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Color us surprised: this unknnown app attracted $41 million

Posted: , by Victor H.

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Color us surprised: this unknnown app attracted $41 million

If you think an unknown Android and iOS app accompanying a pre-launch website is not worth a penny, you may be one of millions. But Color, as this app is called, attracted the mind-boggling not one, but $41 million of venture capital without much effort. The investment comes from Sequoia Capital in conjunction with Bain Capital and Silicon Valley Bank and is the largest ever invested by them in a website that's not yet released. The secret? The application promises to link you with other people based on the location of images you have taken. Cool? Yes. $41-million worthy? We doubt it.


The real secret, though, might be in the people standing behind this project, not the actual product they currently have. There are 7 founders including Bill Nguyen, famous for the Lala music service, which he managed to sell to none other than Apple and Peter Pham, ex-VP of business development in Photobucket. The whole project seems just like a regular social network, except for the fact that it relies largely on your location. The distance between you and other possible connection should be up to 150 feet, but this doesn't seem like it's going to spur a massive social network does it? If you're interested check it out on the Android Market and the App Store – it's free.


source: iTunes and Android Market via mocoNews


Color us surprised: this unknnown app attracted $41 million
Color us surprised: this unknnown app attracted $41 million

8 Comments
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posted on 24 Mar 2011, 10:50

1. ricky (unregistered)


this app is confusing

posted on 24 Mar 2011, 11:15

2. jogutier (Posts: 324; Member since: 12 Feb 2010)


They must of pulled it, cause I don't see it in the market place. :(

posted on 24 Mar 2011, 15:25

6. yooz-ur-brane (unregistered)


Thats because its for apple ios only!

posted on 24 Mar 2011, 15:26

7. yooz-ur-brane (unregistered)


I could be wrong but I havent seen it for android yet.

posted on 24 Mar 2011, 11:48

3. testman22 (Posts: 337; Member since: 03 Nov 2009)


imagine being able to make 1 app and then retire... must be nice

posted on 24 Mar 2011, 13:05

4. ChaCha (unregistered)


The app name is "COLOR" with a colorwheel as the icon. They didn't remove it :)

posted on 24 Mar 2011, 13:39 1

5. brad (unregistered)


well...they should remove it. it's the lamest thing ever. these investors are getting dupped. HA.

posted on 27 Mar 2011, 17:20

8. Mantastic (unregistered)


it is showing as Color beta. I do not see it being worth 41 million.....

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