Samsung does it again, making fun of those waiting on line for the Apple iPhone 5

Samsung does it again, making fun of those waiting on line for the Apple iPhone 5
Remember those hilarious ads Samsung ran last year for the Samsung Galaxy S II? Those spots made fun of the incremental update on the Apple iPhone 4S, and those who waited on line for the device. The commercials coined a new putdown line, "Dude, you're a barista". The new ad shows long lines of Apple iPhone 5 buyers waiting in line at various cities and the chatter is about some of the new features. "The headphone jack is going to be on the bottom," says one of those on the line, with great significance. A woman waiting on the line mentions how the connector is all digital, but admits seconds later that she doesn't know what this means.

And similar to last year's ad, all of a sudden someone spots a Samsung Galaxy S III. This year, the person with the Samsung handset is actually on line, holding a spot for someone. And just who is he saving a place on the iPhone line for? Why, it's his older parents of course, as Samsung takes a shot at the characterization of the Apple iPhone as the handset for older people who aren't 'hip'. And while some on the line are talking, two Samsung Galaxy S III users share a play list using S Beam which quickly gets the attention of the Apple iPhone users.

The most telling part of the 90 second spot is when someone starts rattling off the new features of the Apple iPhone 5. "This one's got 4G," offers a Bill Gates look alike."Yeah, we've had that for a while," responds a Samsung Galaxy S III owner. "This one's got a big screen," responds the iPhone user. "This one's got a bigger screen," says the guy with the Galaxy S III who then launches into a litany of some of the features on Samsung's flagship smartphone.

Kudos to Samsung for continuing this series. No matter which phone you prefer, this is 90 seconds of pure fun and amusement and even Apple iPhone users should be able to laugh at themselves after viewing the ad. The only complaint we have is that Samsung didn't bring back the barista.

Thanks Abhi!

source: YouTube

Related phones

Galaxy S III
  • Display 4.8" 720 x 1280 pixels
  • Camera 8 MP / 1.9 MP front
  • Processor Samsung Exynos 4 Quad, Quad-core, 1400 MHz
  • Storage 32 GB + microSDXC
  • Battery 2100 mAh(11.60h 3G talk time)
iPhone 5
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1440 mAh(8h 3G talk time)



1. hateftotti

Posts: 225; Member since: May 03, 2011

That's cool:))) Actually

6. hateftotti

Posts: 225; Member since: May 03, 2011

Actually everything that is new for iphone users is our memories such as 4inch display,4G LTE,and...

50. Peter27

Posts: 233; Member since: Jul 13, 2012

One of the best adverts I have ever seen. Well done Sammy.

57. Jelly_Bean

Posts: 109; Member since: Sep 11, 2012

Lolzzzzzzzzzzzzzzzzzzzzzzzzzz Note 2 -----------> Real Men

86. prakesh

Posts: 92; Member since: Sep 13, 2012

lazy people haha thats funny, by the way i saw wnedygarrett did u?

90. arsenaljimenez

Posts: 198; Member since: May 03, 2012

Well done samsung :)

126. zibbyzib2000

Posts: 221; Member since: Nov 18, 2010

Their next ad will be people waiting in line for the SG4. "This one is better because the screen is 0.2" bigger than before"

140. MAS10X

Posts: 38; Member since: Jul 26, 2011

Wow, how do you expect to be taken seriously when you have a pic of Rebecca Black as your avatar...

123. anywherehome

Posts: 971; Member since: Dec 13, 2011

yesterday in a train I just switched full battery with my SGS2 after extensive use and an iPhone girl had to plug her charger....luckily and exceptionally there was an electric socket :) iPhone just can not be used as a camera....dead in a few hours with no options....maybe 2 iPhones in a pocket? :)

2. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011


61. Jelly_Bean

Posts: 109; Member since: Sep 11, 2012

"The headphone jack is going to be on the bottom" f**king hilarious hahahahahahahahhaha

79. Lift_Off

Posts: 152; Member since: Apr 04, 2012

If Apple made an ad: "Hey look, the new galaxy has siri!" "Hey! its even worse looking than the last one!" hahaha any company can make another phone look stupid.

89. Peter98

Posts: 119; Member since: Aug 01, 2012

I saw the company is jealous...

106. Hemlocke unregistered

Apple doesn't need to do it, though. When you are on top, you don't care what the losers behind you are doing. Sammy needs to keep making some money to pay Apple.

111. Lift_Off

Posts: 152; Member since: Apr 04, 2012

I know! Apple hasn't even taken the time to make commercials firing back at Samsung!

121. 305Bucko

Posts: 506; Member since: Aug 07, 2011

Just like Microsoft never took the time to fire back at all the: "Hi im a Mac/ and Im a PC" commercials Sometimes its best to shut up and not draw more attention to an "Im callin you out" commercial

125. ddeath

Posts: 170; Member since: Apr 14, 2012

Because they only had time to sue. :)

128. tedkord

Posts: 17311; Member since: Jun 17, 2009

They don't care so much that they need to sue everyone in creation to ban competing phones. Oh and they're not on top. Samsung is on top, number one smartphone manufacturer in the world with most smartphones sold. And android is on top with roughly two thirds market share.

3. -box-

Posts: 3991; Member since: Jan 04, 2012

Love it. I really enjoy these teasing ribbings companies give each other in advertisements. Keep this stuff up, work hard in the R&D labs, and stay out of the courtrooms!

45. Deadeye37

Posts: 291; Member since: Jan 25, 2011

A-Freakin'-Men! Somebody buy this guy a beer! ... or a root beer if he doesn't drink.

71. -box-

Posts: 3991; Member since: Jan 04, 2012

Both are good! Or a nice not-too-smoky Scotch! Irish Whisky OK in a pinch

4. Sniggly

Posts: 7305; Member since: Dec 05, 2009

This was a funny ad. Samsung's marketers didn't lose their touch from the last ads featuring this concept.

81. snowgator

Posts: 3621; Member since: Jan 19, 2011

If anything, this one is more effective with all the "upgrades" of the iPhone 5. My only gripe? Where was the "1 more row of icons" quip?

5. androidornothing

Posts: 143; Member since: Apr 26, 2012

Got owned!!!!!!!!!!!!!!!!! GS3 for life bababyyyyy!!!

122. 305Bucko

Posts: 506; Member since: Aug 07, 2011

ooooooh "for life" is too long... how bout: "Till my next upgrade"?

7. ajac09

Posts: 1482; Member since: Sep 30, 2009


8. Aeires unregistered

Mom and dad, classic!

9. Seymur unregistered

isn't Galaxy Player and S Voice is clearly copy of iPod touch and Siri? Idc who created those in 1990. Everyone copied Apple but now more succesfull than him. Nice ad. Best device.

19. MEeee

Posts: 412; Member since: Oct 19, 2011

Voice Talk now S Voice existed in the S2 and S2 released 6 months before the 4S. 2012 iPod Nano looks just like 2007 Samsung YP-P2 mp3 players.

31. Seymur unregistered

I use S2 and I'm not talking about Voice Talk. I'm not talking about Android. But Samsungs INNOVATIONS. Give me thumbs down fandroids. Apple sucks but Samsung copies. If you can't see reality, you suck too.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.