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Microsoft's Ballmer calls Apple a "low volume player" in all markets except tablets

Posted: , by Alan F.

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Microsoft's Ballmer calls Apple a
Microsoft CEO Steve Ballmer sat down with the Wall Street Journal to touch on a few things including smartphones and the recent launch of Windows 8 and the Microsoft Surface tablets. He said that numerically, there is nothing interesting to report following the launch of the new OS or the tablets. He did say that retailers would say that the two products are off to a good start and that some stores are out of stock on the Microsoft Surface tablet.

"We like our model, as we are evolving it. In every category Apple competes, it's the low-volume player, except in tablets. In the PC market, obviously the advantage of diversity has mattered since 90-something percent of PCs that get sold are Windows PCs. We'll see what winds up mattering in tablets."-Steve Ballmer, CEO, Microsoft
Turning to smartphones (a place that we love to turn to, by the way), Ballmer was asked if Microsoft was planning on developing its own smartphone and he said that he was happy to have HTC, Samsung and Nokia pushing Windows Phone 8 hard this holiday season. The WSJ then asked if Microsoft considered Apple's business model so that it could control both software and hardware, and the executive used this opportunity to fire a shot across the bow by calling Apple the low-volume player in every market it competes in, except for tablets. Now, it could be due to the less than 3% market share that Windows Phone currently has in the global smartphone market (according to Gartner), but it would seem that Microsoft's CEO is forgetting about a little number called the Apple iPhone. We wouldn't call selling 26.9 million units of the Apple iPhone 5 in the latest quarter "low volume". With the recent back and forth between Apple and Microsoft, a response from Tim Cook is probably forthcoming.

Ballmer also said that even though Windows Phone handsets do some things that both the iPhone and Android models don't, it takes more than features to succeed in the market. Ballmer said that customers need to touch, see and feel the phones, which he points out can be done at AT&T and Verizon where the phones are, in his own words, "well-presented, the salespeople know what they're talking about." We can also expect to see more ads for Windows Phone 8 like the two we showed you on Monday. Ballmer said that Microsoft has not had a television campaign for the platform in some time and will start to "tell the story in our own voice," another important step Ballmer says is required for Microsoft to gain market share in the global smartphone market.
 
source: WSJ

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posted on 30 Oct 2012, 12:43 6

24. couote (Posts: 1; Member since: 30 Oct 2012)


It's good for Apple that there are better products on the market that forces them to innovate, which is not been doing for a long time. Innovate - No improvement.

posted on 30 Oct 2012, 10:55 15

1. wendygarett (unregistered)


I really afraid that ms will eat a lot of iPad market share :(

posted on 30 Oct 2012, 12:03 26

18. arsenaljimenez (Posts: 183; Member since: 03 May 2012)


I hope it does
When people realize what a actual good tablet should do

posted on 30 Oct 2012, 12:17 12

21. PhenomFaz (Posts: 1236; Member since: 26 Sep 2012)


usually i dont agree with a lot of stuff steve says but in this case he is right. Apple has one high selling product and MS Surface is going to wipe it out!

posted on 30 Oct 2012, 13:14 15

29. JeffdaBeat (unregistered)


You do realize this is the same guy that said Google copied Apple just a few days ago...right? So apparently he doesn't think Android is a good OS for tabs either...

posted on 30 Oct 2012, 14:35 2

38. EclipseGSX (Posts: 1731; Member since: 18 Oct 2011)


Why, do you own Apple stock?

posted on 30 Oct 2012, 15:42 3

42. AnTuTu (Posts: 1580; Member since: 14 Oct 2012)


I work for a large enterprise and have already pre - ordered 150 Surface :)

posted on 30 Oct 2012, 16:44 3

45. -box- (Posts: 3991; Member since: 04 Jan 2012)


PhoneArena: the 26.9 million units was for ALL iphone models, not just 5s. Please correct the article.

posted on 30 Oct 2012, 19:07 1

54. techytechtech (banned) (Posts: 33; Member since: 10 Oct 2012)


no worries, steve here really needs to sell his butt off to compete with apple or samsung sales.

he can say he is king in PC (props to that)

but hey baldy your windows hasnt even hit the shore yet and your downing others. better put your mouth where it belongs. not in between apple and samsung and that is for sure.

plus he hates android and he is only rooting for windows whether good or bad cause his job depends on it.

are you surprised ?

this is just a gimmick to sell nothing more nothing less.
you know what a true competitor is? when he recognizes the good in his opponent and praises them for leading innovation while at the same time being creative as well.

