd, 58.6% felt Android was hot while iOS had support from 53.4%.

Is this your typical Apple iPhone 5 user?

Is this your typical Apple iPhone 5 user?

Apple's iOS finally out-polled Android amongst the "Silent" generation. 46.8% of this group picked Apple as being hot while 41.4% selected the green robot. The problem here is that the Silent generation covers those born before 1946 which makes them 66 or older. Just like the commercial Samsung aired showing a Samsung Galaxy S III user waiting in line for the Apple iPhone 5 because he was saving the spot for his parents, this is the problem that Apple has today with iOS. Compared to the widgets, wallpaper and all of the customization available to Android users, iOS seems rather static.

Now that Cupertino has made the screen larger, it might be time for Apple to dip into the Android well once again and update iOS with some kind of customization including the use of widgets. If Apple refuses to freshen up its mobile OS, iOS could be stereotyped as the old person's OS, assuming that it hasn't happened already. The good news for Apple is that because this is an image problem and not a problem with the actual hardware, it can be fixed.

source: BIGInsight via Forbes

According to BIGInsight, iOS is getting stodgy
According to BIGInsight, iOS is getting stodgy

According to BIGInsight, iOS is getting stodgy


76 Comments
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posted on 26 Oct 2012, 13:27 49

1. frydaexiii (Posts: 1239; Member since: 01 Dec 2011)


And there you go. iGarbage is only popular with kids who want it just because it's popular (like how they want toys they see in TV commercials), adults who like kids, only want it for the brand and old people.

posted on 26 Oct 2012, 13:40 30

8. theBankRobber (Posts: 649; Member since: 22 Sep 2011)


Lets all spread the truth among the rest of the overpriced apple world. LoL

posted on 26 Oct 2012, 14:05 19

20. SuperAndroidEvo (Posts: 4328; Member since: 15 Apr 2011)


The Apple fad is now getting "old" literally. It was just a matter of time before people could finally "SEE" that Android is the better OS. It just does more & guess what Apple? People love & need customization. Something you CLEARLY can't do with an Apple device.

Android over took iOS in the smartphone market. Now Android is about to do the same in the tablet market.

Overall Android is just better. Finally people are starting to get out & see there is WAY better than Apple out there. Shoot even WP8 is better than Apple.

+1

posted on 26 Oct 2012, 19:25 12

62. Nadr1212 (Posts: 741; Member since: 22 Sep 2012)


And they called Nokia the burning platform.

They should look at Apple now cuz it just got burnt LIKE TOAST

posted on 26 Oct 2012, 14:20 20

25. Jeradiah3 (Posts: 1008; Member since: 11 Feb 2010)


The Samsung commercial made it clear that Apple products attract the older generation. Theres nothing wrong with that, but i dont think thats what Apple was trying to do. Ive seen more teenagers and my parents' generation having iPhones

Meanwhile those within my generation (Generation X) want more out of our phones and not being restricted to do so like Apple

posted on 26 Oct 2012, 22:58 10

65. sgogeta4 (Posts: 392; Member since: 02 Feb 2011)


And as the older generation gets even older, they're switching to Android. Why? Because the iPhone is too small and not everyone has 20/20 vision. My dad just got the Note II for that very reason from his iPhone 4.

posted on 26 Oct 2012, 16:50 2

48. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


NOOOOOOOOOOOOOOO!!! lol

This was Blackberries thing, considered for old ppl and iPhone for the youngsters. I dont want Android to get so popular that it becomes the "it" phone, tablet.

