HTC's road map has encountered a detour, although this is one of those stories that you might want to read with a box of salt nearby. According to "industry sources," HTC has decided to cut back on its Q1 shipments because of the recent launch of the Apple iPhone 5 and recently declining smartphone prices in China. Earlier forecasts that HTC would increase first quarter shipments 20-30% from the fourth quarter have been lowered to an increase of 10-15% sequentially.
Industry sources say that the HTC Windows Phone 8X is not selling as well as expected
The Taiwan based manufacturer has reportedly stopped development on some new models for 2013. This happens as those same "industry sources" note that HTC's Windows Phone 8 models have not been selling as well as expected, and that sales of the competition's top models like the Apple iPhone 5 and Samsung Galaxy S III have both been very good.
In China, HTC has been facing stiff competition from white-box smartphone vendors. As a result, the manufacturer has gone against its desire to stick to high end models by selling units for less than CNY 2,000 ($321 USD). HTC declined to comment on the report.
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In the U.S., the HTC DROID DNA, with its 5 inch screen, 1080p resolution and Retina display busting pixel density of 441ppi, has created a lot of attention for the manufacturer. The device was third in our Best Phone of 2012 list, behind the Google Nexus 4 and the Apple iPhone 5.
Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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