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HTC's new high-end models are selling well, but a component shortage could dampen momentum

Posted: , by Alan F.

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HTC's new high-end models are selling well, but a component shortage could dampen momentum
According to those anonymous insiders known collectively as "industry sources," HTC has been bouncing back with a couple of strong devices, but this momentum could slow or even come to a halt due to a shortage of components. First, the good news. The HTC Windows Phone 8X has been selling well in the U.S. and the HTC Butterfly has been flapping its wings off store shelves in Japan, Taipei and China. While sales for its U.S. counterpart, the HTC DROID DNA, are unknown, Verizon has recently started an advertising campaign for the phone, featuring a television commercial now in rotation on prime-time television and during televised sporting events.

The red-hot HTC Butterfly

The red-hot HTC Butterfly

The industry sources say that the components in tight supply include voice coil motors and ITO films and one says that since last month, HTC has been ordering PCBs and flexible PCBs which are hard to find at the moment in Japan and Taiwan. Producers of these components have been running their production lines to capacity which means that additional orders, like the ones from HTC, are becoming nearly impossible to fill. Insiders in the PCB/FPCB business are putting the blame for the shortage of the HTC Butterfly on other components, which weren't named.

HTC is on the comeback trail and seems to have hit paydirt with the two models. CEO Peter Chou has been optimistic, saying that "the worst for HTC has probably passed. 2013 will not be too bad." We think Chou could be wrong. If HTC can straighten out the component situation, 2013 might turn out great for HTC. A new high-end model with the code name HTC M7 could be shown off next week at CES 2013.

source: Digitimes via UnwiredView

29 Comments
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posted on 05 Jan 2013, 11:55 21

1. androidisbaws (banned) (Posts: 74; Member since: 17 Dec 2012)


Of course they're selling well, they're running the greatest OS on earth, android jelly bean ^_^ nothing beats it

posted on 06 Jan 2013, 02:11 2

21. PhenomFaz (Posts: 1059; Member since: 26 Sep 2012)


i appreciate your sentiment but they're selling well because they have finally made godd devices! and i am happy for htc as this is one company i admire till date.
M7 is a codename? man it still sounds cool...and from what i'vee heard of htc M7 things can only look up for HTC but I still feel every other android manufacturer except Sammy Boy is lacking sound software optimization. The time has come for android manufacturers to differentiate their devices not only in hardwre but in softare as well

posted on 05 Jan 2013, 11:56 8

2. Mozarrt (Posts: 290; Member since: 08 Oct 2011)


Great to hear the 8X is doing fine in the States. I'm thinking of getting a HTC Windows Phone myself, but I'm not sure. Lumia 920 and the iPhone 5 are also on my wishlist.

posted on 05 Jan 2013, 12:16 8

5. papss (Posts: 3447; Member since: 03 Sep 2012)


Of course you already have thumbs down for either mentioning a WP8 or Apple device...

posted on 05 Jan 2013, 12:17 5

6. Mozarrt (Posts: 290; Member since: 08 Oct 2011)


I know right, in some sick way it amuses me.

posted on 05 Jan 2013, 17:35

17. cmikeh2 (Posts: 25; Member since: 09 May 2012)


If I wasn't such an Android junkie the 8X would probably be the phone at the top of my wishlist. I find WP8 intriguing and I prefer its design over the Lumia 920.

posted on 05 Jan 2013, 12:07 9

3. Birds (Posts: 927; Member since: 21 Nov 2011)


I'm proud of HTC. They've always been my favorite OEM and phone manufacturer. But the got 3 major problems......
1. They need to market better.
2. They need to fix all the bugs in their software. They definitely need to stop being the first to the market with a particular technology and spend time perfecting it. They also need to aim for a more budget oriented crowd......they have dabbled in it but they cut a lot corners but it is still fairly decent.
3. This is my personal opinion. They need to add more and more features to their devices and close the gap between retail price and manufacturing costs and meet in the middle....personally, it is very hard to compete with the nexus 4 when you have the most high end phone ever constructed in relation to price..... Jmho...

posted on 05 Jan 2013, 12:11 5

4. Mozarrt (Posts: 290; Member since: 08 Oct 2011)


The HTC Windows 8S is a fantastic phone for the budget oriented crowd, its a shame you can't get one in the United States.
They need to supplement their Windows 8 range with a larger screen Windows Phone, but keeping the great design.