Feels good to say Android has arrived to be considered the hot phone and iPhone for old folks, but I dont want that to happen. Google, dont read this and decide to rest, not innovate....

posted on 27 Oct 2012, 10:07 1

75. archangel9 (Posts: 231; Member since: 07 Feb 2010)


Good point. If you want to be in the "in"crowd go with the iPhone.You want to be different Android

posted on 26 Oct 2012, 13:28 14

2. fistigons (Posts: 263; Member since: 11 Feb 2012)


Widgets!

posted on 26 Oct 2012, 16:18 7

44. angelesmec (unregistered)


Then if that's the case they will copy Android? Haha..

posted on 26 Oct 2012, 13:30 19

3. raunak (Posts: 505; Member since: 12 Oct 2011)


anyone surprised here?

posted on 26 Oct 2012, 13:59 15

19. SellPhones82 (Posts: 553; Member since: 11 Dec 2008)


Not at all...IMO iOS is overly simplified and has a much smaller learning curve than Android so it only makes sense that elders would prefer it more. The younger and more tech crowd wants to do and get everything out of their phone and make it their own so they want Android.

posted on 26 Oct 2012, 15:27 6

40. PAPINYC (banned) (Posts: 2315; Member since: 30 Jul 2011)


I'm not, my Great Great Great Grandmother uses iOS (from the grave) and she's jAilbroken, too!! And, if she does any traveling through purgAtory she uses Apple Maps in hopes that she can bide more time as she, undoubtedly, gets lost alot up there.

posted on 26 Oct 2012, 15:47

42. Zero0 (Posts: 583; Member since: 05 Jul 2012)


The millennial numbers are right in line with expectations. I'm not really surprised that gen X prefers Android. That the baby boomers prefer Android was a bit surprising, though.

posted on 26 Oct 2012, 17:03 4

50. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


I am.

This also goes against iPhone vs Android myths. I think Blackberry needs to read this article and start focusing on Plan B.

posted on 27 Oct 2012, 10:15

76. archangel9 (Posts: 231; Member since: 07 Feb 2010)


Not surprised.I had a debate with guys about this and I told them the same thing but they're fanboys and they don't see nothing but Apple.

posted on 26 Oct 2012, 13:33 9

4. VJo003 (Posts: 334; Member since: 11 Mar 2012)


Makes perfect sense....

posted on 26 Oct 2012, 13:33 23

5. NickPeters (Posts: 64; Member since: 24 Oct 2012)


"The survey reveals that the Apple iPhone isn't like your grandma's smartphone, it IS your grandma's smartphone."
Hahahahaha... This one is KILLER! :)

posted on 26 Oct 2012, 13:33 20

6. Cyan3boN (Posts: 425; Member since: 23 Feb 2012)


so Sammy got it right in the first ad. its time to find the whiney girls : )

posted on 26 Oct 2012, 13:36 1

7. gregoryyy3 (Posts: 154; Member since: 10 Nov 2010)


because older people are smart.

posted on 26 Oct 2012, 13:40 4

9. NickPeters (Posts: 64; Member since: 24 Oct 2012)


I hope I just saw sarcasm there. ;)

posted on 26 Oct 2012, 14:39 1

31. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Old age is like second childhood :)

posted on 27 Oct 2012, 06:12 1

73. leftheodo (Posts: 66; Member since: 21 Oct 2011)


Because older people have no idea about technology.

posted on 26 Oct 2012, 13:40 7

10. p0rkguy (Posts: 684; Member since: 23 Nov 2010)


http://forums.macrumors.com/showthread.php?t=1475358
:)

posted on 26 Oct 2012, 13:54 6

18. Aeires (unregistered)


O_o

Suddenly "OMG" doesn't even do it justice.

posted on 26 Oct 2012, 14:29

28. Hemlocke (unregistered)


Apparently you aren't a regular at XDA, where legions of mental midgets coexist peacefully with talented devs and people who actually know about different devices firsthand.

posted on 26 Oct 2012, 14:42

32. p0rkguy (Posts: 684; Member since: 23 Nov 2010)


Then I'm assuming you are?

posted on 26 Oct 2012, 16:34

46. Hemlocke (unregistered)


I am. I'm not pointing fingers, but every day you see devs post warnings for morons who think that a Galaxy S3 ROM will work on every phone with "Galaxy S3" in the name. It's no different than the dumbasses who don't know the difference between an iPhone 4s and iPhone 5.

posted on 26 Oct 2012, 16:48 3

47. p0rkguy (Posts: 684; Member since: 23 Nov 2010)


