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KGI's Kuo says not to expect an AMOLED screened iPhone until 2019 at the earliest

Posted: , by Alan F.

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KGI's Kuo says not to expect an AMOLED screened iPhone until 2019 at the earliest
Do you recall those old television commercials for E.F. Hutton? The old-line stockbroker, eventually merged out of existence, lives on thanks to an iconic television ad campaign that was supposed to show how tuned in the firm's analysts were. "When E.F. Hutton talks, people listen" became as famous as a tag-line can get. The reason we bring it up is because when it comes to all things Apple, when Ming-Chi Kuo talks, people listen. Or at least, they should.

The KGI Securities analyst has made a number of prescient calls over the years when it comes to the Apple iPhone and Apple iPad. Obviously well-connected to the powers that be in Cupertino, Kuo's latest pronouncement is that Apple will stick with LCD screens for the iPhone, at least through 2018.

Kuo shot down speculation that Apple would turn to an AMOLED screen for its newly designed Apple iPhone 7, set to launch in 2016. The analyst says that Apple's suppliers continue to invest in new technology for LCD production, something they would be unlikely to do if Apple was considering a change soon to an AMOLED screen for the iPhone.

For example, Foxconn has a deal with the government of Henan Province to build LTPS TFT-LCD production lines in Zhengzhou. The lines won't start up until 2018, and Kuo believes that they were built to supply Apple with LCD panels for future iPhones. Minebea, the company that sells backlights to Apple, says that in the high-end market, LCD displays are safe for the next three years.

While switching to an OLED screen for the iPhone might help Apple increase battery life on the handset, that would require the phone to sport a dark UI, with white letters on a back background (similar to what is seen on the AMOLED display used on the Apple Watch) as one example. LCD screens are easier to read in sunlight.



source: AppleInsider

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posted on 10 Nov 2015, 11:27 1

1. mistercarter (Posts: 359; Member since: 01 Sep 2011)


my take on AMOLED displays for iPhone is Apple will wait until a complete UI overhaul is due again, so they can go from the total white look of iOS 7, 8 and 9 to a total dark look whenever they think it's needed, so yeah probably in 2018-2019 is likely to happen

posted on 10 Nov 2015, 12:32

23. Arch_Fiend (Posts: 2032; Member since: 03 Oct 2015)


The 7 Will Have Amoled Trust Me.

posted on 10 Nov 2015, 11:34 11

2. maherk (Posts: 3420; Member since: 10 Feb 2012)


It is expected, Apple won't go for AMOLED screens until they become very cheap.
By then, Samsung and LG would've a newer and superior panels.

posted on 10 Nov 2015, 11:57 7

10. TechieXP1969 (Posts: 8369; Member since: 25 Sep 2013)


They are superior now and have been since 2011.
High resolutions, better color accuracy vs LCD. Don't have to worry about back-light washing out colors. More efficient on the battery and more.

posted on 10 Nov 2015, 12:02 9

14. maherk (Posts: 3420; Member since: 10 Feb 2012)


I know they are.
I am just saying that by 2019, Amoled screens will be yesterday's technology and both LG and Samsung would've introduced an even better panels.

posted on 10 Nov 2015, 12:19 13

20. Finalflash (Posts: 2773; Member since: 23 Jul 2013)


Apple fans wouldn't care either way though, Apple could pour CRTs on their phones and spin it a bit to convince the faithful towards it.

posted on 10 Nov 2015, 12:30 6

22. Well-Manicured-Man (Posts: 263; Member since: 16 Jun 2015)


Could you please stop insulting Apple users? Thanks!

posted on 10 Nov 2015, 12:23 3

21. Well-Manicured-Man (Posts: 263; Member since: 16 Jun 2015)


I think it is possible that Apple is not going to AMOLED at all. They could also go to LCD Quantum Dot which does not need backlight as well. Such displays also could overcome aging issues present at AMOLED displays, by using inorganic LEDs (more research is needed for this though).

The mentioned deal above between Foxconn and Chinese Government could support this thesis.

Whoever is interested in learning more about Quantum Dot displays, checkout the Wikipedia link below:https://en.wikipedia.org/wiki/Quantum_dot_display

posted on 10 Nov 2015, 13:10

27. Iodine (Posts: 1304; Member since: 19 Jun 2014)


Yeah I also think so.