Their Windows Phones are much better designed than their Android counterparts.

posted on 05 Jan 2013, 13:05 1

9. fsahin (Posts: 46; Member since: 17 Mar 2012)


Need more powerfull battery too and much better than samsung pathetic solutions

posted on 05 Jan 2013, 13:43

12. PhoneArenaUser (Posts: 4616; Member since: 05 Aug 2011)


For example what "pathetic solutions" ?

posted on 05 Jan 2013, 12:45 8

7. airhunt2 (Posts: 8; Member since: 04 Nov 2012)


Love my new Droid DNA, this thing rocks. Been a big fan of HTC, first phone from them was my Tmobile mytouch 4g, was a great phone, now this one is miles ahead, great stuff.

posted on 05 Jan 2013, 13:05 1

8. Kan_wha (Posts: 88; Member since: 25 Jun 2012)


HTC doesnt have the greatest build quality IMHO, solid casing and a good feel yes, otherwise defintely not. Gave my gf a One X for her bday, the damn thing keeps on crapping out. Mic, speaker, digitizer goes all within 6 months. 3 times in the shop already... Buy better compents and then we'll talk

posted on 05 Jan 2013, 14:42 6

14. Birds (Posts: 927; Member since: 21 Nov 2011)


Well you just have a faulty unit then.........When I had my One X it was fine.....Extremely high call quality, decent speakers and just great touch responsiveness.....My problem was the battery life which got me threw a day but I wasn't used to charging my phone every night....Minor problem really. JS.....

posted on 05 Jan 2013, 13:23 4

10. amiroo (Posts: 269; Member since: 03 Sep 2012)


it ll be soo better on future..
i belive that htc can do it..
love HTC..

posted on 05 Jan 2013, 13:34

11. taz89 (Posts: 1948; Member since: 03 May 2011)


Some people forget that there's no point having a good build quality if the components used are rubbish.

posted on 05 Jan 2013, 14:22

13. darac (Posts: 2156; Member since: 17 Oct 2011)


HTC could get hurt by Sony this time.
Xperia Z is a complete product

posted on 05 Jan 2013, 16:47

15. MorePhonesThanNeeded (Posts: 616; Member since: 23 Oct 2011)


Nice job HTC, now fix your crappy Sense because it's not a complete skin. It has issues with messaging and having the wrong date displayed, missing simple things like a file explorer and on top of that it hogs quite a bit of RAM. I understand wanting to be different, but for crying out loud at least make sure it works amazingly well and isn't missing simple things.

posted on 05 Jan 2013, 17:16

16. MrJerry (Posts: 378; Member since: 05 Oct 2012)


Please give me numbers..

So that I can tell wether it is selling more than before or others out there

posted on 05 Jan 2013, 21:03

18. ryq24 (Posts: 444; Member since: 17 Oct 2011)


the design and specs of htc butterfly sure looks awesome!

posted on 05 Jan 2013, 21:47 1

19. CRICKETownz (Posts: 980; Member since: 24 Oct 2009)


i'm an Apple fan but the DNA is an awesome phone, perfect size & a ridiculously clear screen. i'm glad to see HTC is moving away from the EVO'ish/Thunderbolt'ish look. keep pushing HTC.

posted on 06 Jan 2013, 00:36 1

20. wizzardtech (Posts: 59; Member since: 12 Mar 2012)


^ i agree with you on that. i used so many phones like s3 and note 2 but this HTC DROID DNA, wow! it blows me away. speed, resolution, build quality this phone is a beast. its a killer. the only downside is the non removable battery and no expansion slot.

posted on 06 Jan 2013, 02:15 1

22. bobdastarfish (Posts: 3; Member since: 21 Oct 2012)


Taipei is not a country, do they mean Taiwan

posted on 06 Jan 2013, 02:56

23. speckledapple (Posts: 877; Member since: 29 Sep 2011)


And watch how they stop supporting the butterfly by the end of the year.

posted on 06 Jan 2013, 06:03

24. tiara6918 (Posts: 1246; Member since: 26 Apr 2012)


Great to see that things are turning around for their new devices. I'm sure those shortages will only be for temporary, 2013 would be a better year for them!

posted on 06 Jan 2013, 06:19

25. fouadqr (Posts: 234; Member since: 21 Nov 2012)


HTC IS gr8

posted on 06 Jan 2013, 06:55 1

26. richardyarrell2011 (banned) (Posts: 510; Member since: 16 Mar 2011)


Htc has always made great Windows phones as well as android devices. I wish them well in 2013.

posted on 06 Jan 2013, 08:54 1

27. darkskoliro (Posts: 886; Member since: 07 May 2012)


Loving every damn bit of my HTC butterfly :)))

posted on 06 Jan 2013, 17:59

28. Jonathan41 (Posts: 526; Member since: 22 Mar 2012)


It fell great to read some good news about HTC. They make wonderful devices and it seem that people are once again taking notice. Quietly brilliant.

posted on 07 Jan 2013, 10:22

29. gwuhua1984 (Posts: 1237; Member since: 06 Mar 2012)


Just saw the commercial for DNA yesterday.... That commercial looked so cool...

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