It sounds as though HTC plans on using a similar online sales technique as the one employed by Xiaomi to help the latter ring up a ton of sales. By offering low priced handsets through the internet, HTC hopes to balance the distribution of its top-shelf handsets through the usual channels, including carrier sales. The sequel to the HTC One (M8) is reportedly code-named the HTC Hima.
Tong also announced that the HTC RE Camera has had strong sales since the action camera's release earlier this year. More than 20,000 units should be rung up before the end of this year.