the surface is the definition of creativity. cause it is soo unique and stands out on its own. but at the end of the day its...........windows....like yuck. i have a pc asshole give me something new.

but i guess thats just how things are in this life.

posted on 31 Oct 2012, 10:21 1

59. arsenaljimenez (Posts: 183; Member since: 03 May 2012)


I think he said that because of the user interface..
like apples icons, oh look android has really similar looking icons too
thats where microsoft is different
but either way yes

posted on 30 Oct 2012, 11:43 10

16. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)


Quite true. Until MS starts putting up WP8 sales numbers in the 10s of millions, it is all spin.

posted on 30 Oct 2012, 10:58 23

2. MeoCao (unregistered)


Good point Steve!

And we can say MS is a low volume company except in PC. LOL

posted on 30 Oct 2012, 12:06 5

19. arsenaljimenez (Posts: 183; Member since: 03 May 2012)


They will be, but like he said people gotta try it out, or they won't know how good it is. Until then, people will keep buying Iphones because its the cool thing to do. SMH

posted on 30 Oct 2012, 12:06 3

20. SleepingOz (unregistered)


That's exactly what I was about to comment lol!

posted on 30 Oct 2012, 12:50 2

26. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)


Still doesn't change the fact that MS is a low volume company except in PCs.

posted on 30 Oct 2012, 13:35 1

31. papss (unregistered)


Still doesnt change the fact that linux is a low volume everything

posted on 30 Oct 2012, 13:50

32. arsenaljimenez (Posts: 183; Member since: 03 May 2012)


Never argued against that, but that's fact. For now.

posted on 30 Oct 2012, 14:21 3

37. JeffdaBeat (unregistered)


You do know they said the same thing about Windows Phone 7...right?

posted on 30 Oct 2012, 14:37 4

39. rusticguy (Posts: 2828; Member since: 11 Aug 2012)


80%+ world on web is on LINUX ... :)

posted on 30 Oct 2012, 16:46 1

46. -box- (Posts: 3991; Member since: 04 Jan 2012)


The XBox & its accessories and Microsoft keyboards and mice and other peripherals disagree with you.

posted on 31 Oct 2012, 10:23

60. arsenaljimenez (Posts: 183; Member since: 03 May 2012)


dude, how long have the wp been out,
theyve accomplished so much in that short amount of time
apple had no one to compete with when they came out, they were unique, back then
so it was easy for them to get a lot of sells
microsoft actually has work to do
it wont happen over night but it will happen
wp hasnt gone up much here in the US but every where else its catching on

posted on 30 Oct 2012, 10:58 7

3. Kronic (banned) (Posts: 321; Member since: 11 Sep 2012)


He seems confident.

posted on 30 Oct 2012, 17:31 1

51. SGSatlantis (Posts: 226; Member since: 20 Jul 2011)


Or delusional.

posted on 30 Oct 2012, 10:59 8

4. Techsplash (Posts: 41; Member since: 24 Oct 2012)


i know that the windows 8 software is nice and surface is a really really good tablet but i think that it is not in the position to say apple a low volume player.

posted on 30 Oct 2012, 11:38 7

13. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)


i think most guys will miss the point the term is bussiness model he is refering too low volume yes they are. the Apple works on profit and Demand in market unlike android they keep the supply chain limited to what they expect will be sold very quick . i think he is refering to that point and not saying that people dont buy it. maybe some buisseness guy can elaborate more on it

posted on 30 Oct 2012, 15:35 3

41. So-Sayz-Eye (Posts: 31; Member since: 08 Nov 2011)


I wish more people had your common sense.

posted on 30 Oct 2012, 11:01 4

5. darkkjedii (Posts: 22709; Member since: 05 Feb 2011)


26.9 mil damn apple that's hot

posted on 30 Oct 2012, 16:50

47. -box- (Posts: 3991; Member since: 04 Jan 2012)


Nokia still sells a million phones a day, and Samsung has equivalent figures. Samsung is also around the 100 million smartphones yearly level as well, so it's really not that many.

I feel bad for the Chinese workers who have to put so many of the things together though. They should be paid equivalent to first-world workers.

posted on 30 Oct 2012, 11:01 5

6. Mr.Mr.Upgrade (Posts: 474; Member since: 30 Aug 2011)


1. Android. 2. Blackberry Aka Apple. 3. Palm pre. Aka Microsoft

posted on 30 Oct 2012, 11:10 9

7. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)


oh wait... did the zune beat iPod?

really hate that all company want to compete and say something bad about apple..this just prove that apple is very tough to beat!

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