NPD's latest report has Apple as the number one tech brand and Best Buy on top of tech retailers
only one in the top five to show growth last year. While Apple sales increased 36% from 2010, fourth place Sony lost 21% in revenue. Hewlett Packard was second with Samsung third and Dell fifth. Apple also made up nearly 20% of tech sales in the holiday quarter. When it comes to tech retailers Best Buy was on top with Walmart second and Apple third. Staples and Amazon tied for fourth. It was the same exact order from 2010.
Showing a 7% increase in sales, tech purchases made online, through direct mail and television accounted for 24% of tech revenue in 2011 and 25% of non brick and mortar sales in the fourth quarter of last year. In 2010, these sales accounted for 22% of tech sales. In-store sales declined 2.5% in 2011.
source: NPD via AllThingsD
1. dreammixer (banned) posted on 13 Feb 2012, 17:57 2
Awesome Apple is picking up steam. They should have a huge marketshare gain in 2012 as consumers who were stuck with android realize Apple has the superior product now that it's available on their carrier of choice. T-Mobile is dead without the iPhone.