Apple is heavilly invested in LCD's and has a ton of Quantum dots related patents. It looks they use custom oled on the Apple watch, simply bacause the tiny battery requires it for great battery life.

posted on 10 Nov 2015, 13:46 4

32. Guaire (Posts: 500; Member since: 15 Oct 2014)


Sony and LG already using QD LCD panels on their flagship phones. That kind of LCD's uses blue LED backlights instead to white.

Don't confuse QD LCD with QDLED. Latter is a potential successor to OLED.

posted on 10 Nov 2015, 14:16 4

33. stanislav (Posts: 136; Member since: 22 Sep 2014)


The best, most acurate, with biggest colour range and most expensive displayes are LED IPS LCD displays just like the one in iphones. (check eizo)
The first phone with bearable and who was not complete joke amoled screen was Note 4 in late 2014, but even modern sammy amoleds are inferior.
There are LCDs from like 40-50 years but they are bettert than CRT from just 10-15. Maybe JUST MAYBE one day OLED/AMOLED will be better, not today.

posted on 10 Nov 2015, 15:22 3

35. AlikMalix (Posts: 5069; Member since: 16 Jul 2014)


Reply to post #33

Thank you! I was gonna point out that even the Samsung S5 had an awefully oversaturated screens while iPhone screens are sharper with same pixel count. These trolls are acting like LED screens on android phones were always as good as they are today. But like you said it was Note 4 that finally made them good - before that LED screens were not so good. Every time I looked at any phone of S5 era or older - I see this glaring screen that hurts your eyes if you're not used to it.

But amoled has improved finally and the last couple of years it's really nice. So why not move to something that provides more battery efficiency that doesn't force a trade off for color accuracy and glare (for lack of better word).

posted on 10 Nov 2015, 16:52 4

37. NoToFanboys (Posts: 1120; Member since: 03 Oct 2015)


I totally disagreed with him on the part where he said "even modern sammy amoleds are inferior"
Not sure if hater or he hasn't seen an S6 or Note 5 screen on basic photo mode

posted on 10 Nov 2015, 20:59 5

42. joey_sfb (Posts: 5339; Member since: 29 Mar 2012)


There you go, OLED is inferior until Apple deem its good enough.

That's the average Apple Joe.

No win for Logic and Science.

posted on 11 Nov 2015, 12:01 2

44. Oxygen (Posts: 125; Member since: 29 Mar 2012)


Since when do iSheep have logic?

posted on 11 Nov 2015, 12:38

45. stanislav (Posts: 136; Member since: 22 Sep 2014)


Less delta E deviation, better gamma, no black shifting, brighter displayes... yep pure science.

posted on 10 Nov 2015, 20:09 2

41. DRS1977 (Posts: 419; Member since: 27 May 2015)


You are clueless. Samsung panels have been superior to LCD since 2014. Get a clue.

posted on 11 Nov 2015, 12:40

46. stanislav (Posts: 136; Member since: 22 Sep 2014)


LOL no :D both in phones and monitors no... :D

posted on 10 Nov 2015, 18:51

40. jeroome86 (Posts: 852; Member since: 12 Apr 2012)


Maybe we go to different kind of phones too. Where will the tech be in 2025?

posted on 10 Nov 2015, 11:36 6

3. Kumar123 (Posts: 489; Member since: 15 Jan 2015)


Excellent decision Apple. AMOLED panels has severe burn in problems. It is indeed a wise decision to wait until engineers figure out how to deal with these problem.
LCD is still superior than AMOLED panels.
I personally would not buy iPhone 7 if it comes with AMOLED panels. But thank god. It would not come with AMOLED panel.

posted on 10 Nov 2015, 11:48 9

6. Sidewinder (Posts: 409; Member since: 15 Jan 2015)


I thought the Burn-in issue was completely rectified with the introduction of the Super amoled HD in the Galaxy s3. Used a s3 for two years and now using a s4. Haven't encountered any Burn-in issues yet.

posted on 10 Nov 2015, 11:57 10

11. TyrionLannister (unregistered)


I had an S4 and used it for 2 years. Then gave it to my mom and she used it 5 months more. Still no burn-ins.

posted on 10 Nov 2015, 17:04

38. EC112987 (Posts: 523; Member since: 10 Nov 2014)


My old S4 has been passed down to a third person and still no burn-ins.

posted on 10 Nov 2015, 12:03 2

16. TechieXP1969 (Posts: 8369; Member since: 25 Sep 2013)


Because it isnt a problem. I've never seen it and I've owned way more Galaxy devices than most

posted on 10 Nov 2015, 12:48 1

24. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


It was only a problem for display models that run 24 hours a day for 6 months.

