So far, the three ads include a Facebook Home user on an airplane with the Cover Feed screen showing the user in advance what he is going to see. The second ad shows Facebook founder Mark Zuckerberg addressing the troops on Facebook Home's launch day only to have one executive get caught up in what his friends are doing via Cover Feed. The third ad is similar to the second one except that this time, instead of an executive at a Facebook meeting, we have a family member sitting down for dinner. The point remains the same which is that Facebook Home is the best way to stay close and connected to your friends.
Perhaps after watching this ad, you'll understand why your mom hates it when you pull out your phone at the dinner table.
source: Facebook via Forbes