Verizon's HTC DROID DNA ad says that the phone is an update of yourself

Verizon's HTC DROID DNA ad says that the phone is an update of yourself
Verizon's new ad for the HTC DROID DNA says that the unit is not an upgrade to your phone, it's an upgrade to yourself. The device is the Taiwan based manufacturer's attempt to become relevant once more. The HTC One X was not the answer, which was made obvious with the update to the HTC One X+. But even adding the plus sign and the bigger battery, faster processor and all of the upgraded specs that the "+" stood for, it became painfully obvious that HTC needed more to compete against devices like the Samsung Galaxy S III and the Samsung GALAXY Note II in the Android world alone.

As recently as September, GL Benchmark tests revealed that HTC had a beast of a handset in the works. The following month, some pictures started to give us an idea of where HTC was going with the still unnamed model. Finally, later in October, a leaked Verizon MAP list gave us the name of the phone that we had been waiting for, the HTC DROID DNA. And the highlight of the device was it's 5 inch 1080p screen which offered an amazing pixel density of 441ppi. That compared to the 306ppi pixel density of the 4.8 inch screen on the Samsung Galaxy S III or the Apple iPhone 5 with a 326ppi pixel density on its 4 inch display.

So what do you make of the ad? Would it give you that extra little oomph to push you away from the two Samsung flagship devices, the Motorola DROID RAZR MAXX HD, or the Apple iPhone 5 to embrace the HTC DROID DNA?

source: YouTube via AndroidAuthority



1. pokerc

Posts: 60; Member since: May 24, 2012

I hope Sprint gets a version of this soon!

3. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Look forward to the next EVO. It'll be better than the DNA

6. XPERIA-KNIGHT unregistered

not to take away shine from the DNA but im all for the next evo bro! lol......... just saying :)

8. Krishaun27 unregistered

You got a looong wait

9. XPERIA-KNIGHT unregistered

haha no doubt :)

12. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Not really, flagship EVO's always release in June.

13. XPERIA-KNIGHT unregistered

seems pretty long to me... :)

14. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

Eh, 6 months... It feels long if you're waiting for something. Waiting for the Nexus 4 and 10 to get back in stock feels like an eternity.

15. XPERIA-KNIGHT unregistered


19. MeoCao unregistered

LOL, I think upgrading people with new DNA is illegal in US?

28. Hollywould

Posts: 14; Member since: Oct 31, 2012

I love android, but I've known many people with this phone who have issues with calling and texting, almost as if it has an antenna problem. Beautiful phone and I was contemplating getting this phone,but very happy I ended up with the Note 2.

2. VJo003

Posts: 365; Member since: Mar 11, 2012

My upgrade?. Creepy!!

4. darkskoliro

Posts: 1092; Member since: May 07, 2012

I wonder if the international version is also wireless charging..

5. preet27in

Posts: 173; Member since: Jul 07, 2012

woaaaaa thats called an AD. thank god htc is now realising that marketing and ad is sooo important to sell ur products. htc m a big fan of ur phones and their build quality and droid dna is damn beautiful , better than any phone yet. good luck to u. ur alwayss the best. cheers!!!!

17. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

the marketing is Verizon, not HTC in this case.

21. preet27in

Posts: 173; Member since: Jul 07, 2012

haha ahan? then why they have shown htc droid dna? why not other phone. so dont give weird replies my dear. offcorse its a droid DNA ADD. lol. i think u havent seen the add. must c it again. cheers

23. androiddownsouth

Posts: 598; Member since: May 02, 2012

preet, the ad was not made by HTC, but by Verizon, so King is right. The phone is a HTC device, but the ad was made by Verizon. You will learn it is not the best idea to challenge King on Verizon info often. He knows his stuff.

24. p0rkguy

Posts: 685; Member since: Nov 23, 2010

No, the "AD" is by Verizon themselves. HTC had nothing to do with that advertisement other than supplying Verizon with the phone.

22. androiddownsouth

Posts: 598; Member since: May 02, 2012

I love the ad almost as much as my DNA King lol. Still loving it, and got my Nexus 7 32GB for Christmas so I'm set for my on the go technological needs!=)

30. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

oh sweet! yeah, i like the ad a lot too. it really does it's purpose and compels me to want it more. o: i highly recommend this for your N7. i got it for my mom's and it's really nice, it feels good in the hand, it has good protection and it has Smart Cover functionality.

7. neutralguy

Posts: 1152; Member since: Apr 30, 2012

great advertisement! :D

10. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Great ad, but.... S-pen and the ability to preview my inbox e-mails on my Note II is just too compelling for me.

20. PotDragon

Posts: 214; Member since: Jul 22, 2011

Too funny! Thanks for the laugh. Pretty clear you have no idea how utilize android WHATSOEVER if you think "pre viewing email" is some miraculous feature. Of course...a pack of a dozen styluses in multi colors cost....what? Bad enough if someone thought a stylus should determine your handset think there are people who believe "pre viewing" email is the tipping point just cracks me up! Imagine they ever see the live tile on a window 8 phone...or learn to install THE FREE WIDGET in android. That will seem cutting edge to them too IF THEY EVER WAKE UP.

11. alfalf

Posts: 6; Member since: Dec 11, 2012

only a panel. why htc are so proud of itself? boring.

32. stychill unregistered

Out of all major players in android phone manufactures, HTC in my opinion has the best designs

16. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

this is what i'm talking about for a Droid campaign! they make it look so cool that i even want it a little more...

18. bluescreen

Posts: 154; Member since: Nov 22, 2012

an upgrade to myself?? yea right....currently i have no micro usb slot on my body and last time i checked this phone doesnt have one either so this is no update to me but nice try verizon!!!

25. JohnnyBravo

Posts: 105; Member since: Dec 02, 2012

This was going to be my next phone... :( I can do with no sd card slot but the battery is what killed it for me. I needed this to contain 3000+ mAh battery!!! damn you HTC!!!!! Somebody throw some Duracels at their exectives so they get the picture!!!! such a nice phone too!!!! grrrr

26. androiddownsouth

Posts: 598; Member since: May 02, 2012

Dude the battery is not near as bad as you might think. I own the phone and it works great for me!

27. JohnnyBravo

Posts: 105; Member since: Dec 02, 2012

how is the size after owning it? and does Sense hiccup every now and then? Lastly, if you take it off the charger from work on Friday 5pm and you use it all night long while engaging in some type of debauchery that night how much battery life will you have by mid saturday afternoon? will it last me that whole saturday?

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