The Tab S displays are screwed to hell now. Even then, no human can ever use it enough to get burn in. But Sansung solved it anyways. The GS6 has been on display for 6 months or more now 24/7 and no more burn in. They didn't have to fix it because it would be impossible to recreate it in real life but they did anyways.

posted on 10 Nov 2015, 15:21 1

34. marorun (Posts: 3151; Member since: 30 Mar 2015)


Had clients with burn in problem on Samsung S3 and S4 but since S5 i never saw one.

posted on 10 Nov 2015, 11:52 9

8. maherk (Posts: 3420; Member since: 10 Feb 2012)


Wouldn't buy an iPhone 7 if it comes with an Amoled panel? Bahahaha!! You would hail it as the best screen ever.

Btw, i didn't see you hating on the Apple Watch's screen? You do know it is an Amoled one right?

posted on 10 Nov 2015, 12:03 3

15. TechieXP1969 (Posts: 8369; Member since: 25 Sep 2013)


No they do not. Actually its LCD panels that are bad at ghosting.

FACT - Motion blur is common in all LCD/LED TVs (CRTs and Plasma don't have the problem).

I've never seen any claimed burn-in on any Samsung I have ever had...Ever.

I've hd in my house the Droid Charge, GS3, GS4, GS5, GN2, GN3, GN4, GN5, S6 Edge, and S6 Edge Plus and I have NEVEr saw any burn-in as you call it. EVER!

I'm not saying it doesnt happen.

Maybe if people didnt use their phones all day for 10 hours straight, it wouldnt happen. Burn-in is cause by single images begin constantly on for long periods of times.

I always use dark wallpapers. when I visit a web page that is mostly white, I turn down the brightness. I don't play games that have mostly white backdrops.

posted on 10 Nov 2015, 15:23

36. marorun (Posts: 3151; Member since: 30 Mar 2015)


Yeah i had clients with very bright wallpapers on S3 and S2 thats had burn in problem also happened a few time on S4.

but since S5 i NEVER saw any burn in screen on ANY amoled screen.

posted on 10 Nov 2015, 11:41 13

4. Taters (banned) (Posts: 6474; Member since: 28 Jan 2013)


No s**t. Why spend money on better technology when you can sell leftover LCD panels from LG, Samsung, and Sharp, calibrate them and have idiot isheep praise them like they are the best displays ever.

It doesn't make sense until people start giving their displays the 5/10 ratings they deserve. And I see Apple doesn't think the sheep will wake up until 2019 at the earliest. So at least now we know Apple kool aid has an expiry date. Lol

posted on 10 Nov 2015, 12:05

18. cleatglitch (Posts: 62; Member since: 25 May 2013)


grab my jacket in south florida because that was cold

posted on 10 Nov 2015, 11:44 1

5. wando77 (Posts: 808; Member since: 23 Aug 2012)


You are the only site that says iPhone screens are easier to read that galaxy screens. A galaxy s6 gets brighter that an iPhone 6s when in auto mode and the screwn refelcts less

posted on 10 Nov 2015, 13:07

26. Macready (Posts: 841; Member since: 08 Dec 2014)


And the higher contrast increases readability too.

posted on 10 Nov 2015, 13:23 1

30. Iodine (Posts: 1304; Member since: 19 Jun 2014)


And do you think LCD's don't get brighter under heavy sunlight ?

Screen reflections are around the same.

posted on 10 Nov 2015, 11:49

7. Arch_Fiend (Posts: 2032; Member since: 03 Oct 2015)


Watch It Happen Next Year Just Because Someone Said It Wouldn't.

posted on 10 Nov 2015, 11:54 1

9. TechieXP1969 (Posts: 8369; Member since: 25 Sep 2013)


Apple doesn't want to use AMOLED for lots of reasons I am sure, but I can think of 2.
For years Apple has prasies Sharp's/LG's IPS panel as being the best high resolution display, moving to AMOLED would mean that was all market BS and lies. Though I am sure it was the truth then, but it isn't anymore.