I am a regular on XDA and I see those too but that's a reading problem, which everyone has now that grammar has gone down the s**t hole.
The problem with the link I posted is the guy thinks his i5 is bent and he doesn't know how to check to see if an object is straight.
Don't get me wrong, both are dumb but you'd have to be really slow on the bent i5 situation. If it makes you feel any better, read post #3 in the link.

posted on 26 Oct 2012, 17:53

52. TylerGrunter (Posts: 1040; Member since: 16 Feb 2012)


And to which one do you belong to? Part of the legion of mental midgets or a talented dev?

posted on 26 Oct 2012, 15:31

41. BattleBrat (Posts: 1143; Member since: 26 Oct 2011)


ROFL HA HA HA HA HA That thread is FRIGGEN EPIC!!!

posted on 26 Oct 2012, 18:29

55. PapaSmurf (Posts: 8810; Member since: 14 May 2012)


Comment #3 made me laugh so loud people around me are staring at me.

+1!

posted on 26 Oct 2012, 13:43 4

11. ajac09 (Posts: 1367; Member since: 30 Sep 2009)


so the Samsung commercial was right

posted on 26 Oct 2012, 13:44 4

12. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


Trime to dip into android well, steal few things include in their so "cool" os after few cosmetic changes and then stamp it as their own "never before innovation" and return to sue the very source from where they lifted their innovations :)

posted on 26 Oct 2012, 13:50 4

15. tedkord (Posts: 5088; Member since: 17 Jun 2009)


Apple just received a patent on written sarcasm which includes the novel use of "quotation marks around a facetious or sarcastic statement."

Expect an iSuit immediately.

posted on 26 Oct 2012, 13:51 5

16. tedkord (Posts: 5088; Member since: 17 Jun 2009)


Damn. I just got served for my last post.

posted on 26 Oct 2012, 13:49

13. roscuthiii (Posts: 1859; Member since: 18 Jul 2010)


Well, I suppose it's a good thing when the market segment that favors you has the most disposable income... probably not as good that they're more likely to pass away sooner.

posted on 26 Oct 2012, 14:14

21. sats.mine2k4 (banned) (Posts: 208; Member since: 10 Aug 2012)


So the reason that your over paying and apple is over charging for their products is because apple has more money... wow you sure are smart buddy....
It's freakin phone ur talking avg lifespan of a phone is between 1-2 years, your not gonna carry ur phone to your grave unless your like 95 now and have an iphone....

posted on 26 Oct 2012, 14:16

22. roscuthiii (Posts: 1859; Member since: 18 Jul 2010)


Reading is fundamental.

posted on 26 Oct 2012, 14:35

29. Twisted247 (Posts: 254; Member since: 12 Oct 2012)


Sure! And also the generation with the most disposable income will repeat "whats a Download" or "app?"

posted on 26 Oct 2012, 14:43

34. roscuthiii (Posts: 1859; Member since: 18 Jul 2010)


As well as, "Get off my lawn!" and "When will Ensure come out with butterscotch flavor?"

posted on 26 Oct 2012, 13:50 2

14. Aeires (unregistered)


Old news really. There has been a large increase in elderly iPad buyers because they feel using a tablet is easier than a PC. When you brag about simplifying the OS UI, you have to expect things like this to happen.

posted on 26 Oct 2012, 13:54 5

17. tedkord (Posts: 5088; Member since: 17 Jun 2009)


This is one of those, "well, duh!" surveys.

It's like we've always said, those who are more technically inclined are attracted to Android, those who aren't too iOS. Not news.

posted on 26 Oct 2012, 14:19 5

23. Sakeem (Posts: 304; Member since: 05 Sep 2012)


My sister-in-law was in town and she had an Android tablet. My mother-in-law has an Ipad. My mother-in-law said, "her tablet can do things that mine can't. Why is that?" I simply said, "because it's an ipad."

posted on 26 Oct 2012, 14:19 1

24. roscuthiii (Posts: 1859; Member since: 18 Jul 2010)


Hmm, this survey coupled with the survey here,http://arstechnica.com/science/2012/10/weve-located-the-reality-distortion-field-and-its-in-the-consumers-brain/ ... kinda makes it look like our youth may not be so dumb after all.

posted on 26 Oct 2012, 14:22 1

26. gallitoking (Posts: 4690; Member since: 17 May 2011)


well young people will go for flashy screen and colorful devices the e more experience shoppers will go functionality rather then big screen device that will obsolete in 6 months or less.

posted on 26 Oct 2012, 14:36

30. PhoneArenaUser (Posts: 5492; Member since: 05 Aug 2011)


"...more experience shoppers..."

And what makes them "more experience shoppers" ?

posted on 26 Oct 2012, 14:42 5

33. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


And yet Apple stretches the phone by 0.5 inches. Who wanted it? the old or the young :D

posted on 26 Oct 2012, 15:17 5

39. EclipseGSX (Posts: 1637; Member since: 18 Oct 2011)


Righttttt...i'm sure it has nothing to do with the fact that Android is better because of its many different flavors instead of Apple's boring one size fits all in the past 5 years.

posted on 26 Oct 2012, 16:30

45. tedkord (Posts: 5088; Member since: 17 Jun 2009)


Actually, those with tech savvy go for Android, because they understand its a more powerful, flexible OS. The older, less tech savvy will go for the simpler OS. And from this survey, we see that this is exactly what is happening.

Didn't Apple just make the iPad 3 obsolete in 7 months?

posted on 26 Oct 2012, 19:01

60. someones4 (Posts: 619; Member since: 16 Sep 2012)


technically, other companies made the iPad obsolete.

posted on 26 Oct 2012, 16:59 6

49. jroc74 (Posts: 5192; Member since: 30 Dec 2010)


So....are you seriously trying to tell us....that the iPhone, iOS is more functional than Android?

Seriously?

The iPhone 5 took a step back by not being able to talk n surf at the same time, yet its more functional....

Android can do more things out the box that the iPhone has to be jail broken to do....

Fanboyism is a disease, seriously.

posted on 26 Oct 2012, 18:27 1

54. protozeloz (Posts: 5379; Member since: 16 Sep 2010)


Like the iPad?

posted on 26 Oct 2012, 19:02

61. someones4 (Posts: 619; Member since: 16 Sep 2012)


iPhone is obsolete for the past few years

posted on 26 Oct 2012, 23:40

66. galokjai (Posts: 34; Member since: 20 Jul 2011)


that explains why people who buy apple products change their phones, tablet, computers, laptops, and chargers every year while people who buy android keeps their items for 5-10 years? you should go to school.

posted on 26 Oct 2012, 14:25

27. Hemlocke (unregistered)


It's funny that some company that makes Android apps (bit.ly/HlqULO) would say that, when an independent analyst firm, Piper Jaffray, says otherwise (bit.ly/WQgqZ6).

posted on 26 Oct 2012, 14:45 7

35. D_Tech-tive (Posts: 104; Member since: 12 Feb 2012)


This article is funny to me cause me and my coworkers was just talking about this the other day. I noticed the older guys at my job prefer Iphones and older people in general for that matter.

It makes sense to me cause old folks don't like changes, and the only flavors of Iphone are black or white and memory size. (Boring!)

Android comes in so many brands, models, styles, specs, and features it's no wonder why the older crowd avoids Android. Too many choices, they just assume listening to the sales persons tells them to buy cause they didn't do their research before buying. And since the sales person gets more commission for the sales of certain phones they could care less what you need and sell you what puts more money in their pocket!

posted on 26 Oct 2012, 15:12

36. THETECHTEAM (Posts: 82; Member since: 12 Dec 2011)


hhhhhhhhhhhaaaaaaaaaaaaaaaaaaaaaaa!!!!!!!!!! Funny!!

posted on 26 Oct 2012, 15:12 1

37. eman99 (Posts: 238; Member since: 03 Aug 2010)


apple is for the simple minded

posted on 26 Oct 2012, 15:13 4

38. EclipseGSX (Posts: 1637; Member since: 18 Oct 2011)


A dried up Apple, perfect analogy

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