Next, Samsung makes the best AMOLED panels even over LG which is their nearest rival (not speaking of sharing the same country).

Since Apple doesn't really want to deal with Samsung because they believe friends shouldn't be competitors, then Apple would rather not have them at all.

But that's fine. Let them keep using their color washed-out display.

posted on 10 Nov 2015, 11:59 5

12. cleatglitch (Posts: 62; Member since: 25 May 2013)


so they don't want the best

posted on 10 Nov 2015, 11:59 12

13. TyrionLannister (unregistered)


LCDs are easier to read in sunlight!!!!!

Are you kidding me? Sunlight legibility is a strong suit of AMOLED and it will continue to do so. AMOLED panels reflect less light and the new Samsung AMOLEDs have a boost mode in direct sunlight which makes them super bright.

posted on 10 Nov 2015, 12:04 6

17. maherk (Posts: 3420; Member since: 10 Feb 2012)


Too bad we will have to wait another 4 years for iPhonearena to admit that Amoled screens are better to use under direct sunlight.

posted on 10 Nov 2015, 13:18 1

28. Iodine (Posts: 1304; Member since: 19 Jun 2014)


That's a myth since the ages of first amoleds.

OLED display require a lamination tratment, because they would decay under moinsture from air. At that time, most dispalys weren't laminated.
Lamination significally reduces the internal and mirror reflections.
That myth failed with iPhone 4 and it's super bright laminated LCD.

On a laminated display, the amount of reflected light mostly depends on the kind of used glass and Apple has been leading in low reflectivity since in-cell touch iPhone 5 and now they are completelly off the pack with iPad mini 4 and Air 2 and their custom anti-reflective coating.

In fact iPad mini 4 is supposedly the most sunproof display ever made.

posted on 10 Nov 2015, 13:35 6

31. TyrionLannister (unregistered)


iPhones are close but OLEDs still lead the pack.

http://www.gsmarena.com/samsung_galaxy_s6_edge_plus-review-1289p3.php

See the sunlight legibility chart. All the top phones are OLED, iPhones are closest IPS panels.

Hint: click the 'expand' button to see all phones ever.

LCDs can be close in reflectance but the contrast ratio of OLED will still give them lead in sunlight. And the wider gamut helps too as more saturated colors wash out less.

posted on 10 Nov 2015, 12:15 1

19. MattEagle (Posts: 28; Member since: 26 Jun 2015)


lcd is superior in terms of long term stability and when displaying white content

posted on 10 Nov 2015, 13:03 1

25. SYSTEM_LORD (Posts: 354; Member since: 05 Oct 2015)


Not exactly sure about the being more efficient part. They may be when it comes to dark colors, in theory that is, but LCD technology is very mature and very stable. For now, I prefer LCD. For a phone I want to keep for several years, I'll definitely go LCD.

But I will say with my usual dark themes, AMOLED may be a good choice for me afterall...

posted on 10 Nov 2015, 18:42

39. jeroome86 (Posts: 852; Member since: 12 Apr 2012)


Plus the battery life is awesome on the 6s plus. Beats my previous champ the Note 3. Really think both technologies have their pros and cons.

posted on 10 Nov 2015, 13:20

29. Iodine (Posts: 1304; Member since: 19 Jun 2014)


Don't think it's 2019... That would come for an iPhone 8S... Apple puts huge advencements in display every two years in there.

posted on 10 Nov 2015, 22:15

43. ibend (Posts: 3531; Member since: 30 Sep 2014)


2k amoled will be affordable for apple by then, and other manufacture will use 4k SUPER AMOLED or 4k POLED

posted on 16 Dec 2015, 11:16

47. Romantico3pe (Posts: 69; Member since: 14 Sep 2015)


Why use amoled knowing that is prone to burn in. My s6 burned in in less than 5 weeks using it 5 hours a day as a navigation device, now I have been using a lg g4 for 2 months and no burn in, so personally ill never go for amoled phone unless they fix the burn in gate

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